The economics of e-commerce: a strategic guide to understanding and designing the online marketplace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Princeton, NJ u.a.
Princeton Univ. Press
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 218 S. graph. Darst. |
| ISBN: | 069108906X |
Internformat
MARC
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| 245 | 1 | 0 | |a The economics of e-commerce |b a strategic guide to understanding and designing the online marketplace |c Nir Vulkan |
| 246 | 1 | 3 | |a Economics of ecommerce |
| 264 | 1 | |a Princeton, NJ u.a. |b Princeton Univ. Press |c 2003 | |
| 300 | |a XIV, 218 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| adam_text | Contents
Preface X1
XV
Acknowledgments
Chapter 1 Introduction and Overview *
Part I Evaluating E commerce Applications
Chapter 2 E commerce and the Tools of Economic Analysis 11
The phenomenal growth of e commerce 11
Why use economics to analyze e commerce? 14
21
Key issues
Chapter 3 E commerce for Consumers 22
The impact of e commerce on prices and product offerings 22
Consumer research and comparison shopping:
the economics of search costs
Individually tailored products and prices: the economics of ^
personalization
Consumer e commerce in practice: the Waldo experiment 53
Key issues in consumer e commerce 57
vii
viii Contents
Chapter 4 Business to business E commerce 59
Types of B2B e commerce 59
Why trade online? 63
how firms choose the most profitable way to trade 66
b2b e commerce in practice: exostar 82
Key issues for B2B e commerce 90
Part II Designing E commerce Applications
Chapter 5 E commerce and the Principles of Economic Engineering 93
The motivation for economic engineering 94
Economic design in practice 98
Designing incentives to participate in the market 103
Encouraging the right behavior 107
Putting the design into practice 112
Lessons for designers of market mechanisms 114
Chapter 6 One to one Trading: Direct Negotiations in E commerce 115
One to one negotiations off and online 116
Designing technologies for one to one negotiations 121
The importance of context specific design for e commerce 129
The limits of protocol design for one to one negotiations 134
Negotiations: e commerce in practice 137
Key considerations for e commerce negotiations 147
Chapter 7 One to many Trading: Online Auctions 149
Types of auction 150
Why use auctions? 154
General principles of auction design 159
Designing online auctions: the problem of late bidding 165
Contents ix
Additional issues for online auction designers 171
Key considerations for online auctions 177
Chapter 8 Many to many Electronic Exchanges 179
Introduction 179
What can be traded through an exchange? 180
how do exchanges work? 183
What is liquidity and who provides it? 188
Automation 195
Case study 198
Key consideration for e commerce exchanges 205
bibliography 209
Index 213
|
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| institution | BVB |
| isbn | 069108906X |
| language | English |
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| spelling | Vulkan, Nir Verfasser aut The economics of e-commerce a strategic guide to understanding and designing the online marketplace Nir Vulkan Economics of ecommerce Princeton, NJ u.a. Princeton Univ. Press 2003 XIV, 218 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business-to-business gtt Commerce électronique E-commerce gtt Veilingen gtt Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010110220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vulkan, Nir The economics of e-commerce a strategic guide to understanding and designing the online marketplace Business-to-business gtt Commerce électronique E-commerce gtt Veilingen gtt Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | The economics of e-commerce a strategic guide to understanding and designing the online marketplace |
| title_alt | Economics of ecommerce |
| title_auth | The economics of e-commerce a strategic guide to understanding and designing the online marketplace |
| title_exact_search | The economics of e-commerce a strategic guide to understanding and designing the online marketplace |
| title_full | The economics of e-commerce a strategic guide to understanding and designing the online marketplace Nir Vulkan |
| title_fullStr | The economics of e-commerce a strategic guide to understanding and designing the online marketplace Nir Vulkan |
| title_full_unstemmed | The economics of e-commerce a strategic guide to understanding and designing the online marketplace Nir Vulkan |
| title_short | The economics of e-commerce |
| title_sort | the economics of e commerce a strategic guide to understanding and designing the online marketplace |
| title_sub | a strategic guide to understanding and designing the online marketplace |
| topic | Business-to-business gtt Commerce électronique E-commerce gtt Veilingen gtt Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Business-to-business Commerce électronique E-commerce Veilingen Electronic commerce Electronic Commerce |
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