APA (7th ed.) Citation

(2002). The naked consumer today: Or an overview of why consumers really buy things, and what this means for marketing. Garant.

Chicago Style (17th ed.) Citation

The Naked Consumer Today: Or an Overview of Why Consumers Really Buy Things, and What This Means for Marketing. Antwerpen [u.a.]: Garant, 2002.

MLA (9th ed.) Citation

The Naked Consumer Today: Or an Overview of Why Consumers Really Buy Things, and What This Means for Marketing. Garant, 2002.