Cases in promotional strategy:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1971
|
| Edition: | 1. publ. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | X, 382 S. Ill. |
Staff View
MARC
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Record in the Search Index
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| author | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_GND | (DE-588)142573574 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| indexdate | 2024-07-09T19:17:28Z |
| institution | BVB |
| language | English |
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| physical | X, 382 S. Ill. |
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| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin |
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| series2 | The Irwin series in marketing |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson 1. publ. Homewood, Ill. Irwin 1971 X, 382 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Advertising Case studies Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Talarzyk, W. W. Verfasser aut Larson, Carl M. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. Cases in promotional strategy Advertising Case studies Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in promotional strategy |
| title_auth | Cases in promotional strategy |
| title_exact_search | Cases in promotional strategy |
| title_full | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_fullStr | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_full_unstemmed | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_short | Cases in promotional strategy |
| title_sort | cases in promotional strategy |
| topic | Advertising Case studies Marketing Case studies |
| topic_facet | Advertising Case studies Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT engeljamesf casesinpromotionalstrategy AT talarzykww casesinpromotionalstrategy AT larsoncarlm casesinpromotionalstrategy |