Determinants of brand advertising inefficiency: evidence from the German car market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ingolstadt
2003
|
| Schriftenreihe: | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt
163 |
| Beschreibung: | 22 Bl. |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV016466869 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:10:51Z |
| institution | BVB |
| language | English |
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| physical | 22 Bl. |
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| series | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| series2 | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| spelling | Büschken, Joachim 1964- Verfasser (DE-588)120601389 aut Determinants of brand advertising inefficiency evidence from the German car market Joachim Büschken Ingolstadt 2003 22 Bl. txt rdacontent n rdamedia nc rdacarrier Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt 163 Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt 163 (DE-604)BV016980819 163 |
| spellingShingle | Büschken, Joachim 1964- Determinants of brand advertising inefficiency evidence from the German car market Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt |
| title | Determinants of brand advertising inefficiency evidence from the German car market |
| title_auth | Determinants of brand advertising inefficiency evidence from the German car market |
| title_exact_search | Determinants of brand advertising inefficiency evidence from the German car market |
| title_full | Determinants of brand advertising inefficiency evidence from the German car market Joachim Büschken |
| title_fullStr | Determinants of brand advertising inefficiency evidence from the German car market Joachim Büschken |
| title_full_unstemmed | Determinants of brand advertising inefficiency evidence from the German car market Joachim Büschken |
| title_short | Determinants of brand advertising inefficiency |
| title_sort | determinants of brand advertising inefficiency evidence from the german car market |
| title_sub | evidence from the German car market |
| volume_link | (DE-604)BV016980819 |
| work_keys_str_mv | AT buschkenjoachim determinantsofbrandadvertisinginefficiencyevidencefromthegermancarmarket |