Consumer behavior: building marketing strategy
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
McGraw-Hill
2004
|
| Ausgabe: | 9 ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVI, 790 S. Ill., graph. Darst. 1 CD-Rom (12 cm) |
| ISBN: | 0072536861 0071214690 |
Internformat
MARC
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| 700 | 1 | |a Coney, Kenneth A. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| edition | 9 ed. |
| format | Book |
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| id | DE-604.BV016475394 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:56Z |
| institution | BVB |
| isbn | 0072536861 0071214690 |
| language | English |
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| physical | XXVI, 790 S. Ill., graph. Darst. 1 CD-Rom (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Consumer behavior building marketing strategy Del I. Hawkins... 9 ed. Boston, Mass. McGraw-Hill 2004 XXVI, 790 S. Ill., graph. Darst. 1 CD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s USA (DE-588)4078704-7 g 1\p DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 2\p DE-604 Hawkins, Del I. Sonstige oth Best, Roger J. Sonstige oth Coney, Kenneth A. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Consumer behavior building marketing strategy Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Consumer behavior building marketing strategy |
| title_auth | Consumer behavior building marketing strategy |
| title_exact_search | Consumer behavior building marketing strategy |
| title_full | Consumer behavior building marketing strategy Del I. Hawkins... |
| title_fullStr | Consumer behavior building marketing strategy Del I. Hawkins... |
| title_full_unstemmed | Consumer behavior building marketing strategy Del I. Hawkins... |
| title_short | Consumer behavior |
| title_sort | consumer behavior building marketing strategy |
| title_sub | building marketing strategy |
| topic | Consumentengedrag gtt Marketing gtt Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumentengedrag Marketing Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie Verbraucherverhalten Marketingstrategie USA Fallstudiensammlung |
| work_keys_str_mv | AT hawkinsdeli consumerbehaviorbuildingmarketingstrategy AT bestrogerj consumerbehaviorbuildingmarketingstrategy AT coneykennetha consumerbehaviorbuildingmarketingstrategy |