Differentiate or die: survival in our era of killer competition
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2000
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of Contents |
| Beschreibung: | X, 230 S. |
| ISBN: | 0471357642 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV016494457 | ||
| 003 | DE-604 | ||
| 005 | 20030206 | ||
| 007 | t | ||
| 008 | 030206s2000 xxu |||| 00||| eng d | ||
| 020 | |a 0471357642 |9 0-471-35764-2 | ||
| 035 | |a (OCoLC)247801031 | ||
| 035 | |a (DE-599)BVBBV016494457 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 |a DE-11 |a DE-19 | ||
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| 082 | 0 | |a 658.8 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Trout, Jack |d 1935-2017 |e Verfasser |0 (DE-588)110757157 |4 aut | |
| 245 | 1 | 0 | |a Differentiate or die |b survival in our era of killer competition |c Jack Trout with Steve Rivkin |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 2000 | |
| 300 | |a X, 230 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Concurrence | |
| 650 | 4 | |a Marketing stratégique | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Positioning (Advertising) | |
| 650 | 4 | |a Produits de marque - Publicité | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising -- Brand name products | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Competition | |
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| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktdifferenzierung |0 (DE-588)4126360-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unique Selling Proposition |0 (DE-588)4290471-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Differenzierungsstrategie |0 (DE-588)4380081-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |D s |
| 689 | 1 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 2 | |a Produktdifferenzierung |0 (DE-588)4126360-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Unique Selling Proposition |0 (DE-588)4290471-7 |D s |
| 689 | 2 | 1 | |a Differenzierungsstrategie |0 (DE-588)4380081-6 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Rivkin, Steve |d 1947- |e Verfasser |0 (DE-588)114206961 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley032/99059991.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix03/99059991.html |3 Table of Contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010196960 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129819092320256 |
|---|---|
| any_adam_object | |
| author | Trout, Jack 1935-2017 Rivkin, Steve 1947- |
| author_GND | (DE-588)110757157 (DE-588)114206961 |
| author_facet | Trout, Jack 1935-2017 Rivkin, Steve 1947- |
| author_role | aut aut |
| author_sort | Trout, Jack 1935-2017 |
| author_variant | j t jt s r sr |
| building | Verbundindex |
| bvnumber | BV016494457 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.T727 2000 |
| callnumber-search | HF5415.T727 2000 |
| callnumber-sort | HF 45415 T727 42000 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)247801031 (DE-599)BVBBV016494457 |
| dewey-full | 658.8 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 21 |
| dewey-search | 658.8 658.8 21 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV016494457 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:11:11Z |
| institution | BVB |
| isbn | 0471357642 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010196960 |
| oclc_num | 247801031 |
| open_access_boolean | |
| owner | DE-521 DE-11 DE-19 DE-BY-UBM |
| owner_facet | DE-521 DE-11 DE-19 DE-BY-UBM |
| physical | X, 230 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Wiley |
| record_format | marc |
| spelling | Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin New York [u.a.] Wiley 2000 X, 230 S. txt rdacontent n rdamedia nc rdacarrier Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unique Selling Proposition (DE-588)4290471-7 gnd rswk-swf Differenzierungsstrategie (DE-588)4380081-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s Markenpolitik (DE-588)4144679-3 s Produktdifferenzierung (DE-588)4126360-1 s 1\p DE-604 Unique Selling Proposition (DE-588)4290471-7 s Differenzierungsstrategie (DE-588)4380081-6 s 2\p DE-604 Rivkin, Steve 1947- Verfasser (DE-588)114206961 aut http://www.loc.gov/catdir/description/wiley032/99059991.html Publisher description http://www.loc.gov/catdir/toc/onix03/99059991.html Table of Contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Trout, Jack 1935-2017 Rivkin, Steve 1947- Differentiate or die survival in our era of killer competition Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unique Selling Proposition (DE-588)4290471-7 gnd Differenzierungsstrategie (DE-588)4380081-6 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4037278-9 (DE-588)4126360-1 (DE-588)4200234-5 (DE-588)4144679-3 (DE-588)4290471-7 (DE-588)4380081-6 |
| title | Differentiate or die survival in our era of killer competition |
| title_auth | Differentiate or die survival in our era of killer competition |
| title_exact_search | Differentiate or die survival in our era of killer competition |
| title_full | Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin |
| title_fullStr | Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin |
| title_full_unstemmed | Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin |
| title_short | Differentiate or die |
| title_sort | differentiate or die survival in our era of killer competition |
| title_sub | survival in our era of killer competition |
| topic | Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unique Selling Proposition (DE-588)4290471-7 gnd Differenzierungsstrategie (DE-588)4380081-6 gnd |
| topic_facet | Concurrence Marketing stratégique Merken Positioning (Advertising) Produits de marque - Publicité Reclame Marketing Advertising -- Brand name products Brand name products Competition Marke Management Produktdifferenzierung Wettbewerbsstrategie Markenpolitik Unique Selling Proposition Differenzierungsstrategie |
| url | http://www.loc.gov/catdir/description/wiley032/99059991.html http://www.loc.gov/catdir/toc/onix03/99059991.html |
| work_keys_str_mv | AT troutjack differentiateordiesurvivalinoureraofkillercompetition AT rivkinsteve differentiateordiesurvivalinoureraofkillercompetition |