Discourses in place: language in the material world

Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture tha...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Scollon, Ronald 1939-2009 (VerfasserIn), Scollon, Suzanne B. K. 1946- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London [u.a.] Routledge 2003
Ausgabe:1. publ.
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Klappentext
Zusammenfassung:Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication. Includes a "how to use this book" section, group and individual activities and a glossary of main terms.
Beschreibung:XIII, 242 S. Ill.
ISBN:041529049X
0415290481

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis