Consumer behavior and culture: consequences for global marketing and advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
Sage Publ.
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | XIV, 345 S. Ill., graph. Darst. |
| ISBN: | 0761926682 0761926690 |
Internformat
MARC
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| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b Sage Publ. |c 2004 | |
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| 650 | 4 | |a Consommateurs - Psychologie | |
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| 650 | 7 | |a Culturele verschillen |2 gtt | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing international |2 rasuqam | |
| 650 | 7 | |a Psychologie |2 rasuqam | |
| 650 | 7 | |a Publicité |2 rasuqam | |
| 650 | 7 | |a Étude transculturelle |2 rasuqam | |
| 650 | 4 | |a Consumer behavior -- Cross-cultural studies | |
| 650 | 4 | |a Consumers -- Psychology | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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|---|---|
| adam_text |
Contents
Preface xiii
1. Global Consumers in a Global Village? 1
The Global Village 2
Globalization and Global Consumer Culture 3
Globalization 3
Global Consumer Culture 4
Converging and Diverging Consumer Behavior 5
Post Scarcity Societies and the Culture Paradigm 6
Global Communities? 8
New Media 1 o
Universalism 11
Lack of a Sense of History 13
Branding and Advertising: From Global to
Multi Local 16
Consumer Behavior Theory Across Cultures 18
Conclusion 19
2. Values and Culture 23
Values 23
The Desirable and the Desired 24
Values Are Enduring 25
Values in Marketing 25
Culture Defined 26
Comparing Cultures 27
The Ernie and the Etic 27
Measuring Values 27
Individual and Culture Level 28
Searching for Similarities or for Differences 29
National Cultures 30
Dimensions of Culture 30
Relationship of Man With Nature 32
High Context Communication Culture and
Low Context Communication Culture 33
Hofstede: Five Dimensions of National Culture 33
Power Distance (PDI) 33
Individualism/Collectivism (IDV) 34
Masculinity/Femininity (MAS) or the Gender of
Nations (Tough vs. Tender) 34
Uncertainty Avoidance (UAI) 35
Long Term Orientation (LTO) 35
Validation 36
Schwartz: Seven Value Types or Motivational Domains 37
Conservatism 37
Autonomy, Two Types: Intellectual and
Affective Autonomy 38
Hierarchy 38
Mastery 38
Egalitarian Commitment 38
Harmony 39
Comparing Models 39
Two Value Concepts: The Desirable and the Desired 39
Measuring Abstract Values Versus
Behavioral Preferences 40
Measurement at the Individual Level Versus
the Culture Level 40
Bipolar Versus Unipolar Scales 40
Application to Consumer Behavior 41
Culture Relationships 45
Cause Effect 45
Comparing Groups of Cultures 45
Comparing Groups Within Cultures 46
Conclusion 46
3. Convergence and Divergence in Consumer Behavior 51
Convergence Theory 51
Modernization 52
From Premodern to Postmodern 53
Convergence: Macro and Micro Level 54
The Macro Micro Dichotomy z.\rJil ALT 54
Convergence and Divergence at Macro Level 55
Convergence of Markets? 56
Forms of Convergence 57
Measuring Convergence Divergence 58
Convergence Divergence in Consumer Behavior 59
Stability 62
Convergence Divergence, a Pattern 65
National Wealth As an Explaining Variable 65
Composite Development Indicators 66
Over Time Culture Replaces Income As an
Explanatory Variable 67
Radios, TV Sets, and Cars 67
Information Technology 68
With Increased Wealth Cultural Values Become Manifest 69
New Manifestations of "Old" Values 72
Other Measurement Variables 73
Urbanization 73
Urbanization and Housing 75
Urbanization and Retail Structure 76
Population Density 76
Education 76
Age Distribution 77
Social Class 77
Measuring Class 79
Ethnicity 80
Climate 82
Consumer Behavior, National Wealth, and Culture 83
The Concept of the Rational Consumer 84
Engel's Law 84
Conclusion 86
4. The Consumer: Attributes 93
A Model of Cross Cultural Consumer Behavior 94
Personality 95
The Brand Personality Concept 97
The Concept of Self 98
Self Descriptions and Self Evaluations 99
Implications for Marketing, Branding, and Advertising 100
The Self Concept and Branding 101
The Self Concept and Advertising 102
Self Enhancement and Self Esteem 103
Personal Traits 104
Brand Personality Traits 107
