Strategic affiliate marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Edward Elgar
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 176 S. Ill. |
| ISBN: | 1843763907 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
About the authors viii
PART I: THE BASICS OF INTERNET MARKETING 1
1 Internet A New Marketing Arena 5
1.1 The new economy: myth or fact? 5
1.2 A new business logic? 8
1.3 Advertising on the Internet a retrospection 12
1.4 An introduction to affiliate marketing 13
1.5 The aim of the book 16
1.6 Outline of the book 18
1.7 Key definitions 19
2 Understanding Internet Customers 21
2.1 Consumer behaviour 22
2.2 Marketing communications 27
2.3 Business customers 30
2.4 The Internet and the users 34
2.5 Chapter conclusion 38
PART II: WHAT IS AFFILIATE MARKETING? 39
3 Affiliate Marketing Networks 43
3.1 Basic principles of affiliate marketing 43
3.2 In house vs. brokered affiliate marketing 45
3.3 The affiliate marketing network 47
3.4 Participants 48
3.5 Interactions 58
3.6 Network characteristics 64
3.7 Chapter conclusion 73
4 Value Creation in Affiliate Marketing 75
4.1 Brand 76
4.2 Performance based payment 80
4.3 Technology platform 86
4.4 Information 90
4.5 Brokerage 93
V
vi Contents
4.6 Context based sales 94
4.7 End user relations 97
4.8 Network relations 102
4.9 Chapter conclusion 105
PART III: STRATEGIC CONSIDERATIONS 109
5 Affiliate Considerations 115
5.1 Affiliate considerations corporate and business level 115
5.2 Affiliate considerations operational level 118
6 Marketer Considerations 123
6.1 Marketer considerations corporate and business level 123
6.2 Marketer considerations operational level 126
6.3 Chapter conclusion 137
7 Explanation Model 140
7.1 Values, roles, and considerations 140
7.2 Affiliate marketing models 146
7.3 Effects of affiliate marketing 153
7.4 Taking affiliations one step further 154
7.5 The future of affiliate marketing 159
References 163
Index 169
|
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| language | English |
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| spelling | Goldschmidt, Simon Verfasser aut Strategic affiliate marketing Simon Goldschmidt ; Sven Junghagen ; Uri Harris Cheltenham [u.a.] Edward Elgar 2003 VIII, 176 S. Ill. txt rdacontent n rdamedia nc rdacarrier Multilevel marketing Business networks Internet marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmenskooperation (DE-588)4078604-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Internet (DE-588)4308416-3 s Electronic Commerce (DE-588)4592128-3 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s Unternehmenskooperation (DE-588)4078604-3 s DE-604 Junghagen, Sven Verfasser aut Harris, Uri Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010282445&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goldschmidt, Simon Junghagen, Sven Harris, Uri Strategic affiliate marketing Multilevel marketing Business networks Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmenskooperation (DE-588)4078604-3 gnd Marketing (DE-588)4037589-4 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4065541-6 (DE-588)4078604-3 (DE-588)4037589-4 (DE-588)4308416-3 |
| title | Strategic affiliate marketing |
| title_auth | Strategic affiliate marketing |
| title_exact_search | Strategic affiliate marketing |
| title_full | Strategic affiliate marketing Simon Goldschmidt ; Sven Junghagen ; Uri Harris |
| title_fullStr | Strategic affiliate marketing Simon Goldschmidt ; Sven Junghagen ; Uri Harris |
| title_full_unstemmed | Strategic affiliate marketing Simon Goldschmidt ; Sven Junghagen ; Uri Harris |
| title_short | Strategic affiliate marketing |
| title_sort | strategic affiliate marketing |
| topic | Multilevel marketing Business networks Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmenskooperation (DE-588)4078604-3 gnd Marketing (DE-588)4037589-4 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Multilevel marketing Business networks Internet marketing Electronic Commerce Werbung Unternehmenskooperation Marketing Internet |
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