Strategic marketing: in the customer driven organization
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicester
J. Wiley
2003
|
| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 287 p. Ill. : 24 cm |
| ISBN: | 0470849851 |
Staff View
MARC
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| 100 | 1 | |a Bradley, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b in the customer driven organization |c Frank Bradley |
| 264 | 1 | |a Chicester |b J. Wiley |c 2003 | |
| 300 | |a XV, 287 p. |b Ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
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| author_facet | Bradley, Frank |
| author_role | aut |
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| bvnumber | BV016458478 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15.B66 2003 |
| callnumber-search | HF5415.15.B66 2003 |
| callnumber-sort | HF 45415.15 B66 42003 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)249134121 (DE-599)BVBBV016458478 |
| dewey-full | 658.821 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 658.8 |
| dewey-search | 658.8 21 658.8 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV016458478 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:43Z |
| institution | BVB |
| isbn | 0470849851 |
| language | English |
| lccn | 2003041121 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010175721 |
| oclc_num | 249134121 |
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| owner | DE-521 DE-2070s DE-188 |
| owner_facet | DE-521 DE-2070s DE-188 |
| physical | XV, 287 p. Ill. : 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | J. Wiley |
| record_format | marc |
| spelling | Bradley, Frank Verfasser aut Strategic marketing in the customer driven organization Frank Bradley Chicester J. Wiley 2003 XV, 287 p. Ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Kundenorientierung (DE-588)4316837-1 s DE-188 http://www.loc.gov/catdir/description/wiley039/2003041121.html Publisher description http://www.loc.gov/catdir/toc/wiley031/2003041121.html Table of contents |
| spellingShingle | Bradley, Frank Strategic marketing in the customer driven organization Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4316837-1 |
| title | Strategic marketing in the customer driven organization |
| title_auth | Strategic marketing in the customer driven organization |
| title_exact_search | Strategic marketing in the customer driven organization |
| title_full | Strategic marketing in the customer driven organization Frank Bradley |
| title_fullStr | Strategic marketing in the customer driven organization Frank Bradley |
| title_full_unstemmed | Strategic marketing in the customer driven organization Frank Bradley |
| title_short | Strategic marketing |
| title_sort | strategic marketing in the customer driven organization |
| title_sub | in the customer driven organization |
| topic | Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Marketing -- Management Marketing Strategisches Management Kundenorientierung |
| url | http://www.loc.gov/catdir/description/wiley039/2003041121.html http://www.loc.gov/catdir/toc/wiley031/2003041121.html |
| work_keys_str_mv | AT bradleyfrank strategicmarketinginthecustomerdrivenorganization |