Büschken, J. (2003). Performance of efficiency measurement models: A study of brand advertising efficiency in the German car industry. Katholische Univ.
Chicago-Zitierstil (17. Ausg.)Büschken, Joachim. Performance of Efficiency Measurement Models: A Study of Brand Advertising Efficiency in the German Car Industry. Eichstätt, Ingolstadt: Katholische Univ, 2003.
MLA-Zitierstil (9. Ausg.)Büschken, Joachim. Performance of Efficiency Measurement Models: A Study of Brand Advertising Efficiency in the German Car Industry. Katholische Univ, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.