Verfügbarkeit: Microeconomics

Microeconomics:

Using real-world examples and modern theories to analyse actual markets, this book offers a practical perspective on microeconomic theory and how it is used to resolve problems and analyse policy issues.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Perloff, Jeffrey M. 1950- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. [u.a.] Pearson Addison Wesley 2004
Ausgabe:	3. ed., internat. ed.
Schriftenreihe:	The Addison-Wesley series in economics
Schlagworte:	Micro-economie Microeconomics Mikroökonomie Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	Using real-world examples and modern theories to analyse actual markets, this book offers a practical perspective on microeconomic theory and how it is used to resolve problems and analyse policy issues.
Beschreibung:	XXIII, 724, A-80 S. Ill., graph. Darst. 1 Beil.
ISBN:	0321181972 032119764X

Internformat

MARC


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Datensatz im Suchindex

_version_	1804129638393315328
adam_text	C O N T E N T S PREFACE XV CHAPTER L L.I INTRODUCTION 1 MICROECONOMICS: THE ALLOCATION OF SCARCE RESOURCES 1 TRADE-OFFS 2 WHO MAKES THE DECISIONS 2 APPLICATION OREGON DECIDES WHICH MEDICAL TREATMENTS TO PROVIDE 2 PRICES DETERMINE ALLOCATIONS 3 APPLICATION TWINKIETAX 4 1.2 MODELS 4 APPLICATION INCOME THRESHOLD MODEL AND CHINA 5 SIMPLIFICATIONS BY ASSUMPTION 5 TESTING THEORIES 6 POSITIVE VERSUS NORMATIVE 7 1.3 USES OF MICROECONOMIC MODELS 8 USES OF MICROECONOMICS BY INDIVIDUALS AND GOVERNMENTS 9 APPLICATION PUTTING SATURN IN ORBIT 9 SUMMARY 12 PART ONE SUPPLY AND DEMAND CHAPTER 2 SUPPLY AND DEMAND 13 2.1 DEMAND 14 THE DEMAND CURVE 15 THE DEMAND FUNCTION 18 SUMMING DEMAND CURVES 20 APPLICATION AGGREGATING THE DEMAND FOR CLING PEACHES 20 2.2 SUPPLY 21 THE SUPPLY CURVE 21 THE SUPPLY FUNCTION 23 SUMMING SUPPLY CURVES 24 EFFECTS OF GOVERNMENT IMPORT POLICIES ON SUPPLY CURVES 24 SOLVED PROBLEM 2.1 25 2.3 MARKET EQUILIBRIUM 27 USING A GRAPH TO DETERMINE THE EQUILIBRIUM 27 USING MATH TO DETERMINE THE EQUILIBRIUM 27 FORCES THAT DRIVE THE MARKET TO EQUILIBRIUM 28 2.4 SHOCKING THE EQUILIBRIUM 30 EFFECTS OF A SHIFT IN THE DEMAND CURVE 30 EFFECTS OF A SHIFT IN THE SUPPLY CURVE 31 SOLVED PROBLEM 2.2 31 2.5 EFFECTS OF GOVERNMENT INTERVENTIONS 32 POLICIES THAT SHIFT SUPPLY CURVES 32 SOLVED PROBLEM 2.3 34 APPLICATION AMERICAN