(Re)inventing the brand: can top brands survive the new market realities
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
London
Kogan Page
2001
|
| Ausgabe: | 1. publ., repr. |
| Schlagworte: | |
| Beschreibung: | VI, 234 S. graph. Darst. |
| ISBN: | 0749435933 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV017239137 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 030623s2001 xxkd||| |||| 00||| eng d | ||
| 020 | |a 0749435933 |9 0-7494-3593-3 | ||
| 035 | |a (OCoLC)46650286 | ||
| 035 | |a (DE-599)BVBBV017239137 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 1 | |a eng |h fre | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-1047 |a DE-521 |a DE-11 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.827 |2 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
| 245 | 1 | 0 | |a (Re)inventing the brand |b can top brands survive the new market realities |c Jean-Noël Kapferer |
| 250 | |a 1. publ., repr. | ||
| 264 | 1 | |a London |b Kogan Page |c 2001 | |
| 300 | |a VI, 234 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merknamen |2 gtt | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010389010 | ||
Datensatz im Suchindex
| _version_ | 1804130085196791808 |
|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV017239137 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)46650286 (DE-599)BVBBV017239137 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01461nam a2200445 c 4500</leader><controlfield tag="001">BV017239137</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">030623s2001 xxkd||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749435933</subfield><subfield code="9">0-7494-3593-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46650286</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017239137</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">fre</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1047</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kapferer, Jean-Noël</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118001280</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">(Re)inventing the brand</subfield><subfield code="b">can top brands survive the new market realities</subfield><subfield code="c">Jean-Noël Kapferer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ., repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 234 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Merknamen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010389010</subfield></datafield></record></collection> |
| id | DE-604.BV017239137 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:15:25Z |
| institution | BVB |
| isbn | 0749435933 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010389010 |
| oclc_num | 46650286 |
| open_access_boolean | |
| owner | DE-1047 DE-521 DE-11 |
| owner_facet | DE-1047 DE-521 DE-11 |
| physical | VI, 234 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut (Re)inventing the brand can top brands survive the new market realities Jean-Noël Kapferer 1. publ., repr. London Kogan Page 2001 VI, 234 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Merknamen gtt Brand name products Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s |
| spellingShingle | Kapferer, Jean-Noël (Re)inventing the brand can top brands survive the new market realities Merknamen gtt Brand name products Product management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4124261-0 |
| title | (Re)inventing the brand can top brands survive the new market realities |
| title_auth | (Re)inventing the brand can top brands survive the new market realities |
| title_exact_search | (Re)inventing the brand can top brands survive the new market realities |
| title_full | (Re)inventing the brand can top brands survive the new market realities Jean-Noël Kapferer |
| title_fullStr | (Re)inventing the brand can top brands survive the new market realities Jean-Noël Kapferer |
| title_full_unstemmed | (Re)inventing the brand can top brands survive the new market realities Jean-Noël Kapferer |
| title_short | (Re)inventing the brand |
| title_sort | re inventing the brand can top brands survive the new market realities |
| title_sub | can top brands survive the new market realities |
| topic | Merknamen gtt Brand name products Product management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Merknamen Brand name products Product management Markenpolitik Markenartikel Strategisches Management |
| work_keys_str_mv | AT kapfererjeannoel reinventingthebrandcantopbrandssurvivethenewmarketrealities |