Banks & Brands:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bern [u.a.]
Haupt
2003
|
| Schriftenreihe: | Branding competence
|
| Schlagworte: | |
| Beschreibung: | 483 S. Ill., graph. Darst. |
| ISBN: | 3258066396 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20200915 | ||
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| 100 | 1 | |a Pedergnana, Maurice |d 1964- |e Verfasser |0 (DE-588)128586788 |4 aut | |
| 245 | 1 | 0 | |a Banks & Brands |c Maurice Pedergnana ... (Hrsg.) |
| 264 | 1 | |a Bern [u.a.] |b Haupt |c 2003 | |
| 300 | |a 483 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Branding competence | |
| 650 | 4 | |a Markenpolitik - Bank - Aufsatzsammlung | |
| 650 | 4 | |a Markenpolitik / Bank / Bankmarketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bank |0 (DE-588)4004436-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Schneider, Martin |d 1936- |e Verfasser |0 (DE-588)12382284X |4 aut | |
| 700 | 1 | |a Vogler, Stefan |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010291872 | ||
Datensatz im Suchindex
| _version_ | 1804129949294002176 |
|---|---|
| any_adam_object | |
| author | Pedergnana, Maurice 1964- Schneider, Martin 1936- Vogler, Stefan |
| author_GND | (DE-588)128586788 (DE-588)12382284X |
| author_facet | Pedergnana, Maurice 1964- Schneider, Martin 1936- Vogler, Stefan |
| author_role | aut aut aut |
| author_sort | Pedergnana, Maurice 1964- |
| author_variant | m p mp m s ms s v sv |
| building | Verbundindex |
| bvnumber | BV017051074 |
| classification_rvk | QK 370 |
| ctrlnum | (OCoLC)248866832 (DE-599)BVBBV017051074 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV017051074 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:13:16Z |
| institution | BVB |
| isbn | 3258066396 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010291872 |
| oclc_num | 248866832 |
| open_access_boolean | |
| owner | DE-70 DE-1102 DE-1049 DE-1051 |
| owner_facet | DE-70 DE-1102 DE-1049 DE-1051 |
| physical | 483 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Haupt |
| record_format | marc |
| series2 | Branding competence |
| spelling | Pedergnana, Maurice 1964- Verfasser (DE-588)128586788 aut Banks & Brands Maurice Pedergnana ... (Hrsg.) Bern [u.a.] Haupt 2003 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Branding competence Markenpolitik - Bank - Aufsatzsammlung Markenpolitik / Bank / Bankmarketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Bank (DE-588)4004436-1 s DE-604 Schneider, Martin 1936- Verfasser (DE-588)12382284X aut Vogler, Stefan Verfasser aut |
| spellingShingle | Pedergnana, Maurice 1964- Schneider, Martin 1936- Vogler, Stefan Banks & Brands Markenpolitik - Bank - Aufsatzsammlung Markenpolitik / Bank / Bankmarketing Markenpolitik (DE-588)4144679-3 gnd Bank (DE-588)4004436-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4004436-1 (DE-588)4143413-4 |
| title | Banks & Brands |
| title_auth | Banks & Brands |
| title_exact_search | Banks & Brands |
| title_full | Banks & Brands Maurice Pedergnana ... (Hrsg.) |
| title_fullStr | Banks & Brands Maurice Pedergnana ... (Hrsg.) |
| title_full_unstemmed | Banks & Brands Maurice Pedergnana ... (Hrsg.) |
| title_short | Banks & Brands |
| title_sort | banks brands |
| topic | Markenpolitik - Bank - Aufsatzsammlung Markenpolitik / Bank / Bankmarketing Markenpolitik (DE-588)4144679-3 gnd Bank (DE-588)4004436-1 gnd |
| topic_facet | Markenpolitik - Bank - Aufsatzsammlung Markenpolitik / Bank / Bankmarketing Markenpolitik Bank Aufsatzsammlung |
| work_keys_str_mv | AT pedergnanamaurice banksbrands AT schneidermartin banksbrands AT voglerstefan banksbrands |