STEEL QUOTAS 35 POLICIES THAT CAUSE DEMAND TO DIFFER FROM SUPPLY 35 APPLICATION ZIMBABWE PRICE CONTROLS 38 APPLICATION MINIMUM WAGE LAW IN PUERTO RICO 40 WHY SUPPLY NEED NOT EQUAL DEMAND 40 2.6 WHEN TO USE THE SUPPLY-AND-DEMAND MODEL 41 SUMMARY 42 QUESTIONS 43 PROBLEMS 45 APPLYING THE SUPPLY- CHAPTER 3 AND-DEMANDMODEL 46 3.1 HOW SHAPES OF DEMAND AND SUPPLY CURVES MATTER 47 3.2 SENSITIVITY OF QUANTITY DEMANDED TO PRICE 48 PRICE ELASTICITY OF DEMAND 48 APPLICATION WEB FEES 50 VI CONTENTS ELASTICITY ALONG THE DEMAND CURVE OTHER DEMAND ELASTICITIES 53 50 3.3 SENSITIVITY OF QUANTITY SUPPLIED TO PRICE 55 ELASTICITY OF SUPPLY 55 ELASTICITY ALONG THE SUPPLY CURVE 56 3.4 LONG RUN VERSUS SHORT RUN 57 DEMAND ELASTICITIES OVER TIME 57 SUPPLY ELASTICITIES OVER TIME 58 3.5 EFFECTS OF A SALES TAX 58 TWO TYPES OF SALES TAXES 58 EQUILIBRIUM EFFECTS OF A SPECIFIC TAX 59 APPLICATION DISCOURAGING SMOKING 61 TAX INCIDENCE OF A SPECIFIC TAX 62 SOLVE0 PROBLEM 3.1 63 APPLICATION GASOLINE TAXES AS A REVENUE SOURCE 65 THE SAME EQUILIBRIUM NO MATTER WHO IS TAXED 65 THE SIMILAR EFFECTS OF AD VALOREM AND SPECIFIC TAXES 66 SOLVED PROBLEM 3.2 68 APPLICATION INCIDENCE OF FEDERAL AD VALOREM TAXES 69 SUMMARY 70 QUESTIONS 70 PROBLEMS 72 PART TWO CONSUMER THEORY CHAPTER 4 CONSUMER CHOICE 73 4.1 PREFERENCES 74 PROPERTIES OF CONSUMER PREFERENCES 75 PREFERENCE MAPS 76 SOLVED PROBLEM 4.1 7 9 APPLICATION INDIFFERENCE CURVES BETWEEN FOOD AND CLOTHING 83 EFFECT OF A CHANGE IN INCOME ON CONSUMPTION 90 SOLVED PROBLEM 4.2 91 4.4 CONSTRAINED CONSUMER CHOICE 92 THE CONSUMER S OPTIMAL BUNDLE 92 SOLVED PROBLEM 4.3 95 APPLICATION TAXES AND INTERNET SHOPPING 96 ^OPTIMAL BUNDLES ON CONVEX SECTIONS OF INDIFFERENCE CURVES 97 BUYING WHERE MORE IS BETTER 98 SOLVED PROBLEM 4.4 98 FOOD STAMPS 100 APPLICATION FOOD STAMP EXPERIMENTS 101 SUMMARY 103 QUESTIONS 104 PROBLEMS 105 APPLYING CONSUMER CHAPTER 5 THEORY 106 5.1 DERIVING DEMAND CURVES 107 5.2 HOW CHANGES IN INCOME SHIFT DEMAND CURVES 110 EFFECTS OF A RISE IN INCOME 110 SOLVED PROBLEM 5.1 112 CONSUMER THEORY AND INCOME ELASTICITIES APPLICATION INCOME ELASTICITIES OF DEMAND FOR CARS 117 113 5.3 5.4 4.2 UTILITY 84 UTILITY FUNCTION 84 ORDINAL PREFERENCES 84 UTILITY AND INDIFFERENCE CURVES 85 UTILITY AND MARGINAL UTILITY 85 UTILITY AND MARGINAL RATES OF SUBSTITUTION 5.5 87 4.3 BUDGET CONSTRAINT 87 SLOPE OF THE BUDGET CONSTRAINT 89 PURCHASING