Warp-speed branding: the impact of technology on marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Wiley & Sons
1999
|
| Schriftenreihe: | Adweek Books
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | xii, 227 S. Ill.; graph. Darst. |
| ISBN: | 0471295558 |
Internformat
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| 245 | 1 | 0 | |a Warp-speed branding |b the impact of technology on marketing |c Agnieszka Winkler |
| 264 | 1 | |a New York, NY [u.a.] |b Wiley & Sons |c 1999 | |
| 300 | |a xii, 227 S. |b Ill.; graph. Darst. | ||
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| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a High technology |x Marketing | |
| 650 | 4 | |a Marketing |x Technological innovations | |
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Datensatz im Suchindex
| _version_ | 1804129975438147584 |
|---|---|
| any_adam_object | |
| author | Winkler, Agnieszka |
| author_facet | Winkler, Agnieszka |
| author_role | aut |
| author_sort | Winkler, Agnieszka |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV017094701 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)40675064 (DE-599)BVBBV017094701 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017094701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:13:40Z |
| institution | BVB |
| isbn | 0471295558 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010309933 |
| oclc_num | 40675064 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | xii, 227 S. Ill.; graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley & Sons |
| record_format | marc |
| series2 | Adweek Books |
| spelling | Winkler, Agnieszka Verfasser aut Warp-speed branding the impact of technology on marketing Agnieszka Winkler New York, NY [u.a.] Wiley & Sons 1999 xii, 227 S. Ill.; graph. Darst. txt rdacontent n rdamedia nc rdacarrier Adweek Books Includes index Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Markenartikel (DE-588)4037584-5 s Marketingmanagement (DE-588)4168907-0 s Technische Innovation (DE-588)4431027-4 s DE-188 |
| spellingShingle | Winkler, Agnieszka Warp-speed branding the impact of technology on marketing Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenverarbeitung (DE-588)4011152-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4011152-0 (DE-588)4431027-4 |
| title | Warp-speed branding the impact of technology on marketing |
| title_auth | Warp-speed branding the impact of technology on marketing |
| title_exact_search | Warp-speed branding the impact of technology on marketing |
| title_full | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_fullStr | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_full_unstemmed | Warp-speed branding the impact of technology on marketing Agnieszka Winkler |
| title_short | Warp-speed branding |
| title_sort | warp speed branding the impact of technology on marketing |
| title_sub | the impact of technology on marketing |
| topic | Hoogwaardige technologie gtt Merken gtt Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenverarbeitung (DE-588)4011152-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Hoogwaardige technologie Merken Branding (Marketing) High technology Marketing Marketing Technological innovations Markenartikel Marketing Marketingmanagement Datenverarbeitung Technische Innovation |
| work_keys_str_mv | AT winkleragnieszka warpspeedbrandingtheimpactoftechnologyonmarketing |