Strategic marketing: in the customer driven organization
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicester
J. Wiley
2003
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 287 p. Ill. : 24 cm |
| ISBN: | 0470849851 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV016458478 | ||
| 003 | DE-604 | ||
| 005 | 20080613 | ||
| 007 | t | ||
| 008 | 030122s2003 xxka||| |||| 00||| eng d | ||
| 010 | |a 2003041121 | ||
| 020 | |a 0470849851 |c alk. paper |9 0-470-84985-1 | ||
| 035 | |a (OCoLC)249134121 | ||
| 035 | |a (DE-599)BVBBV016458478 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-521 |a DE-2070s |a DE-188 | ||
| 050 | 0 | |a HF5415.15.B66 2003 | |
| 082 | 0 | |a 658.8 21 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bradley, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b in the customer driven organization |c Frank Bradley |
| 264 | 1 | |a Chicester |b J. Wiley |c 2003 | |
| 300 | |a XV, 287 p. |b Ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing -- Management | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | 2 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 1 | |5 DE-188 | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley039/2003041121.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/wiley031/2003041121.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010175721 | ||
Datensatz im Suchindex
| _version_ | 1804129789806641152 |
|---|---|
| any_adam_object | |
| author | Bradley, Frank |
| author_facet | Bradley, Frank |
| author_role | aut |
| author_sort | Bradley, Frank |
| author_variant | f b fb |
| building | Verbundindex |
| bvnumber | BV016458478 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15.B66 2003 |
| callnumber-search | HF5415.15.B66 2003 |
| callnumber-sort | HF 45415.15 B66 42003 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)249134121 (DE-599)BVBBV016458478 |
| dewey-full | 658.821 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 658.8 |
| dewey-search | 658.8 21 658.8 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV016458478 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:43Z |
| institution | BVB |
| isbn | 0470849851 |
| language | English |
| lccn | 2003041121 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010175721 |
| oclc_num | 249134121 |
| open_access_boolean | |
| owner | DE-521 DE-2070s DE-188 |
| owner_facet | DE-521 DE-2070s DE-188 |
| physical | XV, 287 p. Ill. : 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | J. Wiley |
| record_format | marc |
| spelling | Bradley, Frank Verfasser aut Strategic marketing in the customer driven organization Frank Bradley Chicester J. Wiley 2003 XV, 287 p. Ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Kundenorientierung (DE-588)4316837-1 s DE-188 http://www.loc.gov/catdir/description/wiley039/2003041121.html Publisher description http://www.loc.gov/catdir/toc/wiley031/2003041121.html Table of contents |
| spellingShingle | Bradley, Frank Strategic marketing in the customer driven organization Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4316837-1 |
| title | Strategic marketing in the customer driven organization |
| title_auth | Strategic marketing in the customer driven organization |
| title_exact_search | Strategic marketing in the customer driven organization |
| title_full | Strategic marketing in the customer driven organization Frank Bradley |
| title_fullStr | Strategic marketing in the customer driven organization Frank Bradley |
| title_full_unstemmed | Strategic marketing in the customer driven organization Frank Bradley |
| title_short | Strategic marketing |
| title_sort | strategic marketing in the customer driven organization |
| title_sub | in the customer driven organization |
| topic | Marketing -- Management Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Marketing -- Management Marketing Strategisches Management Kundenorientierung |
| url | http://www.loc.gov/catdir/description/wiley039/2003041121.html http://www.loc.gov/catdir/toc/wiley031/2003041121.html |
| work_keys_str_mv | AT bradleyfrank strategicmarketinginthecustomerdrivenorganization |