FRACTIONAL QUANTITIES 90 EFFECT OF A CHANGE IN PRICE ON CONSUMPTION 90 EFFECTS OF A PRICE CHANGE 118 INCOME AND SUBSTITUTION EFFECTS WITH A NORMAL GOOD 118 INCOME AND SUBSTITUTION EFFECTS WITH AN INFERIOR GOOD 120 SOLVED PROBLEM 5.2 122 APPLICATION SHIPPINGTHE GOOD STUFF AWAY 122 COST-OF-LIVING ADJUSTMENTS 123 INFLATION INDEXES 123 APPLICATION DOES INFLATION HURT? 125 EFFECTS OF INFLATION ADJUSTMENTS 126 APPLICATION FIXING THE CPI SUBSTITUTION BIAS 129 DERIVING LABOR SUPPLY CURVES 131 LABOR-LEISURE CHOICE 131 INCOME AND SUBSTITUTION EFFECTS 133 SOLVED PROBLEM 5.3 134 APPLICATION LEISURE-INCOME CHOICES OF TEXTILE WORKERS 136 SHAPE OF THE LABOR SUPPLY CURVE 137 CONTENTS VU INCOME TAX RATES AND LABOR SUPPLY 138 APPLICATION WINNING THE GOOD LIFE 140 SUMMARY 141 QUESTIONS 142 PROBLEMS 14 3 CROSS-CHAPTER ANALYSIS: CHILD-CARE SUBSIDIES 144 INNOVATIONS 175 APPLICATION NONNEUTRAL TECHNICAL CHANGE IN PIN MANUFACTURING 177 APPLICATION DELL COMPUTER S ORGANIZATIONAL INNOVATIONS 177 SUMMARY 178 QUESTIONS 179 PROBLEMS 180 PART THREE THEORY OF THE FIRM CHAPTER7 COSTS 182 CHAPTER6 FIRMS AND PRODUCTION 147 6.1 THE OWNERSHIP AND MANAGEMENT OF FIRMS 148 THE OWNERSHIP OF FIRMS 149 THE MANAGEMENT OF FIRMS 149 WHAT OWNERS WANT 150 6.2 PRODUCTION 150 PRODUCTION FUNCTIONS 151 TIME AND THE VARIABILITY OF INPUTS 151 6.3 SHORT-RUN PRODUCTION: ONE VARIABLE AND ONE FIXED INPUT 152 TOTAL PRODUCT 153 MARGINAL PRODUCT OF LABOR 153 AVERAGE PRODUCT OF LABOR 154 GRAPHING THE PRODUCT CURVES 154 LAW OF DIMINISHING MARGINAL RETURNS 157 APPLICATION MALTHUS AND MASS STARVATION 158 6.4 LONG-RUN PRODUCTION: TWO VARIABLE INPUTS 159 ISOQUANTS 160 APPLICATION A SEMICONDUCTOR INTEGRATED CIRCUIT ISOQUANT 16 3 SUBSTITUTING INPUTS 165 SOLVED PROBLEM 6.1 167 6.5 RETURNS TO SCALE 168 CONSTANT, INCREASING, AND DECREASING RETURNS TO SCALE 168 SOLVED PROBLEM 6.2 170 APPLICATION RETURNS TO SCALE IN MANUFACTURING 170 VARYING RETURNS TO SCALE 173 6.6 PRODUCTIVITY AND TECHNICAL CHANGE 174 RELATIVE PRODUCTIVITY 174 APPLICATION GERMAN VERSUS BRITISH PRODUCTIVITY 175 7.1 MEASURING COSTS 183 ECONOMIC COST 183 APPLICATION OPPORTUNITY COST OF WAITING TIME 184 CAPITAL COSTS 184 APPLICATION SWARTHMORE COLLEGE S COST OF CAPITAL 185 7.2 SHORT-RUN COSTS 186 SHORT-RUN COST MEASURES 186 APPLICATION LOWERING TRANSACTION COSTS FOR USED GOODS AT EBAY AND ABEBOOKS 188 SHORT-RUN COST CURVES 189 PRODUCTION