The language of advertising: written texts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2002
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Intertext
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | X, 131 S. Ill. |
| ISBN: | 0415278031 0415278023 |
Internformat
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| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 4 | |a Anglais (Langue) - Analyse du discours | |
| 650 | 4 | |a Anglais (Langue) - Anglais écrit | |
| 650 | 7 | |a Engels |2 gtt | |
| 650 | 4 | |a Publicité - Langage | |
| 650 | 7 | |a Taalgebruik |2 gtt | |
| 650 | 7 | |a Teksten |2 gtt | |
| 650 | 4 | |a Englisch | |
| 650 | 4 | |a Sprachgebrauch | |
| 650 | 4 | |a Advertising |x Language | |
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Datensatz im Suchindex
| _version_ | 1804129788702490624 |
|---|---|
| adam_text | Acknowledgements xi
Introduction 1
Unit one: What is an advertisement? 5
Unit two: Attention seeking devices , 9
Image 10
Verbal Text 13 )
Layout 16
Unit three: Writers, readers and texts 23
Writer and Narrator 24
Narratee 26
Unit four: How does that sound? 31
Functions 35
Varieties of Speech and Writing 37
Presupposition 38
User Friendliness 39
Reality 41
Stereotyping 45
Unit five: Nautical but nice: intertextuality p) 51
Unit six: Cultural variations 59
Brand Names 60
Unit seven: Tricks of the trade 71
To Compare or not to Compare 71
Buzz and Spin 73
You ve Made it to the Top 74
Coming Off the Page 76
Unit eight: Picture me this 79
Symbols 81
Unit nine: Language on the move 87
Webpages and paper pages 92
Commercial advertising 94
Adbusting 95
What goes around, comes around 96
Commentaries on Activities 101
Index of terms 125
Further reading 129
References 131
x
|
| any_adam_object | 1 |
| author | Goddard, Angela 1954- |
| author_GND | (DE-588)136935818 |
| author_facet | Goddard, Angela 1954- |
| author_role | aut |
| author_sort | Goddard, Angela 1954- |
| author_variant | a g ag |
| building | Verbundindex |
| bvnumber | BV016454617 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PE1422 |
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| callnumber-search | PE1422 |
| callnumber-sort | PE 41422 |
| callnumber-subject | PE - English Languages |
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| ctrlnum | (OCoLC)59429973 (DE-599)BVBBV016454617 |
| dewey-full | 659.1014 401/.41 |
| dewey-hundreds | 600 - Technology (Applied sciences) 400 - Language |
| dewey-ones | 659 - Advertising and public relations 401 - Philosophy and theory |
| dewey-raw | 659.1014 401/.41 |
| dewey-search | 659.1014 401/.41 |
| dewey-sort | 3659.1014 |
| dewey-tens | 650 - Management and auxiliary services 400 - Language |
| discipline | Sprachwissenschaft Anglistik / Amerikanistik Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T19:10:42Z |
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| isbn | 0415278031 0415278023 |
| language | English |
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| physical | X, 131 S. Ill. |
| publishDate | 2002 |
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| publisher | Routledge |
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| spelling | Goddard, Angela 1954- Verfasser (DE-588)136935818 aut The language of advertising written texts Angela Goddard 2. ed. London [u.a.] Routledge 2002 X, 131 S. Ill. txt rdacontent n rdamedia nc rdacarrier Intertext Hier auch später erschienene, unveränderte Nachdrucke Advertenties gtt Anglais (Langue) - Analyse du discours Anglais (Langue) - Anglais écrit Engels gtt Publicité - Langage Taalgebruik gtt Teksten gtt Englisch Sprachgebrauch Advertising Language Textanalyse (DE-588)4194196-2 gnd rswk-swf Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s Textanalyse (DE-588)4194196-2 s DE-604 Diskursanalyse (DE-588)4194747-2 s 1\p DE-604 Erscheint auch als Online-Ausgabe 9780203173640 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010174972&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goddard, Angela 1954- The language of advertising written texts Advertenties gtt Anglais (Langue) - Analyse du discours Anglais (Langue) - Anglais écrit Engels gtt Publicité - Langage Taalgebruik gtt Teksten gtt Englisch Sprachgebrauch Advertising Language Textanalyse (DE-588)4194196-2 gnd Diskursanalyse (DE-588)4194747-2 gnd Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
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| title | The language of advertising written texts |
| title_auth | The language of advertising written texts |
| title_exact_search | The language of advertising written texts |
| title_full | The language of advertising written texts Angela Goddard |
| title_fullStr | The language of advertising written texts Angela Goddard |
| title_full_unstemmed | The language of advertising written texts Angela Goddard |
| title_short | The language of advertising |
| title_sort | the language of advertising written texts |
| title_sub | written texts |
| topic | Advertenties gtt Anglais (Langue) - Analyse du discours Anglais (Langue) - Anglais écrit Engels gtt Publicité - Langage Taalgebruik gtt Teksten gtt Englisch Sprachgebrauch Advertising Language Textanalyse (DE-588)4194196-2 gnd Diskursanalyse (DE-588)4194747-2 gnd Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Advertenties Anglais (Langue) - Analyse du discours Anglais (Langue) - Anglais écrit Engels Publicité - Langage Taalgebruik Teksten Englisch Sprachgebrauch Advertising Language Textanalyse Diskursanalyse Werbesprache Einführung |
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