In search of stupidity: over 20 years of high-tech marketing disasters
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, CA
Apress
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 252 S. |
| ISBN: | 1590591046 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804130004444905472 |
|---|---|
| adam_text | Foreword ix
About the Artist xiii
Acknowledgments xxv
one Introduction 1
two First Movers, First Mistakes:
IBM, Digital Research, Apple, and Microsoft 13
three A Rather Nutty Tale:
IBM and the PC Junior 33
four Positioning Puzzlers:
MicroPro and Microsoft 47
five We Hate You, We Really Really Hate You:
Ed Esber and Ashton Tate 65
six The Idiot Piper:
OS/2 and IBM 79
seven Frenchman Eats Frog, Chokes to Death:
Borland and Philippe Kahn 105
eight Brands for the Burning:
Intel and Motorola 123
nine From Godzilla to Gecko:
The Long, Slow Decline of Novell 145
ten Ripping PR Yarns:
Microsoft and Netscape 163
eleven Purple Haze All Through My Brain:
The Internet and ASP Busts 193
Afterword: Stupid Development Tricks 223
Glossary ofTerms 233
Selected Bibliography 241
Index 243
|
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| discipline | Wirtschaftswissenschaften |
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| isbn | 1590591046 |
| language | English |
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| spelling | Chapman, Merrill R. Verfasser aut In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman Berkeley, CA Apress 2003 XII, 252 S. txt rdacontent n rdamedia nc rdacarrier Business failures Case studies Computer industry Management Case studies Computer software industry Management Case studies Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Fehler (DE-588)4016606-5 gnd rswk-swf Computerindustrie (DE-588)4148256-6 gnd rswk-swf Misserfolg (DE-588)4133869-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Spitzentechnologie (DE-588)4124236-1 s Softwareindustrie (DE-588)4193242-0 s Computerindustrie (DE-588)4148256-6 s Marketingmanagement (DE-588)4168907-0 s Fehler (DE-588)4016606-5 s Misserfolg (DE-588)4133869-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chapman, Merrill R. In search of stupidity over 20 years of high-tech marketing disasters Business failures Case studies Computer industry Management Case studies Computer software industry Management Case studies Spitzentechnologie (DE-588)4124236-1 gnd Fehler (DE-588)4016606-5 gnd Computerindustrie (DE-588)4148256-6 gnd Misserfolg (DE-588)4133869-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Softwareindustrie (DE-588)4193242-0 gnd |
| subject_GND | (DE-588)4124236-1 (DE-588)4016606-5 (DE-588)4148256-6 (DE-588)4133869-8 (DE-588)4168907-0 (DE-588)4193242-0 (DE-588)4522595-3 |
| title | In search of stupidity over 20 years of high-tech marketing disasters |
| title_auth | In search of stupidity over 20 years of high-tech marketing disasters |
| title_exact_search | In search of stupidity over 20 years of high-tech marketing disasters |
| title_full | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_fullStr | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_full_unstemmed | In search of stupidity over 20 years of high-tech marketing disasters Merrill R. Chapman |
| title_short | In search of stupidity |
| title_sort | in search of stupidity over 20 years of high tech marketing disasters |
| title_sub | over 20 years of high-tech marketing disasters |
| topic | Business failures Case studies Computer industry Management Case studies Computer software industry Management Case studies Spitzentechnologie (DE-588)4124236-1 gnd Fehler (DE-588)4016606-5 gnd Computerindustrie (DE-588)4148256-6 gnd Misserfolg (DE-588)4133869-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Softwareindustrie (DE-588)4193242-0 gnd |
| topic_facet | Business failures Case studies Computer industry Management Case studies Computer software industry Management Case studies Spitzentechnologie Fehler Computerindustrie Misserfolg Marketingmanagement Softwareindustrie Fallstudiensammlung |
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