FUNCTIONS AND THE SHAPE OF COST CURVES 191 APPLICATION SHORT-RUN COST CURVES FOR A PRINTING FIRM 194 EFFECTS OF TAXES ON COSTS 195 SOLVED PROBLEM 7.1 197 SHORT-RUN COST SUMMARY 198 7.3 LONG-RUN COST S 198 INPUT CHOICE 199 APPLICATION RICE MILLING ON LAVA 204 SOLVED PROBLEM 7.2 207 HOW LONG-RUN COST VARIES WITH OUTPUT 207 SOLVED PROBLEM 7.3 209 THE SHAPE OF LONG-RUN COST CURVES 209 APPLICATION AVERAGE COST OF CEMENT FIRMS 213 ESTIMATING COST CURVES VERSUS INTROSPECTION 213 7.4 LOWER COSTS IN THE LONG RUN 214 LONG-RUN AVERAGE COST AS THE ENVELOPE OF SHORT-RUN AVERAGE COST CURVES 214 APPLICATION LONG-RUN COST CURVES IN PRINTING AND OIL PIPELINES 216 APPLICATION CHOOSING AN INK-JET OR A LASER PRINTER 218 SHORT-RUN AND LONG-RUN EXPANSION PATHS 219 HOW LEARNING BY DOING LOWERS COSTS 220 APPLICATION LEARNING BY DOING IN COMPUTER CHIPS 220 VM CONTENTS 7.5 COST OF PRODUCING MULTIPLE GOODS 222 APPLICATION DEAD END 224 SUMMARY 224 QUESTIONS 225 PROBLEMS 226 PART FOUR PERFECT COMPETITION CHAPTER 8 COMPETITIVE FIRMS AND MARKETS 227 8.1 8.2 8.3 8.4 8.5 COMPETITION 228 PRICE TAKING 228 WHY THE FIRM S DEMAND CURVE IS HORIZONTAL 228 ^DERIVATION OF A COMPETITIVE FIRM S DEMAND CURVE 230 WHY WE STUDY PERFECT COMPETITION 231 PROFIT MAXIMIZATION 232 PROFIT 232 APPLICATION BREAKING EVEN ON CHRISTMAS TREES 233 TWO STEPS TO MAXIMIZING PROFIT 234 COMPETITION IN THE SHORT RUN 237 SHORT-RUN COMPETITIVE PROFIT MAXIMIZATION 237 SOLVED PROBLEM 8.1 240 SOLVED PROBLEM 8.2 242 SHORT-RUN FIRM SUPPLY CURVE 243 APPLICATION APPLE CRUNCH 243 SHORT-RUN MARKET SUPPLY CURVE 246 SHORT-RUN COMPETITIVE EQUILIBRIUM 247 COMPETITION IN THE LONG RUN 250 LONG-RUN COMPETITIVE PROFIT MAXIMIZATION 251 LONG-RUN FIRM SUPPLY CURVE 251 LONG-RUN MARKET SUPPLY CURVE 252 APPLICATION THREAT OF ENTRY IN SHIPPING 254 APPLICATION THE NAKED TRUTH ABOUT COSTS AND ENTRY 255 APPLICATION UPWARD-SLOPING LONG-RUN SUPPLY CURVE FOR COTTON 257 LONG-RUN COMPETITIVE EQUILIBRIUM 261 SOLVED PROBLEM 8.3 262 ZERO PROFIT FOR COMPETITIVE FIRMS IN THE LONG RUN 264 ZERO LONG-RUN PROFIT WITH FREE ENTRY 264 APPLICATION ABORTION MARKET 264 ZERO LONG-RUN PROFIT WHEN ENTRY IS LIMITED 265 THE NEED TO MAXIMIZE PROFIT 267 SUMMARY 267 QUESTIONS 268 PROBLEMS 269 APPLYING THE CHAPTER 9 COMPETITIVE MODEL 270 9.1 CONSUMER WELFARE 271 MEASURING CONSUMER WELFARE USING A DEMAND CURVE 271 APPLICATION CONSUMER SURPLUS FROM TELEVISION 