Identity and Image 109
The Body and Identity 11 o
Corporate Identity and Brand Identity 111
Attitude 113
Attitude and Behavior 114
Attitudes Toward Food 115
Attitudes Toward Health 116
Attitudes Toward the Media 118
Attitudes Toward Consumption: Materialism 118
National Pride and Ethnocentrism 120
Attitudes Toward Country of Origin 121
Sex and Love Related Attitudes 122
Lifestyle 123
Lifestyles Across Cultures 124
Global Communities? 125
Conclusion 126
5. Social Processes 135
Motivation, Needs, and Drives 135
Freud 136
Maslow 137
McClelland: Achievement, Power, and Affiliation 137
Culture Related Consumer Needs and Motives 138
The Status Motive 139
Environmentalism 142
Purity 142
Convenience 143
Hedonism 144
Car Buying Motives 144
^Emotion 145
Universal, Basic Emotions? 147
Emotion and Language 148
Expression of Emotions 149
Recognition and Judgment of Expressions of Emotions 150
Display Rules 153
Emotion Eliciting Events 154
^Emotions in Advertising 156
* Emotional Versus Rational Advertising 157
Facial Expressions: Application to Advertising 158
Group Processes 158
In Group and Out Group 160
Conformity 162
Inner , Other , and Outer Directedness 164
Public and Private Self Consciousness 165
Public and Private Space 166
Appearance 169
Reference Groups 173
Opinion Leaders 174
Conclusion 175
6. Mental Processes 183
Cognition and Cognitive Styles 183
Learning and Socialization 184
Cognition and Affect 185
Cognitive and Affective Components of Attitudes
Toward Food 186
Cognitive Dissonance 187
Language 188
Language, Perception, and Memory 190
Language and Categorization 191
Language in Advertising and Value Studies 193
Foreign Language Speaking and Understanding 194
Perception 195
Aesthetic Experience 195
Color Perception 197
Landscapes and Music 197
Field Dependency 197
Selective Perception 198
The Creative Process 198
Attribution 200
Attribution and Marketing Research 200
Locus of Control 201
Information Processing 204
Processing Advertising 205
Processing Visual Images 206
Processing Foreign Words 208
Involvement Theory 209
Communication and Culture 210
Communication Styles 214
Verbal Styles 214
Nonverbal Styles 214
Advertising Styles 215
Direct Versus Indirect Communication in Mass
Communication and Advertising 217
Mapping Advertising Styles 218
Decision Making 221
Consumer Decision Making Styles 223
Business Decision Making 224
Conclusion 225
7. Consumer Behavior Domains 233
Product Acquisition, Usage, and Ownership 233
Food and Beverages 235
Processed Food 236
Soft Drinks 237
Mineral Water 237
Coffee and Tea 238
Alcoholic Beverages 239
Cigarettes 239
Nondurable Household Products 240
Nondurable Personal Products 242
Clothing and Footwear 242
Household Appliances 244
Consumer Electronics 244
Television 246
Radio 246
Luxury Articles 247
Watches 247
Cameras 248
Communication Technology 248
Computers and the Internet 252
Internet Applications 252
Cars 255
Leisure 256
Leisure Activities 257
The Arts Versus Sports 259
Finance 259
Insurance 261
Banking and Private Investments 261
Shopping and Buying Behavior 264
Complaining Behavior 266
Brand Loyalty 266
Diffusion of Innovations 267
Media Behavior 271
Television 272
Newspapers 273
Responses to Marketing Communications 274
Responses to Sales Promotions 275
Responses to Advertising 275
Acceptance of Advertising in General 276
Consumers' Relationships With the Media 277
Advertising Appeals 277
Executional Styles 278
Execution of Advertising 280
Conclusion 280
8. Applications to Global Marketing and Advertising 287
Product Market Development Across Countries 287
Stages of Market Development 288
Branding Strategies 293
Retailing 295
Segmenting International Markets 296
Car Buying Motives 297
' Color Cosmetics 301
Cross Cultural Values and Lifestyle Studies 303
Academic Cross Cultural Studies 304
Surveys and Experiments 305
Content Analysis 305
Western Bias 306
Research Techniques and Methods Across Cultures 307
Sample Equivalence 307
Linguistic and Conceptual Equivalence 307
Metric Equivalence 308
Cross Cultural Research Management 310
Predicting Market Success 310
The Purpose of Advertising 311
Advertising Research 312
• The Future of Global Advertising 312
Conclusion 314
Appendix A: GNP/Capita 2001 (USS) and Hofstede
Country Scores for 64 Countries 319
Appendix B: Data Sources 321
