Integrated branding: becoming brand-driven through company-wide action
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2002
|
| Edition: | Rev. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references (p. [285]-287) and index |
| Physical Description: | XIV, 299 S. Ill., graph. Darst. |
| ISBN: | 0749437200 |
Staff View
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| 250 | |a Rev. ed. | ||
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:11:12Z |
| institution | BVB |
| isbn | 0749437200 |
| language | English |
| lccn | 2003265399 |
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| publishDate | 2002 |
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| spelling | Le Pla, F. Joseph Verfasser aut Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker Rev. ed. London Kogan Page 2002 XIV, 299 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [285]-287) and index Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Parker, Lynn M. Sonstige oth |
| spellingShingle | Le Pla, F. Joseph Integrated branding becoming brand-driven through company-wide action Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037278-9 |
| title | Integrated branding becoming brand-driven through company-wide action |
| title_auth | Integrated branding becoming brand-driven through company-wide action |
| title_exact_search | Integrated branding becoming brand-driven through company-wide action |
| title_full | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_fullStr | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_full_unstemmed | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_short | Integrated branding |
| title_sort | integrated branding becoming brand driven through company wide action |
| title_sub | becoming brand-driven through company-wide action |
| topic | Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Merken Branding (Marketing) Markenartikel Management |
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