Integrated branding: becoming brand-driven through company-wide action
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2002
|
| Ausgabe: | Rev. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [285]-287) and index |
| Beschreibung: | XIV, 299 S. Ill., graph. Darst. |
| ISBN: | 0749437200 |
Internformat
MARC
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| 100 | 1 | |a Le Pla, F. Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated branding |b becoming brand-driven through company-wide action |c F. Joseph LePla & Lynn M. Parker |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2002 | |
| 300 | |a XIV, 299 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [285]-287) and index | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Parker, Lynn M. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010197352 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Le Pla, F. Joseph |
| author_facet | Le Pla, F. Joseph |
| author_role | aut |
| author_sort | Le Pla, F. Joseph |
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| building | Verbundindex |
| bvnumber | BV016498809 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)49737519 (DE-599)BVBBV016498809 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV016498809 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:11:12Z |
| institution | BVB |
| isbn | 0749437200 |
| language | English |
| lccn | 2003265399 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010197352 |
| oclc_num | 49737519 |
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| owner | DE-1047 |
| owner_facet | DE-1047 |
| physical | XIV, 299 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Le Pla, F. Joseph Verfasser aut Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker Rev. ed. London Kogan Page 2002 XIV, 299 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [285]-287) and index Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Parker, Lynn M. Sonstige oth |
| spellingShingle | Le Pla, F. Joseph Integrated branding becoming brand-driven through company-wide action Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037278-9 |
| title | Integrated branding becoming brand-driven through company-wide action |
| title_auth | Integrated branding becoming brand-driven through company-wide action |
| title_exact_search | Integrated branding becoming brand-driven through company-wide action |
| title_full | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_fullStr | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_full_unstemmed | Integrated branding becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker |
| title_short | Integrated branding |
| title_sort | integrated branding becoming brand driven through company wide action |
| title_sub | becoming brand-driven through company-wide action |
| topic | Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Merken Branding (Marketing) Markenartikel Management |
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