274 EFFECT OF A PRICE CHANGE ON CONSUMER SURPLUS 274 APPLICATION BRUCE SPRINGSTEEN S GIFT TO HIS FANS 275 SOLVED PROBLEM 9.1 277 9.2 PRODUCER WELFARE 278 MEASURING PRODUCER SURPLUS USING A SUPPLY CURVE 279 USING PRODUCER SURPLUS 280 SOLVED PROBLEM 9.2 280 9.3 COMPETITION MAXIMIZES WELFARE 281 WHY PRODUCING LESS THAN THE COMPETITIVE OUTPUT LOWERS WELFARE 282 WHY PRODUCING MORE THAN THE COMPETITIVE OUTPUT LOWERS WELFARE 284 APPLICATION DEADWEIGHT LOSS OF CHRISTMAS PRESENTS 285 9.4 POLICIES THAT SHIFT SUPPLY CURVES 286 RESTRICTING THE NUMBER OF FIRMS 287 APPLICATION TAXICAB MEDALLIONS 289 RAISING ENTRY AND EXIT COSTS 290 9.5 POLICIES THAT CREATE A WEDGE BETWEEN SUPPLY AND DEMAND 291 WELFARE EFFECTS OF A SALES TAX 291 APPLICATION DEADWEIGHT LOSS FROM WIRELESS TAXES 293 WELFARE EFFECTS OF A SUBSIDY 294 WELFARE EFFECTS OF A PRICE FLOOR 295 SOLVED PROBLEM 9.3 297 APPLICATION INTERNATIONAL COST OF AGRICULTURAL SUBSIDIES 299 WELFARE EFFECTS OF A PRICE CEILING 299 SOLVED PROBLEM 9.4 300 CONTENTS IX 9.6 COMPARING BOTH TYPES OF POLICIES: IMPORTS 301 FREE TRADE VERSUS A BAN ON IMPORTS 302 APPLICATION JEFFERSON S TRADE EMBARGO 303 FREE TRADE VERSUS A TARIFF 304 FREE TRADE VERSUS A QUOTA 306 RENT SEEKING 306 SUMMARY 308 QUESTIONS 309 PROBLEMS 310 I CROSS-CHAPTER ANALYSIS: INCIDENCE OF GASOLINE TAXES 349 CHAPTER 10 GENERAL EQUILIBRIUM AND ECONOMIC WELFARE 311 10.1 GENERAL EQUILIBRIUM 312 FEEDBACK BETWEEN COMPETITIVE MARKETS 313 APPLICATION SIN TAXES 316 MINIMUM WAGES WITH INCOMPLETE COVERAGE 317 APPLICATION LIVING-WAGE LAWS 319 SOLVED PROBLEM 10.1 320 10.2 TRADING BETWEEN TWO PEOPLE 321 ENDOWMENTS 321 MUTUALLY BENEFICIAL TRADES 322 SOLVED PROBLEM 10,2 325 BARGAINING ABILITY 325 10.3 COMPETITIVE EXCHANGE 325 COMPETITIVE EQUILIBRIUM 326 THE EFFICIENCY OF COMPETITION 328 OBTAINING ANY EFFICIENT ALLOCATION USING COMPETITION 329 10.4 PRODUCTION AND TRADING 329 COMPARATIVE ADVANTAGE 329 SOLVED PROBLEM 10.3 332 EFFICIENT PRODUCT MIX 334 COMPETITION 334 10.5 EFFICIENCY AND EQUITY 337 ROLE OF THE GOVERNMENT 337 APPLICATION WEALTH DISTRIBUTION IN THE UNITED STATES 337 EFFICIENCY 340 EQUITY 340 APPLICATION HOW YOU VOTE MATTERS 343 EFFICIENCY VERSUS EQUITY 345 SUMMARY 346 QUESTIONS 347 PROBLEMS 348 MARKET POWER AND PART FIVE MARKET STRUCTURE CHAPTER 11 MONOPOLY 351 11.1 MONOPOLY PROFIT MAXIMIZATION 352 MARGINAL REVENUE 352 CHOOSING PRICE OR QUANTITY 356 