Warp-speed branding: the impact of technology on marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Wiley & Sons
1999
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| Series: | Adweek Books
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| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | xii, 227 S. Ill.; graph. Darst. |
| ISBN: | 0471295558 |
Staff View
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| author_facet | Winkler, Agnieszka |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV017094701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:13:40Z |
| institution | BVB |
| isbn | 0471295558 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010309933 |
| oclc_num | 40675064 |
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| physical | xii, 227 S. Ill.; graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley & Sons |
| record_format | marc |
| series2 | Adweek Books |
| spelling | Winkler, Agnieszka Verfasser aut Warp-speed branding the impact of technology on marketing Agnieszka Winkler New York, NY [u.a.] Wiley & Sons 1999 xii, 227 S. Ill.; graph. Darst. txt rdacontent n rdamedia nc rdacarrier Adweek Books Includes index Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Markenartikel (DE-588)4037584-5 s Marketingmanagement (DE-588)4168907-0 s Technische Innovation (DE-588)4431027-4 s DE-188 |
| spellingShingle | Winkler, Agnieszka Warp-speed branding the impact of technology on marketing Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenverarbeitung (DE-588)4011152-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
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| title | Warp-speed branding the impact of technology on marketing |
| title_auth | Warp-speed branding the impact of technology on marketing |
| title_exact_search | Warp-speed branding the impact of technology on marketing |
| title_full | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_fullStr | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_full_unstemmed | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_short | Warp-speed branding |
| title_sort | warp speed branding the impact of technology on marketing |
| title_sub | the impact of technology on marketing |
| topic | Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenverarbeitung (DE-588)4011152-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Hoogwaardige technologie Merken Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel Marketing Marketingmanagement Datenverarbeitung Technische Innovation |
| work_keys_str_mv | AT winkleragnieszka warpspeedbrandingtheimpactoftechnologyonmarketing |