Cases in promotional strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1971
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | X, 382 S. Ill. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV017394249 | ||
| 003 | DE-604 | ||
| 005 | 20150914 | ||
| 007 | t | ||
| 008 | 030807s1971 a||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)137256 | ||
| 035 | |a (DE-599)BVBBV017394249 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Cases in promotional strategy |c James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1971 | |
| 300 | |a X, 382 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Marketing |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Talarzyk, W. W. |e Verfasser |4 aut | |
| 700 | 1 | |a Larson, Carl M. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010480790 | ||
Datensatz im Suchindex
| _version_ | 1804130213916835840 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe w w t ww wwt c m l cm cml |
| building | Verbundindex |
| bvnumber | BV017394249 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)137256 (DE-599)BVBBV017394249 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01108nam a2200361 c 4500</leader><controlfield tag="001">BV017394249</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150914 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">030807s1971 a||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)137256</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017394249</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Engel, James F.</subfield><subfield code="d">1934-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142573574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in promotional strategy</subfield><subfield code="c">James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1971</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 382 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Talarzyk, W. W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Larson, Carl M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010480790</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV017394249 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:17:28Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010480790 |
| oclc_num | 137256 |
| open_access_boolean | |
| owner | DE-N2 DE-83 DE-188 |
| owner_facet | DE-N2 DE-83 DE-188 |
| physical | X, 382 S. Ill. |
| psigel | TUB-nb |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson 1. publ. Homewood, Ill. Irwin 1971 X, 382 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Advertising Case studies Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Talarzyk, W. W. Verfasser aut Larson, Carl M. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. Cases in promotional strategy Advertising Case studies Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in promotional strategy |
| title_auth | Cases in promotional strategy |
| title_exact_search | Cases in promotional strategy |
| title_full | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_fullStr | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_full_unstemmed | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_short | Cases in promotional strategy |
| title_sort | cases in promotional strategy |
| topic | Advertising Case studies Marketing Case studies |
| topic_facet | Advertising Case studies Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT engeljamesf casesinpromotionalstrategy AT talarzykww casesinpromotionalstrategy AT larsoncarlm casesinpromotionalstrategy |