Performance of efficiency measurement models: a study of brand advertising efficiency in the German car industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Eichstätt, Ingolstadt
Katholische Univ.
2003
|
| Schriftenreihe: | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt
164 |
| Beschreibung: | 15 Bl. |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:11:41Z |
| institution | BVB |
| language | English |
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| series | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| series2 | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| spelling | Büschken, Joachim 1964- Verfasser (DE-588)120601389 aut Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry Joachim Büschken Eichstätt, Ingolstadt Katholische Univ. 2003 15 Bl. txt rdacontent n rdamedia nc rdacarrier Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt 164 Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt 164 (DE-604)BV016980819 164 |
| spellingShingle | Büschken, Joachim 1964- Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| title | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry |
| title_auth | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry |
| title_exact_search | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry |
| title_full | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry Joachim Büschken |
| title_fullStr | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry Joachim Büschken |
| title_full_unstemmed | Performance of efficiency measurement models a study of brand advertising efficiency in the German car industry Joachim Büschken |
| title_short | Performance of efficiency measurement models |
| title_sort | performance of efficiency measurement models a study of brand advertising efficiency in the german car industry |
| title_sub | a study of brand advertising efficiency in the German car industry |
| volume_link | (DE-604)BV016980819 |
| work_keys_str_mv | AT buschkenjoachim performanceofefficiencymeasurementmodelsastudyofbrandadvertisingefficiencyinthegermancarindustry |