Strategic marketing planning:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 625 S. graph. Darst. |
| ISBN: | 0750622466 |
Internformat
MARC
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| 020 | |a 0750622466 |9 0-7506-2246-6 | ||
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| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Gilligan, Colin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing planning |c Colin Gilligan and Richard M. S. Wilson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2003 | |
| 300 | |a XII, 625 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wilson, R. M. S. |d 1946- |e Sonstige |0 (DE-588)14088162X |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/els031/2003045188.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/els031/2003045188.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010258085 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Gilligan, Colin |
| author_GND | (DE-588)14088162X |
| author_facet | Gilligan, Colin |
| author_role | aut |
| author_sort | Gilligan, Colin |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV016992642 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)51818697 (DE-599)BVBBV016992642 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV016992642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:12:31Z |
| institution | BVB |
| isbn | 0750622466 |
| language | English |
| lccn | 2003045188 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010258085 |
| oclc_num | 51818697 |
| open_access_boolean | |
| physical | XII, 625 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Gilligan, Colin Verfasser aut Strategic marketing planning Colin Gilligan and Richard M. S. Wilson 1. publ. Amsterdam [u.a.] Butterworth-Heinemann 2003 XII, 625 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Wilson, R. M. S. 1946- Sonstige (DE-588)14088162X oth http://www.loc.gov/catdir/description/els031/2003045188.html Publisher description http://www.loc.gov/catdir/toc/els031/2003045188.html Table of contents |
| spellingShingle | Gilligan, Colin Strategic marketing planning Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Strategic marketing planning |
| title_auth | Strategic marketing planning |
| title_exact_search | Strategic marketing planning |
| title_full | Strategic marketing planning Colin Gilligan and Richard M. S. Wilson |
| title_fullStr | Strategic marketing planning Colin Gilligan and Richard M. S. Wilson |
| title_full_unstemmed | Strategic marketing planning Colin Gilligan and Richard M. S. Wilson |
| title_short | Strategic marketing planning |
| title_sort | strategic marketing planning |
| topic | Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketing |
| url | http://www.loc.gov/catdir/description/els031/2003045188.html http://www.loc.gov/catdir/toc/els031/2003045188.html |
| work_keys_str_mv | AT gilligancolin strategicmarketingplanning AT wilsonrms strategicmarketingplanning |