Werbung. Frau. Erotik:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Marburg
Tectum-Verl.
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 220 S. Ill., graph. Darst. |
| ISBN: | 3828884490 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
WERBUNG. FRAU. EROTIK.
VAN
EVELIN BASZCZYK
TECTUM VERLAG MARBURG 2003
IMAGE 2
INHALT
INHALT 5
ABKORZLJNGSVERZEICHNIS
...................................*....*.............*...................*............*....
7
EINLEITUNG
................................*........................................................*................................
9
TEIL I VERBLJNG
.......................*............*.......................................................................
11
I. VAS IST VERBUNG?
.............................................*.................................................
11
2. VERT DER VERBUNG
.........................................................................................*..
15
3. ZIEL DER VERBUNG 17
4. WERBE VI RKUNGSPROZESS 20
4.1. WERBUNG WIRKT!
....*.*....*..................................................*.*.............*...............................*...............*........
20
4.2. MODELLE DER WERBEWIRKUNG
....*.....**.............................................*.*........*......*......**.......*................**.....
27
4.3. MESSUNG DER WERBEWIRKUNG
.*.............*........*.......***....................*.....*..*........................*.............*..........
33
5. VERBEAKZEPTANZ
.................................*.........*......*.....*..*..*...*......*......................
35
6. GRENZEN DER VERBLJNG
*..................*....*.*...*...*...*...................*.....***....*.*...........
40
7. ZLJSAL LL LENFASSLJNG
...................*.......................**..............*.................................
45
TEIL II WERBEPSCIIYCIIOLOGIE 49
I. WAS IST PSYCIIOLOGIE DER WERBUNG?
.......................................*.............. 49
2. TIIEORIE, METIIODE UND MODELL IN DER WERBEPSYCIIOLOGIE 51
3. PSYCJLOLOGISCIIE GRLJNDLAGEN DER WERBLJNG 54
3.1. GRUNDLAGEN DER WAHRNEHMUNGSPSYEBOLOGIE
........*.....**......***................*............................*.**.....*.......54
3.2. GRUNDLAGEN DER LERN- UND GEDACHTNISPSYEHOLOGIE
...**.......................*.......*.......*.......*........................
63
3.3. GRONDLAGEN DER MOTIVATIONS- UND EMOTIONSPSYCBOLOGIE
.........*........................*................................. 68
5
IMAGE 3
3.4. EINSTELLUNGLIMAGE
...*...*...............*...*..*.......*.....*...*..*...*........................**.....................*.**..........*...*..........
73
3.5. GRUNDLAGEN DER SOZIALPSYCHOLOGIE
.*.*......*.....*.*.*.*....*...*...*.*.*.*.*.*.*......*....*........................*...*.............*.
80
4. ZLJSAML 1ENFASSLJNG
.............*...............................................................................
83
TEIL III GESTALTUNG DER WERBUNG 87
1. FORMALE GESTALTUNGSKRLTEIUEN
...................................................*.......... 87
2. INHALTLICHE GESTALTUNGSKRITERIEN 93
3. ZLJSAMMENFASSUNG 96
TEIL IV WERBUNG, FRALJ & EROTIK 99
I. BILD DER FRAU IN DER WERBLJNG 99
1.1. FRAUENBILD IN DER REALITLIT, FRAUENBILD IN DER WERBUNG- BLICK IN
DIE VERGANGENHEIT ..*...*.*.*.....*.*. 99
1.2. FRAUENBILD IN DER HEUTIGEN WERBUNG
..*.*.*..*.*.*...*.*.*.*..*...*.*.**.*.*.*.*.....*.*..*..*.*..*.*.*.*....*.*.......*.....*........
117
1.3. FRAUENDISKRIMINIERUNG IN DER WERBUNG
*.*.*.*.*...**.*.*.*..**...*.....*.*.*.......*.*.*.*.*.........*.*.*.*.*.*.....*.*..*.......
132 1.3.1. WAS IST FRAUENDISKRIMINIERENDE WERBUNG? .. . . 132
1.3.2. FRAUENDISKRIMINIERENDE WERBUNG UND IHRE WIRKUNG AUFFRAUEN.. . 142
2. WEIBLICHE EROTIK IN DER WERBLJNG 149
2.1. WAS IST EROTIK? WAS IST WERBEEROTIK?
*.*.*.*.*.*.*.*...**.**.*.*..*....*.*.*.*.........*..*.*.*.*.......*.*.*.*..*........*...*.**...
149
2.2. VERBREITUNG VON EROTIK IN DER WERBUNG
*.**.***.*.*.*...*.*.*.*.....*.*.*.*.**.*.....**.***...*.*.*...*.*.*.*....*.....*.*..*....*.
155
2.3. EROTISCHE WERBUNG WIRKT!
*.**.**.*.*.*.*..*...*.*.*...*..***.*.*.*.*.**.*....*.*.*.*.*.*....*.*.*.*...*.*..*.*.*.*..*.*..*..*....*.*.*.*.*.*.
162 2.3.1. EROTIK UND AKTIVIERUNG. . 162
2.3.2. EROTIK UND ERINNERUNG..... . 172
2.3.3 EROTIK UND EINSTELLUNG...... . 179
2.4. AKZEPTANZ VON EROTISCHEN BILDERN IN DER WERBUNG
..*.*.*.....*.*....*.*.*.*.......*...*.**..........*.*.*.*.*.*.........*.*.
182
3. ZLJSAMMENFASSLJNG 192
DISKLJSSION MIT ALJSBLICK 195
ANHANG
.....................................................*........................................................................
205
LITERA TLJRVERZEICHNIS:
..........................*..*.............................................................
217
6
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| genre_facet | Hochschulschrift |
| id | DE-604.BV016463107 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:47Z |
| institution | BVB |
| isbn | 3828884490 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010178315 |
| oclc_num | 76475860 |
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| owner | DE-355 DE-BY-UBR DE-N32 DE-703 DE-12 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-N32 DE-703 DE-12 DE-188 |
| physical | 220 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Tectum-Verl. |
| record_format | marc |
| spelling | Baszczyk, Evelin Verfasser aut Werbung. Frau. Erotik von Evelin Baszczyk Marburg Tectum-Verl. 2003 220 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Berlin, Humboldt-Univ., Diplomarbeit Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Frauenbild (DE-588)4125057-6 gnd rswk-swf Erotik (DE-588)4015369-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Frauenbild (DE-588)4125057-6 s Erotik (DE-588)4015369-1 s Werbepsychologie (DE-588)4140889-5 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010178315&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baszczyk, Evelin Werbung. Frau. Erotik Werbepsychologie (DE-588)4140889-5 gnd Frauenbild (DE-588)4125057-6 gnd Erotik (DE-588)4015369-1 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4125057-6 (DE-588)4015369-1 (DE-588)4113937-9 |
| title | Werbung. Frau. Erotik |
| title_auth | Werbung. Frau. Erotik |
| title_exact_search | Werbung. Frau. Erotik |
| title_full | Werbung. Frau. Erotik von Evelin Baszczyk |
| title_fullStr | Werbung. Frau. Erotik von Evelin Baszczyk |
| title_full_unstemmed | Werbung. Frau. Erotik von Evelin Baszczyk |
| title_short | Werbung. Frau. Erotik |
| title_sort | werbung frau erotik |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Frauenbild (DE-588)4125057-6 gnd Erotik (DE-588)4015369-1 gnd |
| topic_facet | Werbepsychologie Frauenbild Erotik Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010178315&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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