The naked consumer today: or an overview of why consumers really buy things, and what this means for marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Antwerpen [u.a.]
Garant
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 206 S. Ill. |
| ISBN: | 9044113585 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804129907007029248 |
|---|---|
| adam_text | Contents
0. Introduction 7
1. It all began in a zoo 21
2. The cornerstones 27
3. A brief history of motivational market research 55
4. The Censydiam model 81
5. Conscious and unconscious 109
6. The psychology of motives 113
7. Cross culturally correct marketing 127
8. The Censydiam Illogic Algorithm 147
9. Future Watch 171
10. Four case studies 183
The Authors
Contents 5
|
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| isbn | 9044113585 |
| language | English |
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| physical | 206 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Garant |
| record_format | marc |
| spelling | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing Jan Callebaut ... Antwerpen [u.a.] Garant 2002 206 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s DE-604 Callebaut, Jan 1955- Sonstige (DE-588)173461530 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010260849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4062644-1 |
| title | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing |
| title_auth | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing |
| title_exact_search | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing |
| title_full | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing Jan Callebaut ... |
| title_fullStr | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing Jan Callebaut ... |
| title_full_unstemmed | The naked consumer today or an overview of why consumers really buy things, and what this means for marketing Jan Callebaut ... |
| title_short | The naked consumer today |
| title_sort | the naked consumer today or an overview of why consumers really buy things and what this means for marketing |
| title_sub | or an overview of why consumers really buy things, and what this means for marketing |
| topic | Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marktforschung Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010260849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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