Applying qualitative methods to marketing management research:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2004
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 292 S. graph. Darst. |
| ISBN: | 1403916608 |
Internformat
MARC
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| 245 | 1 | 0 | |a Applying qualitative methods to marketing management research |c ed. by Renate Buber ... |
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Datensatz im Suchindex
| _version_ | 1804130123223400448 |
|---|---|
| adam_text | PREFACE VII NOTES ON THE CONTRIBUTORS XIV ACKNOWLEDGEMENTS XX PART I
MARKETING MANAGEMENT MEETS QUALITATIVE RESEARCH 1 THE PRACTICAL VALUE OF
ADEQUATE MARKETING MANAGEMENT THEORY 3 EVERT GUMMESSON 2 QUALITATIVE
SOFTWARE MEETS QUALITATIVE MARKETING: ARE THESE TOOLS THE RIGHT TOOLS?
32 LYN RICHARDS 3 REALISM ALSO RULES OK: SCIENTIFIC PARADIGMS AND CASE
RESEARCH IN MARKETING 46 CHAD PERRY PART II GENERATING DATA 4 PRESENTING
THE RESULTS OF QUALITATIVE RESEARCH TO PUBLIC RESEARCH ADMINISTRATION
BODIES 61 ANDREA KURZ, WALTER AIGNER AND DIETER MEINHARD 5 EXPLORING
BUYING DECISIONS IN HYPERMARKETS BY MEANS OF THINKING ALOUD PROTOCOLS 76
ASTRID SPRANZ 6 THE IMPACT OF INTERNET USE ON INTERFIRM RELATIONSHIPS IN
AUSTRALIAN SERVICE INDUSTRIES 87 SALLY RAO AND CHAD PERRY 7 USING FOCUS
GROUPS TO INVESTIGATE NEW IDEAS: PRINCIPLES AND AN EXAMPLE OF
INTERNET-FACILITATED RELATIONSHIPS IN A REGIONAL FINANCIAL SERVICES
INSTITUTION 105 ARTHUR SWEENEY AND CHAD PERRY 8 CODING: A CHALLENGE FOR
RESEARCHERS 123 DORIS OHNESORGE PART III METHODS AND ANALYSIS 9 ISSUES
IN MIXING QUALITATIVE AND QUANTITATIVE APPROACHES TO RESEARCH 141 PAT
BAZELEY 10 CONSUMER BEHAVIOUR IN RECREATIONAL AREAS OF SHOPPING MALLS: A
MIXED-MODEL RESEARCH DESIGN 157 RENATE BUBER, JOHANNES GADNER AND
BERNHART RUSO 11 EXPLORING MANAGERIAL DECISIONS IN EXPORT STRATEGY
FORMULATION: AUSTRIAN MANAGERS COGNITIVE MAPS 175 GERHARD WUEHRER 12
ACTION RESEARCH FOR STUDYING INTERNAL BRANDING 194 CHRISTINE VALLASTER
13 DEVELOPING AN INTERNAL MARKETING CONCEPT USING TWO METHODS OF DATA
ANALYSIS 206 TINE ADLER PART IV RESULTS FOR MARKETING MANAGERS 14
MEASURING CORPORATE GLOBALISATION: A MIXED-METHOD APPROACH TO SCALE
DEVELOPMENT 221 PETRA KUCHINKA 15 MEASURING INVOLVEMENT: ITEM
DEVELOPMENT FROM FOCUS GROUP INTERVIEW DATA 238 THOMAS HALLER 16
ANALYSING QUALITATIVE DATA WITH QUANTITATIVE METHODS: AN ILLUSTRATION
USING PERSONALISED ITEM RECOMMENDATION TECHNIQUES 257 THOMAS REUTTERER
AND ANDREAS MILD INDEX 279
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| spelling | Applying qualitative methods to marketing management research ed. by Renate Buber ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2004 XX, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Forschung (DE-588)4017894-8 s Qualitative Methode (DE-588)4137346-7 s DE-604 Buber, Renate 1954- Sonstige (DE-588)120486687 oth OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Applying qualitative methods to marketing management research Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd Forschung (DE-588)4017894-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4137346-7 (DE-588)4017894-8 (DE-588)4168907-0 (DE-588)4143413-4 |
| title | Applying qualitative methods to marketing management research |
| title_auth | Applying qualitative methods to marketing management research |
| title_exact_search | Applying qualitative methods to marketing management research |
| title_full | Applying qualitative methods to marketing management research ed. by Renate Buber ... |
| title_fullStr | Applying qualitative methods to marketing management research ed. by Renate Buber ... |
| title_full_unstemmed | Applying qualitative methods to marketing management research ed. by Renate Buber ... |
| title_short | Applying qualitative methods to marketing management research |
| title_sort | applying qualitative methods to marketing management research |
| topic | Kwalitatieve methoden gtt Management gtt Marketing gtt Marketing Management Research Methodology Qualitative research Qualitative Methode (DE-588)4137346-7 gnd Forschung (DE-588)4017894-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Kwalitatieve methoden Management Marketing Marketing Management Research Methodology Qualitative research Qualitative Methode Forschung Marketingmanagement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010413375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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