Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2003
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVIII, 321 S. Ill., graph. Darst. |
| ISBN: | 0749438673 |
Internformat
MARC
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| 100 | 1 | |a Lindstrøm, Martin |d 1970- |e Verfasser |0 (DE-588)132204878 |4 aut | |
| 245 | 1 | 0 | |a Brandchild |b remarkable insights into the minds of today's global kids and their relationships with brands |c Martin Lindstrom with Patricia B. Seybold |
| 246 | 1 | 3 | |a Brand child |
| 264 | 1 | |a London |b Kogan Page |c 2003 | |
| 300 | |a XXVIII, 321 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Enfants consommateurs | |
| 650 | 7 | |a Jeune consommateur |2 rasuqam | |
| 650 | 7 | |a Kinderen |2 gtt | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Merknamen |2 gtt | |
| 650 | 7 | |a Produit de marque |2 rasuqam | |
| 650 | 4 | |a Produits de marque | |
| 650 | 7 | |a Préadolescent |2 rasuqam | |
| 650 | 4 | |a Publicité et enfants | |
| 650 | 7 | |a Publicité |2 rasuqam | |
| 650 | 7 | |a Recherche en marketing |2 rasuqam | |
| 650 | 4 | |a Kind | |
| 650 | 4 | |a Advertising and children | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Marketing research | |
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| 700 | 1 | |a Seybold, Patricia B. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010080112 | ||
Datensatz im Suchindex
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| author | Lindstrøm, Martin 1970- |
| author_GND | (DE-588)132204878 |
| author_facet | Lindstrøm, Martin 1970- |
| author_role | aut |
| author_sort | Lindstrøm, Martin 1970- |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV014936944 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)51059056 (DE-599)BVBBV014936944 |
| dewey-full | 658.8/34/083 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34/083 |
| dewey-search | 658.8/34/083 |
| dewey-sort | 3658.8 234 283 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014936944 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:08:43Z |
| institution | BVB |
| isbn | 0749438673 |
| language | English |
| lccn | 2002154220 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010080112 |
| oclc_num | 51059056 |
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| owner_facet | DE-1051 |
| physical | XXVIII, 321 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold Brand child London Kogan Page 2003 XXVIII, 321 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumentengedrag gtt Enfants consommateurs Jeune consommateur rasuqam Kinderen gtt Marketing - Recherche Merken gtt Merknamen gtt Produit de marque rasuqam Produits de marque Préadolescent rasuqam Publicité et enfants Publicité rasuqam Recherche en marketing rasuqam Kind Advertising and children Brand name products Child consumers Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Kind (DE-588)4030550-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Seybold, Patricia B. Sonstige oth |
| spellingShingle | Lindstrøm, Martin 1970- Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Consumentengedrag gtt Enfants consommateurs Jeune consommateur rasuqam Kinderen gtt Marketing - Recherche Merken gtt Merknamen gtt Produit de marque rasuqam Produits de marque Préadolescent rasuqam Publicité et enfants Publicité rasuqam Recherche en marketing rasuqam Kind Advertising and children Brand name products Child consumers Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd Kind (DE-588)4030550-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4030550-8 (DE-588)4037584-5 |
| title | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_alt | Brand child |
| title_auth | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_exact_search | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_full | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_fullStr | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_full_unstemmed | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_short | Brandchild |
| title_sort | brandchild remarkable insights into the minds of today s global kids and their relationships with brands |
| title_sub | remarkable insights into the minds of today's global kids and their relationships with brands |
| topic | Consumentengedrag gtt Enfants consommateurs Jeune consommateur rasuqam Kinderen gtt Marketing - Recherche Merken gtt Merknamen gtt Produit de marque rasuqam Produits de marque Préadolescent rasuqam Publicité et enfants Publicité rasuqam Recherche en marketing rasuqam Kind Advertising and children Brand name products Child consumers Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd Kind (DE-588)4030550-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Consumentengedrag Enfants consommateurs Jeune consommateur Kinderen Marketing - Recherche Merken Merknamen Produit de marque Produits de marque Préadolescent Publicité et enfants Publicité Recherche en marketing Kind Advertising and children Brand name products Child consumers Marketing research Verbraucherverhalten Markenartikel |
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