Business marketing management: a strategic view of industrial and organizational markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson/South-Western
2004
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
| Beschreibung: | XXX, 714 S. graph. Darst. |
| ISBN: | 0324190433 |
Internformat
MARC
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| 100 | 1 | |a Hutt, Michael D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business marketing management |b a strategic view of industrial and organizational markets |c Michael D. Hutt ; Thomas W. Speh |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Mason, Ohio |b Thomson/South-Western |c 2004 | |
| 300 | |a XXX, 714 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Mercadeo industrial - Administración - Estudio de casos | |
| 650 | 4 | |a Industrial marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 1 | |8 2\p |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804130062413332480 |
|---|---|
| any_adam_object | |
| author | Hutt, Michael D. |
| author_facet | Hutt, Michael D. |
| author_role | aut |
| author_sort | Hutt, Michael D. |
| author_variant | m d h md mdh |
| building | Verbundindex |
| bvnumber | BV017211725 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.H87 2004 |
| callnumber-search | HF5415.13.H87 2004 |
| callnumber-sort | HF 45415.13 H87 42004 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)248936098 (DE-599)BVBBV017211725 |
| dewey-full | 658.8/0421 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 21 658.8/04 |
| dewey-search | 658.8/04 21 658.8/04 |
| dewey-sort | 3658.8 14 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| indexdate | 2024-07-09T19:15:03Z |
| institution | BVB |
| isbn | 0324190433 |
| language | English |
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| physical | XXX, 714 S. graph. Darst. |
| publishDate | 2004 |
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| publisher | Thomson/South-Western |
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| spelling | Hutt, Michael D. Verfasser aut Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh 8. ed. Mason, Ohio Thomson/South-Western 2004 XXX, 714 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Speh, Thomas W. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutt, Michael D. Business marketing management a strategic view of industrial and organizational markets Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4631075-7 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Business marketing management a strategic view of industrial and organizational markets |
| title_auth | Business marketing management a strategic view of industrial and organizational markets |
| title_exact_search | Business marketing management a strategic view of industrial and organizational markets |
| title_full | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh |
| title_short | Business marketing management |
| title_sort | business marketing management a strategic view of industrial and organizational markets |
| title_sub | a strategic view of industrial and organizational markets |
| topic | Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement Business-to-Business-Marketing Fallstudiensammlung |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets AT spehthomasw businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets |