Planning and creating better direct mail:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
McGraw-Hill
1961
|
Schriftenreihe: | McGraw-Hill series in marketing and advertising
|
Schlagworte: | |
Beschreibung: | XII, 387 S. |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV017311707 | ||
003 | DE-604 | ||
005 | 20030714 | ||
007 | t | ||
008 | 030714s1961 |||| 00||| eng d | ||
035 | |a (OCoLC)421333 | ||
035 | |a (DE-599)BVBBV017311707 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-N2 | ||
050 | 0 | |a HF5861 | |
082 | 0 | |a 659.133 | |
100 | 1 | |a Yeck, John D. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Planning and creating better direct mail |c John D. Yeck ; John T. Maguire |
264 | 1 | |a New York |b McGraw-Hill |c 1961 | |
300 | |a XII, 387 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a McGraw-Hill series in marketing and advertising | |
650 | 4 | |a Advertising, Direct-mail | |
700 | 1 | |a Maguire, John T. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-010435550 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Yeck, John D. |
author_facet | Yeck, John D. |
author_role | aut |
author_sort | Yeck, John D. |
author_variant | j d y jd jdy |
building | Verbundindex |
bvnumber | BV017311707 |
callnumber-first | H - Social Science |
callnumber-label | HF5861 |
callnumber-raw | HF5861 |
callnumber-search | HF5861 |
callnumber-sort | HF 45861 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)421333 (DE-599)BVBBV017311707 |
dewey-full | 659.133 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.133 |
dewey-search | 659.133 |
dewey-sort | 3659.133 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV017311707 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T19:16:29Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010435550 |
oclc_num | 421333 |
open_access_boolean | |
owner | DE-N2 |
owner_facet | DE-N2 |
physical | XII, 387 S. |
publishDate | 1961 |
publishDateSearch | 1961 |
publishDateSort | 1961 |
publisher | McGraw-Hill |
record_format | marc |
series2 | McGraw-Hill series in marketing and advertising |
spelling | Yeck, John D. Verfasser aut Planning and creating better direct mail John D. Yeck ; John T. Maguire New York McGraw-Hill 1961 XII, 387 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Advertising, Direct-mail Maguire, John T. Sonstige oth |
spellingShingle | Yeck, John D. Planning and creating better direct mail Advertising, Direct-mail |
title | Planning and creating better direct mail |
title_auth | Planning and creating better direct mail |
title_exact_search | Planning and creating better direct mail |
title_full | Planning and creating better direct mail John D. Yeck ; John T. Maguire |
title_fullStr | Planning and creating better direct mail John D. Yeck ; John T. Maguire |
title_full_unstemmed | Planning and creating better direct mail John D. Yeck ; John T. Maguire |
title_short | Planning and creating better direct mail |
title_sort | planning and creating better direct mail |
topic | Advertising, Direct-mail |
topic_facet | Advertising, Direct-mail |
work_keys_str_mv | AT yeckjohnd planningandcreatingbetterdirectmail AT maguirejohnt planningandcreatingbetterdirectmail |