Holdings: Applying qualitative methods to marketing management research

Applying qualitative methods to marketing management research:

Saved in:

Bibliographic Details
Format:	Book
Language:	English
Published:	Basingstoke [u.a.] Palgrave Macmillan 2004
Edition:	1. publ.
Subjects:	Kwalitatieve methoden Management Marketing Marketing > Management > Research > Methodology Qualitative research Qualitative Methode Forschung Marketingmanagement Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	XX, 292 S. graph. Darst.
ISBN:	1403916608

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV017278041
003	DE-604
005	20061208
007	t
008	030701s2004 xxkd\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2003056406
020			\|a 1403916608 \|c cloth \|9 1-4039-1660-8
035			\|a (OCoLC)249388071
035			\|a (DE-599)BVBBV017278041
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxk \|c GB
049			\|a DE-703 \|a DE-188
050		0	\|a HF5415.13
082	0		\|a 658.80072
082	0		\|a 658.8/007/2 \|2 21
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 800f \|2 stub
245	1	0	\|a Applying qualitative methods to marketing management research \|c ed. by Renate Buber ...
250			\|a 1. publ.
264		1	\|a Basingstoke [u.a.] \|b Palgrave Macmillan \|c 2004
300			\|a XX, 292 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		7	\|a Kwalitatieve methoden \|2 gtt
650		7	\|a Management \|2 gtt
650		7	\|a Marketing \|2 gtt
650		4	\|a Marketing \|x Management \|x Research \|x Methodology
650		4	\|a Qualitative research
650	0	7	\|a Qualitative Methode \|0 (DE-588)4137346-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Forschung \|0 (DE-588)4017894-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0	1	\|a Forschung \|0 (DE-588)4017894-8 \|D s
689	0	2	\|a Qualitative Methode \|0 (DE-588)4137346-7 \|D s
689	0		\|5 DE-604
700	1		\|a Buber, Renate \|d 1954- \|e Sonstige \|0 (DE-588)120486687 \|4 oth
856	4	2	\|m OEBV Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-010413375

