Entrepreneurship: theory, process, practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
South Western
2004
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | XXI, 866 S. Ill., graph. Darst. |
| ISBN: | 0324258267 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804130017459830784 |
|---|---|
| adam_text | BRIEF CONTENTS PART 1 Entrepreneurship in the Twenty First Century 1
1 The Entrepreneurial Revolution 2
2 Entrepreneurship: An Evolving Concept 27
3 Intrapreneurship: Developing Corporate Entrepreneurship 49
PART 2 The Entrepreneurial Perspective 110
4 Understanding the Entrepreneurial Perspective in Individuals Ill
5 Developing Creativity and Understanding Innovation 137
6 Ethical and Social Responsibility Challenges for Entrepreneurs 161
PART 3 Developing the Entrepreneurial Plan 199
7 Environmental Assessment: Preparation for a New Venture 200
8 Marketing Research for New Ventures 231
9 Financial Preparation for Entrepreneurial Ventures 263
10 Developing an Effective Business Plan 294
PART 4 Initiating Entrepreneurial Ventures 397
11 Assessment and Evaluation of Entrepreneurial Opportunities 398
12 Legal Structures for New Business Ventures 426
13 Legal Issues Related to Emerging Ventures 450
14 Sources of Capital for Entrepreneurs 478
PART 5 Growth and Development of Entrepreneurial Ventures 518
15 Strategic Planning for Emerging Ventures 519
16 Managing Entrepreneurial Growth 546
17 Global Opportunities for Entrepreneurs 577
PART 6 Contemporary Challenges in Entrepreneurship 619
18 Acquisition and Valuation of Business Ventures 620
19 Management Succession and Continuity: A Family Business Perspective 650
20 Women and Minority Entrepreneurship 676
21 Total Quality Management: The Continuous
Improvement Challenge for Entrepreneurs 700
Appendix 752
Glossary 830
Name Index 846
Subject Index 855
I
CONTENTS
PART 1 Entrepreneurship in the Twenty First Century 1
1 The Entrepreneurial Revolution 2
Chapter Objectives 2
Entrepreneurs—Challenging the Unknown 3
Entrepreneurship: A Perspective 3
Our Entrepreneurial Economy—The Environment for Entrepreneurship 3
The Age of the Gazelles 10
Emerging Trends: The Internet and E Commerce 12
Entrepreneurial Opportunities 20
Summary 21
Key Terms and Concepts 22
Review and Discussion Questions 23
Experiential Exercise 23
Video Case 1.1 The Entrepreneurial Revolution
FASTSIGNS with Gary Salomon 24
Case 1.2 Gazelle ...or Turtle? 25
Case 1.3 To Web or Not to Web 26
2 Entrepreneurship: An Evolving Concept 27
Chapter Objectives 27
The Evolution of Entrepreneurship 28
The Myths of Entrepreneurship 30
Approaches to Entrepreneurship 33
Process Approaches 39
Intrapreneurship 43
Key Concepts 43
Summary 45
Key Terms and Concepts 45
Review and Discussion Questions 46
Experiential Exercise 46
Case 2.1 Paul s Four Shortcomings 47
3 Intrapreneurship: Developing Corporate Entrepreneurship 49
Chapter Objectives 49
The Nature of Intrapreneurship 51
Specific Elements of a Corporate Intrapreneurial Strategy 58
The Interactive Process of Intrapreneurship 67
Summary 73
Key Terms and Concepts 74
Review and Discussion Questions 74
Experiential Exercise 74
I
Video Case 3.1 Intrapreneurial Strategy
Ziba Designs with Sohrab Voussoughi 75
Case 3.2 Southwest Airlines: Positively Outrageous Leadership 11
PART 1 ENTREPRENEURIAL CASE ANALYSIS: C0MMUNITYWEB.COM:
AN INTERNET FIRM S EFFORT TO SURVIVE 79
PART 2 THE ENTREPRENEURIAL PERSPECTIVE 110
4 Understanding the Entrepreneurial Perspective in Individuals Ill
Chapter Objectives Ill
The Entrepreneurial Perspective 112
The Dark Side of Entrepreneurship 121
Entrepreneurial Motivation 128
Summary 130
Key Terms and Concepts 131
Review and Discussion Questions 131
Experiential Exercise 131
Video Case 4.1 Understanding the Entrepreneurial Perspective
The Art Store with George Granoff 133
Case 4.2 Jane s Evaluation 134
Case 4.3 To Stay or to Go? 135
5 Developing Creativity and Understanding Innovation 137
Chapter Objectives 137
