The guru guide to marketing: a concise guide to the best ideas from today's top marketers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2003
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 239-245) and index |
| Beschreibung: | XIV, 252 S. Ill. |
| ISBN: | 0471213772 |
Internformat
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| 100 | 1 | |a Boyett, Joseph H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The guru guide to marketing |b a concise guide to the best ideas from today's top marketers |c Joseph H. Boyett and Jimmie T. Boyett |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2003 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010361774 | ||
Datensatz im Suchindex
| _version_ | 1804130047741657088 |
|---|---|
| adam_text | Contents
Introduction vii
Chapter I The Future of Marketing I
Chapter 2 All You Need Is a Brand 39
Chapter 3 All You Need Is Brand Management 79
Chapter 4 All You Need Is a Customer Relationship 99
Chapter 5 All You Need Is Customer Equity 149
Chapter 6 All You Need Is Buzz 187
The Gurus 217
Notes 231
Bibliography 239
Index 247
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:14:49Z |
| institution | BVB |
| isbn | 0471213772 |
| language | English |
| lccn | 2003535417 |
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| spelling | Boyett, Joseph H. Verfasser aut The guru guide to marketing a concise guide to the best ideas from today's top marketers Joseph H. Boyett and Jimmie T. Boyett Hoboken, NJ Wiley 2003 XIV, 252 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 239-245) and index Boyett, Jimmie T. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010361774&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Boyett, Joseph H. The guru guide to marketing a concise guide to the best ideas from today's top marketers |
| title | The guru guide to marketing a concise guide to the best ideas from today's top marketers |
| title_auth | The guru guide to marketing a concise guide to the best ideas from today's top marketers |
| title_exact_search | The guru guide to marketing a concise guide to the best ideas from today's top marketers |
| title_full | The guru guide to marketing a concise guide to the best ideas from today's top marketers Joseph H. Boyett and Jimmie T. Boyett |
| title_fullStr | The guru guide to marketing a concise guide to the best ideas from today's top marketers Joseph H. Boyett and Jimmie T. Boyett |
| title_full_unstemmed | The guru guide to marketing a concise guide to the best ideas from today's top marketers Joseph H. Boyett and Jimmie T. Boyett |
| title_short | The guru guide to marketing |
| title_sort | the guru guide to marketing a concise guide to the best ideas from today s top marketers |
| title_sub | a concise guide to the best ideas from today's top marketers |
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