Name Index 325
Subject Index 333
About the Author 345 |
| any_adam_object | 1 |
| author | Mooij, Marieke K. de 1943- |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV017038257 |
| illustrated | Illustrated |
| indexdate | 2024-11-07T09:00:53Z |
| institution | BVB |
| isbn | 0761926682 0761926690 |
| language | English |
| lccn | 2003006597 |
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| publisher | Sage Publ. |
| record_format | marc |
| spelling | Mooij, Marieke K. de 1943- Verfasser (DE-588)129249017 aut Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij Thousand Oaks, Calif. [u.a.] Sage Publ. 2004 XIV, 345 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur rasuqam Consommateur rasuqam Consommateurs - Comportement - Études transculturelles Consommateurs - Psychologie Consumentengedrag gtt Culturele verschillen gtt Internationale marketing gtt Marketing Marketing international rasuqam Psychologie rasuqam Publicité rasuqam Étude transculturelle rasuqam Consumer behavior -- Cross-cultural studies Consumers -- Psychology Marketing (DE-588)4037589-4 gnd rswk-swf Kulturraum (DE-588)4165988-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kulturelle Identität (DE-588)4033542-2 s Internationales Marketing (DE-588)4125431-4 s DE-604 Kulturraum (DE-588)4165988-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://www.loc.gov/catdir/toc/ecip041/2003006597.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010282294&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mooij, Marieke K. de 1943- Consumer behavior and culture consequences for global marketing and advertising Comportement du consommateur rasuqam Consommateur rasuqam Consommateurs - Comportement - Études transculturelles Consommateurs - Psychologie Consumentengedrag gtt Culturele verschillen gtt Internationale marketing gtt Marketing Marketing international rasuqam Psychologie rasuqam Publicité rasuqam Étude transculturelle rasuqam Consumer behavior -- Cross-cultural studies Consumers -- Psychology Marketing (DE-588)4037589-4 gnd Kulturraum (DE-588)4165988-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Kulturelle Identität (DE-588)4033542-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4165988-0 (DE-588)4062644-1 (DE-588)4125431-4 (DE-588)4033542-2 |
| title | Consumer behavior and culture consequences for global marketing and advertising |
| title_auth | Consumer behavior and culture consequences for global marketing and advertising |
| title_exact_search | Consumer behavior and culture consequences for global marketing and advertising |
| title_full | Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij |
| title_fullStr | Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij |
| title_full_unstemmed | Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij |
| title_short | Consumer behavior and culture |
| title_sort | consumer behavior and culture consequences for global marketing and advertising |
| title_sub | consequences for global marketing and advertising |
| topic | Comportement du consommateur rasuqam Consommateur rasuqam Consommateurs - Comportement - Études transculturelles Consommateurs - Psychologie Consumentengedrag gtt Culturele verschillen gtt Internationale marketing gtt Marketing Marketing international rasuqam Psychologie rasuqam Publicité rasuqam Étude transculturelle rasuqam Consumer behavior -- Cross-cultural studies Consumers -- Psychology Marketing (DE-588)4037589-4 gnd Kulturraum (DE-588)4165988-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Kulturelle Identität (DE-588)4033542-2 gnd |
| topic_facet | Comportement du consommateur Consommateur Consommateurs - Comportement - Études transculturelles Consommateurs - Psychologie Consumentengedrag Culturele verschillen Internationale marketing Marketing Marketing international Psychologie Publicité Étude transculturelle Consumer behavior -- Cross-cultural studies Consumers -- Psychology Kulturraum Verbraucherverhalten Internationales Marketing Kulturelle Identität |
| url | http://www.loc.gov/catdir/toc/ecip041/2003006597.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010282294&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mooijmariekekde consumerbehaviorandcultureconsequencesforglobalmarketingandadvertising |