Marketing logistics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2003
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 158 S. graph. Darst. |
| ISBN: | 0750652241 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing logistics |c Martin Christopher and Helen Peck |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2003 | |
| 300 | |a VIII, 158 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Logistiek (economie) |2 gtt | |
| 650 | 4 | |a Logistique (Organisation) | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Business logistics | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketinglogistik |0 (DE-588)4128193-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Peck, Helen |e Sonstige |4 oth | |
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| 856 | 4 | |u http://www.loc.gov/catdir/toc/els031/2003048090.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294448&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804129953212530688 |
|---|---|
| adam_text | Contents
Preface vii
1 The new market place 1
The changing marketing environment 2
Concentration of buying power 7
The fragmentation of consumer markets 9
The service sensitive customer 14
The sources of marketing advantage 16
Key issues 21
2 Building customer relationships 22
Customer retention strategies 22
Relationships as partnerships 26
Managing relationships in the marketing channel 30
Defining customer service 32
The components of customer service 33
Managing the processes that drive the perfect order 37
Key issues 40
3 Creating customer value 41
The transition from brand value to customer value 41
Defining customer value 43
Value in use 46
Developing a market driven logistics strategy 46
Value delivery systems 55
Impacting the customers profitability 56
Understanding the costs to serve 58
Key issues 66
|
| any_adam_object | 1 |
| author | Christopher, Martin 1945- |
| author_GND | (DE-588)17005778X |
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| building | Verbundindex |
| bvnumber | BV017059677 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)51942420 (DE-599)BVBBV017059677 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV017059677 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:13:19Z |
| institution | BVB |
| isbn | 0750652241 |
| language | English |
| lccn | 2003048090 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010294448 |
| oclc_num | 51942420 |
| open_access_boolean | |
| physical | VIII, 158 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Christopher, Martin 1945- Verfasser (DE-588)17005778X aut Marketing logistics Martin Christopher and Helen Peck 2. ed. Amsterdam [u.a.] Butterworth-Heinemann 2003 VIII, 158 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Logistiek (economie) gtt Logistique (Organisation) Marketing - Gestion Marketing gtt Business logistics Marketing Management Marketinglogistik (DE-588)4128193-7 gnd rswk-swf Marketinglogistik (DE-588)4128193-7 s DE-604 Peck, Helen Sonstige oth http://www.loc.gov/catdir/description/els031/2003048090.html Publisher description http://www.loc.gov/catdir/toc/els031/2003048090.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294448&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Christopher, Martin 1945- Marketing logistics Logistiek (economie) gtt Logistique (Organisation) Marketing - Gestion Marketing gtt Business logistics Marketing Management Marketinglogistik (DE-588)4128193-7 gnd |
| subject_GND | (DE-588)4128193-7 |
| title | Marketing logistics |
| title_auth | Marketing logistics |
| title_exact_search | Marketing logistics |
| title_full | Marketing logistics Martin Christopher and Helen Peck |
| title_fullStr | Marketing logistics Martin Christopher and Helen Peck |
| title_full_unstemmed | Marketing logistics Martin Christopher and Helen Peck |
| title_short | Marketing logistics |
| title_sort | marketing logistics |
| topic | Logistiek (economie) gtt Logistique (Organisation) Marketing - Gestion Marketing gtt Business logistics Marketing Management Marketinglogistik (DE-588)4128193-7 gnd |
| topic_facet | Logistiek (economie) Logistique (Organisation) Marketing - Gestion Marketing Business logistics Marketing Management Marketinglogistik |
| url | http://www.loc.gov/catdir/description/els031/2003048090.html http://www.loc.gov/catdir/toc/els031/2003048090.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294448&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT christophermartin marketinglogistics AT peckhelen marketinglogistics |