GRAPHICAL APPROACH 357 MATHEMATICAL APPROACH 359 11.2 MARKET POWER 360 MARKET POWER AND THE SHAPE OF THE DEMAND CURVE 360 LERNER INDEX 361 APPLICATION HUMANA HOSPITALS SOURCES OF MARKET POWER 362 362 11.3 EFFECTS OF A SHIFT OF THE DEMAND CURVE 363 11.4 WELFARE EFFECTS OF MONOPOLY 364 GRAPHING THE WELFARE LOSS 364 SOLVED PROBLEM II.I 366 APPLICATION COMPETITIVE VERSUS MONOPOLY SUGAR TAX INCIDENCE 368 * WELFARE EFFECTS OF AD VALOREM VERSUS SPECIFIC TAXES 368 11.5 COST ADVANTAGES THAT CREATE MONOPOLIES 370 SOURCES OF COST ADVANTAGES 370 NATURAL MONOPOLY 370 SOLVED PROBLEM U.2 372 APPLICATION ELECTRIC POWER UTILITIES 372 11.6 GOVERNMENT ACTIONS THAT CREATE MONOPOLIES 373 BARRIERS TO ENTRY 373 APPLICATION ICELAND S GOVERNMENT CREATES GENETIC MONOPOLY 374 PATENTS 374 APPLICATION BOTOX PATENT MONOPOLY 375 11.7 GOVERNMENT ACTIONS THAT REDUCE MARKET POWER 377 REGULATING MONOPOLIES 377 SOLVED PROBLEM 11.3 379 INCREASING COMPETITION 382 DOMINANT FIRM AND COMPETITIVE FRINGE 383 CONTENTS SUMMARY 384 QUESTIONS 385 PROBLEMS 386 CHAPTER 12 PRICING 387 12.1 WHY AND HOW FIRMS PRICE DISCRIMINATE 388 WHY PRICE DISCRIMINATION PAYS 388 APPLICATION DISNEYLAND PRICING 390 WHO CAN PRICE DISCRIMINATE 391 PREVENTING RESALES 392 APPLICATION FLIGHT OF THE THUNDERBIRDS 392 NOT ALL PRICE DIFFERENCES ARE PRICE DISCRIMINATION 393 TYPES OF PRICE DISCRIMINATION 393 12.2 PERFECT PRICE DISCRIMINATION 394 HOW A FIRM PERFECTLY PRICE DISCRIMINATES 394 APPLICATION AMAZON IS WATCHING YOU 396 PERFECT PRICE DISCRIMINATION: EFFICIENT BUT HURTS CONSUMERS 396 APPLICATION BOTOX REVISITED 398 SOLVED PROBLEM 12.1 400 TRANSACTION COSTS AND PERFECT PRICE DISCRIMINATION 400 12.3 QUANTITY DISCRIMINATION 401 403 12.4 MULTIMARKET PRICE DISCRIMINATION MULTIMARKET PRICE DISCRIMINATION WITH TWO GROUPS 403 SOLVED PROBLEM 12.2 406 APPLICATION GENERICS AND BRAND-NAME LOYALTY 407 IDENTIFYING GROUPS 408 APPLICATION CONSUMERS PAY FOR LOWER PRICES 409 WELFARE EFFECTS OF MULTIMARKET PRICE DISCRIMINATION 410 12.5 TWO-PART TARIFFS 411 A TWO-PART TARIFF WITH IDENTICAL CONSUMERS A TWO-PART TARIFF WITH NONIDENTICAL CONSUMERS 413 APPLICATION WAREHOUSE STORES 414 412 12.6 TIE-IN SALES 415 REQUIREMENT TIE-IN SALES APPLICATION IBM 415 BUNDLING 416 SUMMARY 418 415 QUESTIONS 418 PROBLEMS 419 * CROSS-CHAPTER ANALYSIS: DOCKING THEIR PAY 421 OLIGOPOLY AND MONOPOLISTIC CHAPTER13 COMPETITION 423 , 13.1 MARKET STRUCTURES 