APA (7th ed.) Citation

Ivens, B. S., & Pardo, C. (2004). Key-Account-Management: Some classical assumptions revisited. Lehrstuhl für Marketing.

Chicago Style (17th ed.) Citation

Ivens, Björn Sven, and Catherine Pardo. Key-Account-Management: Some Classical Assumptions Revisited. Nürnberg: Lehrstuhl für Marketing, 2004.

MLA (9th ed.) Citation

Ivens, Björn Sven, and Catherine Pardo. Key-Account-Management: Some Classical Assumptions Revisited. Lehrstuhl für Marketing, 2004.

Warning: These citations may not always be 100% accurate.