Innovation and the Entrepreneur 138
The Role of Creativity 138
The Innovation Process 150
Financial Support for Innovation 155
Summary 158
Key Terms and Concepts 158
Review and Discussion Questions 158
Experiential Exercise 158
Case 5.1 Post It Notes 160
6 Ethical and Social Responsibility Challenges for Entrepreneurs 161
Chapter Objectives 161
Defining Ethics 162
Ethics and Laws 163
Establishing a Strategy for Ethical Responsibility 168
Ethics and Business Decisions 173
The Social Responsibility Challenge 175
The Opportunity for Ethical Leadership by Entrepreneurs 179
Summary 182
Key Terms and Concepts 182
I Review and Discussion Questions 183
12 Legal Structures for New Business Ventures 426
Chapter Objectives 426
Identifying Legal Structures 427
Sole Proprietorships 427
Partnerships 428
Corporations 432
Specific Forms of Partnerships and Corporations 433
Franchising 440
Final Thoughts 443
Summary 446
Key Terms and Concepts 446
Review and Discussion Questions 446
Experiential Exercise 447
Case 12.1 Gina s Decision 447
Case 12.2 A Question of Incorporation 448
13 Legal Issues Related to Emerging Ventures 450
Chapter Objectives 450
Patents 452
Copyrights 456
Trademarks 460
Bankruptcy 465
Summary 472
Key Terms and Concepts 473
Review and Discussion Questions 473
Experiential Exercise 474
Video Case 13.1 Patents and Trademarks
NoUVIR with Ruth Ellen and Jack Miller 474
Case 13.2 A Patent Matter 476
Case 13.3 All She Needs Is a Little Breathing Room 477
14 Sources of Capital for Entrepreneurs 478
Chapter Objectives 478
Debt Versus Equity 479
The Venture Capital Market 493
Informal Risk Capital— Angel Financing 504
Summary 507
Key Terms and Concepts 509
Review and Discussion Questions 509
Experiential Exercise 510
Case 14.1 Looking for Capital 510
Case 14.2 The $3 Million Venture 511
PART 4 ENTREPRENEURIAL CASE ANALYSIS: THE PLAYBOY EMBLEM:
A CASE OF TRADEMARK INFRINGEMENT 513
I
Experiential Exercise 183
Video Case 6.1 Ethical and Social Responsibility Challenges
for Entrepreneurs—Gmber with Sara and Chris Fortune 184
Case 6.2 Letting the Family in 185
Case 6.3 A Friend for Life 186
PART 2 ENTREPRENEURIAL CASE ANALYSIS: STEW LEONARD S DAIRY 188
PART 3 DEVELOPING THE ENTREPRENEURIAL PLAN 199
7 Environmental Assessment: Preparation for a New Venture 200
Chapter Objectives 200
The Environment for New Ventures 201
A Macro View: The Economic and Industry Environments 202
A Micro View: The Community Perspective 217
Summary 226
Key Terms and Concepts 226
Review and Discussion Questions 226
Experiential Exercise 227
Case 7.1 Examining the Industry 229
Case 7.2 An Incubator Investigation 230
8 Marketing Research for New Ventures 231
Chapter Objectives 231
Marketing Research 233
Inhibitors to Marketing Research 237
Developing the Marketing Concept 238
Marketing Stages for Growing Ventures 244
Marketing Planning 245
Telemarketing 250
Marketing on the Internet 252
Pricing Strategies 253
Summary 257
Key Terms and Concepts 257
Review and Discussion Questions 258
Experiential Exercise 259
Video Case 8.1 The Evaluation Process
Mickey Finn s with Bill Sugars and Pat Elmquest 259
Case 8.2 Dealing with the Competition 261
Case 8.3 For Cooks Only 262
9 Financial Preparation for Entrepreneurial Ventures 263
Chapter Objectives 263
The Importance of Financial Information for Entrepreneurs 264
Preparing Financial Statements 265
Pro Forma Statements 273 I
Case 17.1 Pier 1 Imports: Managing Worldwide Growth 605
Case 17.2 A Foreign Proposal 606
PART 5 ENTREPRENEURIAL CASE ANALYSIS: ACORDIA S LITTLE GIANTS 608
PART 6 CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP 619
18 Acquisition and Valuation of Business Ventures 620
Chapter Objectives 620
The Importance of Business Valuation 621
Acquisition of a Business Venture 621
Underlying Issues 626
Analyzing the Business 629
Establishing a Firm s Value 630
Other Factors to Consider 639
The Leveraged Buyout: An Alternative for Small Ventures 642
Summary 645
