Innovation management and new product development:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson Education
2002
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 426 S. graph. Darst. |
| ISBN: | 0273655604 |
Internformat
MARC
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| 245 | 1 | 0 | |a Innovation management and new product development |c Paul Trott |
| 250 | |a 2. ed. | ||
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| 300 | |a XVII, 426 S. |b graph. Darst. | ||
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| 650 | 4 | |a Inovacijski management - Industrijske inovacije - Strateško povezovanje - Učbeniki za visoke šole | |
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Datensatz im Suchindex
| _version_ | 1804129646824914944 |
|---|---|
| adam_text | Contents
Preface to the second edition ix
Forewords xtt_xilt
Acknowledgements xiv xv
Plan of the book xv^
Part One: The Concept of Innovation Management
1 Innovation management: an introduction 3
The importance of innovation 4
The study of innovation 5
The need to view innovation in an organisational context 9
Problems of definition and vocabulary Q
Popular views of innovation 15
Models of innovation 1 6
Innovation as a management process 20
2 The context of innovation and the role of the state ufuk m. Qakmakq,
Department of Business, Istanbul Bilgi University, Turkey 31
Innovation in its wider context 32
The role of the state and national systems of innovation 33
Waves of innovation and growth in capitalism: historical overview 38
Fostering innovation in late industrialising countries 40
Attempting to achieve innovation and sustained growth in the
late industrialising Turkish economy 42
The economic history of Turkey 44
The missing link in innovation: petty entrepreneurship and rent seeking 47
Fostering innovation in the future 52
3 Managing innovation within firms 61
Theories about organisations and innovation 62
The dilemma of innovation management 65
Managing uncertainty 66
Organisational characteristics that facilitate the innovation process 70
Industrial firms are different: a classification 72
Organisational structures and innovation 73
The role of the individual in the innovation process 75
Establishing an innovative environment and propagating this
virtuous circle 76
Contents
Part Two: A Strategic Approach 4 Business strategy and organisational knowledge 87
The battle of Trafalgar 88
Strategic innovation: an overview of the strategic management literature 88
The strategic planning process 91
Uncovering innovative capability 92
The knowledge base of an organisation 94
The learning organisation 99
Combining commercial and technological strengths: a conceptual
approach to the generation of new business opportunities 104
The degree of innovativeness 105
A technology strategy provides a link between innovation strategy and
business strategy 108
5 Strategic alliances and networks 115
Defining strategic alliances 116
The fall of the go it alone strategy and the rise of the octopus strategy 117
Complementary capabilities and embedded technologies 118
Forms of strategic alliances 119
Motives for establishing an alliance 127
The process of forming a successful strategic alliance 127
Risks and limitations with strategic alliances 128
The role of trust in strategic alliances 131
The use of game theory to analyse strategic alliances 133
Game theory and the prisoner s dilemma 134
Use of alliances in implementing technology strategy 135
6 Innovation and operations management Richard Noble, university of
Portsmouth 144
Operations management 145
The nature of design and innovation in the context of operations 146
Process design and innovation 152
Innovation in the management of the operations process 153
Design of the organisation 156
Operations and e commerce 158
Part Three: New Product Development
7 Product strategy Gordon Oliver, University of Portsmouth 171
Customer satisfaction through products or services 172
Capabilities, networks and platforms 172
Strategy contexts 174
Environments 176
Differentiation and positioning 178
Brand strategy 181
. Market entry 183
Contents
Marketing research I g4
Launch and continuing improvement 190
Withdrawing products 92
8 New product development 199
Innovation management and NPD 200
Considerations when developing a NPD strategy 202
NPD as a strategy for growth 204
What is a new product? 207
Overview of NPD theories 212
Models of new product development 214
9 Market research and its influence on new product development 227
Market research and new product development 228
The purpose of new product testing 229
Testing new products 230
Techniques used in consumer testing of new products 231
When market research has too much influence 233
Discontinuous new products 236
Market research and discontinuous new products 237
Circumstances when market research may hinder the development of
discontinuous new products 238
Technology intensive products 238
Breaking with convention and winning new markets 240
When it may be correct to ignore your customers 245
Striking the balance between new technology and market research 246
The challenge for senior management 247
10 Managing the new product development team 259
New products as projects 260
The key activities that need to be managed 261
NPD across different industries 272
Organisational structures and the use of teams 273
The marketing/R D interface 278
High attrition rate of new products 278
Part Four: Managing Technology and Intellectual Property 11 Management of research and development: an introduction 291
What is research and development? 292
R D management and the industrial context 294
R D investment and company growth 297
Classifying R D 300
R D management and its link with business strategy 303
Strategic pressures on R D 305
Which business to support and how? 307
vii
ontents
12 Effective research and development management 317
Successful technology management 318
The changing nature of R D management 319
The acquisition of external technology 324
Effective R D management 328
The link with the product innovation process 333
Funding R D projects 335
Evaluating R D 337
13 The role of technology transfer in innovation 346
Background 347
Introduction to technology transfer 349
Models of technology transfer 350
Limitations and barriers to technology transfer 357
Internal organisational factors and inward technology transfer 358
Developing a receptive environment for technology transfer 359
Identifying external technology: the importance of scanning
and networking 361
Managing the inward transfer of technology 364
14 Managing intellectual property 373
Intellectual property 374
Trade secrets 376
An introduction to patents 376
Exclusions 378
The patenting of life 379
Human genetic patenting 379
The configuration of a patent 380
Patent harmonisation: first to file and first to invent 381
Some famous patent cases 381
Patents in practice 382
Expiry of a patent 383
The use of patents in innovation management 385
Do patents hinder or encourage innovation? 386
Trademarks 386
Brand names 388
Managing brands 389
Duration of registration, infringement and passing off 390
Registered designs 393
Copyright 393
Remedy against infringement 397
Appendix: Guinness patent 405
Index All
triii
|
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| isbn | 0273655604 |
| language | English |
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| spelling | Trott, Paul Verfasser aut Innovation management and new product development Paul Trott 2. ed. Harlow Pearson Education 2002 XVII, 426 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Inovacijski management - Industrijske inovacije - Strateško povezovanje - Učbeniki za visoke šole New products Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 s Produktentwicklung (DE-588)4139402-1 s 1\p DE-604 DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010067589&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Trott, Paul Innovation management and new product development Inovacijski management - Industrijske inovacije - Strateško povezovanje - Učbeniki za visoke šole New products Innovationsmanagement (DE-588)4161817-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4139402-1 |
| title | Innovation management and new product development |
| title_auth | Innovation management and new product development |
| title_exact_search | Innovation management and new product development |
| title_full | Innovation management and new product development Paul Trott |
| title_fullStr | Innovation management and new product development Paul Trott |
| title_full_unstemmed | Innovation management and new product development Paul Trott |
| title_short | Innovation management and new product development |
| title_sort | innovation management and new product development |
| topic | Inovacijski management - Industrijske inovacije - Strateško povezovanje - Učbeniki za visoke šole New products Innovationsmanagement (DE-588)4161817-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Inovacijski management - Industrijske inovacije - Strateško povezovanje - Učbeniki za visoke šole New products Innovationsmanagement Produktentwicklung |
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