Record in the Search Index

_version_	1804130123223400448
adam_text	PREFACE VII NOTES ON THE CONTRIBUTORS XIV ACKNOWLEDGEMENTS XX PART I MARKETING MANAGEMENT MEETS QUALITATIVE RESEARCH 1 THE PRACTICAL VALUE OF ADEQUATE MARKETING MANAGEMENT THEORY 3 EVERT GUMMESSON 2 QUALITATIVE SOFTWARE MEETS QUALITATIVE MARKETING: ARE THESE TOOLS THE RIGHT TOOLS? 32 LYN RICHARDS 3 REALISM ALSO RULES OK: SCIENTIFIC PARADIGMS AND CASE RESEARCH IN MARKETING 46 CHAD PERRY PART II GENERATING DATA 4 PRESENTING THE RESULTS OF QUALITATIVE RESEARCH TO PUBLIC RESEARCH ADMINISTRATION BODIES 61 ANDREA KURZ, WALTER AIGNER AND DIETER MEINHARD 5 EXPLORING BUYING DECISIONS IN HYPERMARKETS BY MEANS OF THINKING ALOUD PROTOCOLS 76 ASTRID SPRANZ 6 THE IMPACT OF INTERNET USE ON INTERFIRM RELATIONSHIPS IN AUSTRALIAN SERVICE INDUSTRIES 87 SALLY RAO AND CHAD PERRY 7 USING FOCUS GROUPS TO INVESTIGATE NEW IDEAS: PRINCIPLES AND AN EXAMPLE OF INTERNET-FACILITATED RELATIONSHIPS IN A REGIONAL FINANCIAL SERVICES INSTITUTION 105 ARTHUR SWEENEY AND CHAD PERRY 8 CODING: A CHALLENGE FOR RESEARCHERS 123 DORIS OHNESORGE PART III METHODS AND ANALYSIS 9 ISSUES IN MIXING QUALITATIVE AND QUANTITATIVE APPROACHES TO RESEARCH 141 PAT BAZELEY 10 CONSUMER BEHAVIOUR IN RECREATIONAL AREAS OF SHOPPING MALLS: A MIXED-MODEL RESEARCH DESIGN 157 RENATE BUBER, JOHANNES GADNER AND BERNHART RUSO 11 EXPLORING MANAGERIAL DECISIONS IN EXPORT STRATEGY FORMULATION: AUSTRIAN MANAGERS COGNITIVE MAPS 175 GERHARD WUEHRER 12 ACTION RESEARCH FOR STUDYING INTERNAL BRANDING 194 CHRISTINE VALLASTER 13 DEVELOPING AN INTERNAL MARKETING CONCEPT USING TWO METHODS OF DATA ANALYSIS 206 TINE ADLER PART IV RESULTS FOR MARKETING MANAGERS 14 MEASURING CORPORATE GLOBALISATION: A MIXED-METHOD APPROACH TO SCALE DEVELOPMENT 221 PETRA KUCHINKA 15 MEASURING INVOLVEMENT: ITEM DEVELOPMENT FROM FOCUS GROUP INTERVIEW DATA 238 THOMAS HALLER 16 ANALYSING QUALITATIVE DATA WITH QUANTITATIVE METHODS: AN ILLUSTRATION USING PERSONALISED ITEM RECOMMENDATION TECHNIQUES 257 THOMAS REUTTERER AND ANDREAS MILD INDEX 279
any_adam_object	1
author_GND	(DE-588)120486687
building	Verbundindex
bvnumber	BV017278041
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
classification_tum	WIR 800f
ctrlnum	(OCoLC)249388071 (DE-599)BVBBV017278041
dewey-full	658.80072 658.8/007/2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.80072 658.8/007/2
dewey-search	658.80072 658.8/007/2
dewey-sort	3658.80072
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01991nam a2200529zc 4500</leader><controlfield tag="001">BV017278041</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20061208 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">030701s2004 xxkd\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2003056406</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1403916608</subfield><subfield code="c">cloth</subfield><subfield code="9">1-4039-1660-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249388071</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017278041</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.80072</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/007/2</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Applying qualitative methods to marketing management research</subfield><subfield code="c">ed. by Renate Buber ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 292 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kwalitatieve methoden</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="x">Research</subfield><subfield code="x">Methodology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Qualitative research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Qualitative Methode</subfield><subfield code="0">(DE-588)4137346-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Qualitative Methode</subfield><subfield code="0">(DE-588)4137346-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Buber, Renate</subfield><subfield code="d">1954-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)120486687</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">OEBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010413375</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV017278041
illustrated	Illustrated
indexdate	2024-07-09T19:16:01Z
institution	BVB
isbn	1403916608
language	English
lccn	2003056406
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010413375
oclc_num	249388071
open_access_boolean
owner	DE-703 DE-188
owner_facet	DE-703 DE-188
physical	XX, 292 S. graph. Darst.
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Palgrave Macmillan
record_format	marc
spelling	Applying qualitative methods to marketing management research ed. by Renate Buber ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2004 XX, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Forschung (DE-588)4017894-8 s Qualitative Methode (DE-588)4137346-7 s DE-604 Buber, Renate 1954- Sonstige (DE-588)120486687 oth OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Applying qualitative methods to marketing management research Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd Forschung (DE-588)4017894-8 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4137346-7 (DE-588)4017894-8 (DE-588)4168907-0 (DE-588)4143413-4
title	Applying qualitative methods to marketing management research
title_auth	Applying qualitative methods to marketing management research
title_exact_search	Applying qualitative methods to marketing management research
title_full	Applying qualitative methods to marketing management research ed. by Renate Buber ...
title_fullStr	Applying qualitative methods to marketing management research ed. by Renate Buber ...
title_full_unstemmed	Applying qualitative methods to marketing management research ed. by Renate Buber ...
title_short	Applying qualitative methods to marketing management research
title_sort	applying qualitative methods to marketing management research
topic	Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd Forschung (DE-588)4017894-8 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Kwalitatieve methoden Management Marketing Marketing Management Research Methodology Qualitative research Qualitative Methode Forschung Marketingmanagement Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT buberrenate applyingqualitativemethodstomarketingmanagementresearch

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items