Verfügbarkeit: Marketing research

Marketing research:

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Bibliographische Detailangaben
Hauptverfasser:	Aaker, David A. 1938- (VerfasserIn), Kumar, V. 1957- (VerfasserIn), Day, George S. 1937- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] Wiley 2004
Ausgabe:	8. ed., internat. ed.
Schlagworte:	Marketing Marktonderzoek Marketing research Marktforschung Marketingforschung
Online-Zugang:	Publisher description Table of contents
Beschreibung:	XVII, 774 S. Ill.
ISBN:	047123057X 0471451681

Internformat

MARC


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Datensatz im Suchindex

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author	Aaker, David A. 1938- Kumar, V. 1957- Day, George S. 1937-
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id	DE-604.BV017321138
illustrated	Illustrated
indexdate	2024-08-01T10:45:00Z
institution	BVB
isbn	047123057X 0471451681
language	English
lccn	2003057663
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010441277
oclc_num	52554367
open_access_boolean
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physical	XVII, 774 S. Ill.
publishDate	2004
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publishDateSort	2004
publisher	Wiley
record_format	marc
spellingShingle	Aaker, David A. 1938- Kumar, V. 1957- Day, George S. 1937- Marketing research Marketing gtt Marketing larpcal Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4200055-5
title	Marketing research
title_auth	Marketing research
title_exact_search	Marketing research
title_full	Marketing research David A. Aaker ; V. Kumar ; George S. Day
title_fullStr	Marketing research David A. Aaker ; V. Kumar ; George S. Day
title_full_unstemmed	Marketing research David A. Aaker ; V. Kumar ; George S. Day
title_short	Marketing research
title_sort	marketing research
topic	Marketing gtt Marketing larpcal Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketing Marktonderzoek Marketing research Marktforschung Marketingforschung
url	http://www.loc.gov/catdir/description/wiley039/2003057663.html http://www.loc.gov/catdir/toc/wiley032/2003057663.html
work_keys_str_mv	AT aakerdavida marketingresearch AT kumarv marketingresearch AT daygeorges marketingresearch

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