APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2004). Marketing research (8. ed., internat. ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8. ed., internat. ed. New York [u.a.]: Wiley, 2004.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 8. ed., internat. ed. Wiley, 2004.