Handbook of research in international marketing: [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK [u.a.]
Elgar
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. -- Includes index. |
| Beschreibung: | XV, 500 S. |
| ISBN: | 1845426363 1840649461 |
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Datensatz im Suchindex
| _version_ | 1804130004601143296 |
|---|---|
| adam_text | Contents
List of contributors viii
Foreword xii
Preface xiv
PART I INTRODUCTION
1. State of the art review of research in international marketing
management 3
Masaaki Kotabe
2. Market orientation, learning orientation, and innovativeness
in the global marketplace: moderating roles of organizational
memory and market turbulence 42
G. Tomas M. Hull and Destan Kandemir
3. The dynamics of international market withdrawal 57
Pieter Pauwels and Paul Matthyssens
4. Regionalization of multinationals: implications for research
in international marketing 81
M. Krishna Erramilli
PART II ENTRY STRATEGY
5. Managerial preferences for strategic alliance attributes:
some global contrasts 99
David B. Montgomery and Allen M. Weiss
6. The political economy explanation of international market
entry mode choice: an exploratory study 134
Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil
7. Foreign market entry modes: a sequentially embedded
decision approach 148
F. Esra Genctiirk
PART III CROSS CULTURAL RESEARCH ISSUES
8. Measurement problems in cross national consumer research:
the state of the art and future research directions 175
Attila Yaprak
v
vi Contents
9. Experimental economic approaches to international
marketing research 190
Nancy R. Buchan
10. Culture theory in international marketing: an ontological
and epistemological examination 209
Cheryl C. Nakata
11. Language and culture: linguistic effects on consumer
behavior in international marketing research 228
Shi Zhang, Bernd H. Schmitt and Hillary Haley
PART IV MARKETING STRATEGY
12. International product strategies: an integrative framework 245
Preet S. Aulakh
13. Dynamics of international brand architecture: overview and
directions for future research 261
Susan P. Douglas and C. Samuel Craig
14. Global brands: does familiarity breed contempt? 279
Johny K. Johansson and Ilkka A. Ronkainen
15. International advertising research: standardization/adaptation
and the future 294
John K. Ryans, Jr and David A. Griffith
PART V GLOBAL ELECTRONIC COMMERCE
16. Competitive strategy in a global electronic marketplace:
extant strategy perspectives revisited 313
P. Rajan Varadarajan and Manjit S. Yadav
17. Roles and consequences of electronic commerce in global
marketing 336
Saeed Sarnie e
18. Privacy protection and global marketing: balancing
consumer and corporate interests 358
Ravi Sara thy
PART VI SPECIAL TOPICS
19. Global diffusion models: back to the future 379
V. Kumar
20. Country equity and product country images: state of the art
in research and implications 402
Nicolas Papadopoulos and Louise A. Heslop
Contents vii
21. Introduction to a global scorecard: industry practice and
international implications 434
Camille P. Schuster
22. The development and use of a global marketing and sales
scorecard 446
Robert L. Engle
23. Country of origin effect: synthesis and future direction 458
Narasimhan Srinivasan and Subhash C. Jain
Index All
|
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| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| spelling | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain Cheltenham, UK [u.a.] Elgar 2003 XV, 500 S. txt rdacontent n rdamedia nc rdacarrier "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. -- Includes index. Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique rasuqam Internationale marketing gtt Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international rasuqam Onderzoek gtt Recherche en marketing rasuqam Stratégie de marketing rasuqam Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke (DE-588)4074577-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf USA (DE-588)1071861417 Konferenzschrift 2001 Storrs Conn. gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingforschung (DE-588)4200055-5 s DE-604 Interkulturelles Management (DE-588)4343519-1 s 1\p DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s Jain, Subhash C. 1942- Sonstige (DE-588)123378818 oth State of the Art of Research in International Marketing Conference 2001 Storrs, Conn. Sonstige (DE-588)10123028-X oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique rasuqam Internationale marketing gtt Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international rasuqam Onderzoek gtt Recherche en marketing rasuqam Stratégie de marketing rasuqam Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4200055-5 (DE-588)4013974-8 (DE-588)4125431-4 (DE-588)4144679-3 (DE-588)4343519-1 (DE-588)1071861417 |
| title | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_auth | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_exact_search | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_full | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_fullStr | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_full_unstemmed | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_short | Handbook of research in international marketing |
| title_sort | handbook of research in international marketing this book grew out the state of the art of research in international marketing conference held at the university of connecticut in october 2001 |
| title_sub | [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| topic | Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique rasuqam Internationale marketing gtt Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international rasuqam Onderzoek gtt Recherche en marketing rasuqam Stratégie de marketing rasuqam Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique Internationale marketing Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international Onderzoek Recherche en marketing Stratégie de marketing Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke Marketingforschung Einzelhandelsbetrieb Internationales Marketing Markenpolitik Interkulturelles Management USA Konferenzschrift 2001 Storrs Conn. |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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