Key Terms and Concepts 646
Review and Discussion Questions 646
Experiential Exercise 647
Case 18.1 A Valuation Matter 647
Case 18.2 Which Will It Be? 648
19 Management Succession and Continuity: A Family Business Perspective 650
Chapter Objectives 650
Family Owned Business 651
The Management Succession Issue 652
Key Factors in Succession 654
Developing a Succession Strategy 661
The Harvest Strategy: Selling Out 668
Summary 669
Key Terms and Concepts 670
Review and Discussion Questions 670
Experiential Exercise 671
Video Case 19.1 Management Succession and Continuity
Cafe Pilon with the Souto Brothers 672
Case 19.2 Just as Good as Ever 673
Case 19.3 Needing Some Help on This One 674
20 Women and Minority Entrepreneurship 676
Chapter Objectives 676
Women Entrepreneurs 677
Minority Entrepreneurs 684
Government Assistance for Minority Entrepreneurs 691
I
Summary 694
Key Terms and Concepts 695
Review and Discussion Questions 695
Experiential Exercise 696
Case 20.1 Two Women Boxing: The Art of Entreprencurship 697
Case 20.2 Breaking Away 698
Case 20.3 A Research Orientation 699
21 Total Quality Management: The Continuous
Improvement Challenge for Entrepreneurs 700
Chapter Objectives 700
The Nature of Total Quality Management 701
TQM Tools and Techniques 706
Customer Service Focus 712
Cycle Time Focus 713
Employee Focus 714
Continuous Improvement 723
Competitive Advantage 725
Summary 725
Key Terms and Concepts 727
Review and Discussion Questions 727
Experiential Exercise 728
Video Case 21.1 Total Quality
Ping Golf with John Solheim 729
Case 21.2 JCPenney: Valuing Diversity 730
Case 21.3 It s All a Matter of Quality 732
Case 21.4 Claras Plan 733
PART 6 ENTREPRENEURIAL CASE ANALYSIS:
Sportin* Life : A Minority Entrepreneur s Creation 734
Appendix 752
Glossary 830
Name Index 846
Subject Index 855
I
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| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
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| spelling | Kuratko, Donald F. Verfasser aut Entrepreneurship theory, process, practice Donald F. Kuratko ; Richard M. Hodgetts 6. ed. Mason, Ohio South Western 2004 XXI, 866 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entrepreneurship -- United States New business enterprises -- United States Small business -- United States Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Unternehmensgründung (DE-588)4078599-3 s DE-604 Entrepreneurship (DE-588)7588126-3 s 1\p DE-604 Hodgetts, Richard M. 1942-2001 Sonstige (DE-588)132843811 oth http://www.loc.gov/catdir/toc/fy041/2002115006.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010340366&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kuratko, Donald F. Entrepreneurship theory, process, practice Entrepreneurship -- United States New business enterprises -- United States Small business -- United States Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4078599-3 (DE-588)4078704-7 |
| title | Entrepreneurship theory, process, practice |
| title_auth | Entrepreneurship theory, process, practice |
| title_exact_search | Entrepreneurship theory, process, practice |
| title_full | Entrepreneurship theory, process, practice Donald F. Kuratko ; Richard M. Hodgetts |
| title_fullStr | Entrepreneurship theory, process, practice Donald F. Kuratko ; Richard M. Hodgetts |
| title_full_unstemmed | Entrepreneurship theory, process, practice Donald F. Kuratko ; Richard M. Hodgetts |
| title_short | Entrepreneurship |
| title_sort | entrepreneurship theory process practice |
| title_sub | theory, process, practice |
| topic | Entrepreneurship -- United States New business enterprises -- United States Small business -- United States Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Entrepreneurship -- United States New business enterprises -- United States Small business -- United States Entrepreneurship Unternehmensgründung USA |
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