424 13.2 GAME THEORY 426 A SINGLE-PERIOD, TWO-FIRM, QUANTITY-SETTING GAME 427 WHY FIRMS DO NOT COOPERATE IN A SINGLE-PERIOD GAME 428 COLLUSION IN REPEATED GAMES 429 APPLICATION OLIGOPOLY COMPETITION AMONG GOVERNMENTS 430 13.3 COOPERATIVE OLIGOPOLY MODELS 431 LAWS AGAINST CARTELS 432 APPLICATION THE ART OF PRICE FIXING 433 WHY CARTELS FORM 434 WHY CARTELS FAIL 435 MAINTAINING CARTELS 436 APPLICATION A GOVERNMENT-CREATED CARTEL 437 ENTRY AND CARTEL SUCCESS 438 APPLICATION BAI L BONDS 438 MERGERS 438 APPLICATION AIRLINE MERGERS 439 13.4 COURNOT MODEL OF NONCOOPERATIVE OLIGOPOLY 439 COURNOT MODEL OF AN AIRLINE MARKET 440 COMPARING THE COURNOT AND CARTEL MODELS 444 THE COURNOT EQUILIBRIUM AND THE NUMBER OF FIRMS 446 APPLICATION AIR TICKET PRICES AND RIVALRY 448 13.5 STACKELBERG MODEL OF NONCOOPERATIVE BEHAVIOR 450 STACKELBERG GAME TREE 450 STACKELBERG GRAPHICAL MODEL 452 WHY MOVING SEQUENTIALLY IS ESSENTIAL 454 ^STRATEGIC TRADE POLICY 454 SOLVED PROBLEM 13.1 458 APPLICATION EUROPEAN CIGARETTE TAX INCIDENCE 459 13.6 COMPARISON OF COLLUSIVE, COURNOT, STACKELBERG, AND COMPETITIVE EQUILIBRIA 459 CONTENTS XI APPLICATION DEADWEIGHT LOSSES IN THE FOOD AND TOBACCO INDUSTRIES 460 13.7 MONOPOLISTIC COMPETITION 461 MONOPOLISTICALLY COMPETITIVE EQUILIBRIUM 461 FIXED COSTS AND THE NUMBER OF FIRMS 462 SOLVED PROBLEM 13.2 464 13.8 BERTRAND PRICE-SETTING MODEL 465 BERTRAND EQUILIBRIUM WITH IDENTICAL PRODUCTS 465 BERTRAND EQUILIBRIUM WITH DIFFERENTIATED PRODUCTS 467 DIFFERENTIATING PRODUCTS 468 APPLICATION BLUE FRIES, GREEN KETCHUP 469 APPLICATION WELFARE GAIN FROM NEW CEREALS 470 SUMMARY 471 QUESTIONS 472 PROBLEMS 473 * CROSS-CHAPTER ANALYSIS: FREQUENT FLIER PROGRAMS 475 CHAPTER 14 STRATEGY 478 APPLICATION CLEANING THE AIR 479 14.1 PREVENTING ENTRY: SIMULTANEOUS DECISIONS 480 ROOM FOR TWO FIRMS 480 ROOM FOR ONLY ONE FIRM 481 SUMMARY OF THE SIMULTANEOUS-DECISION ENTRY GAME 482 SOLVED PROBLEM 14.1 482 14.2 PREVENTING ENTRY: SEQUENTIAL DECISIONS 483 TO ACT OR NOT TO ACT? 484 APPLICATION GOVERNMENT S HELPING HAND 486 COMMITMENT AND ENTRY PREVENTION 487 SOLVED PROBLEM 14.) 490 ^COMMITMENT AND FIXED COSTS 490 SOLVED PROBLEM 14.3 496 14.3 CREATING AND USING COST ADVANTAGES 497 LOWERING MARGINAL COST WHILE RAISING TOTAL COST 497 LEARNING BY DOING 498 RAISING RIVALS 1 COSTS 499 APPLICATION HITTING RIVALS WHERE IT HURTS 499 RAISING ALL FIRMS COSTS 500 ADVANTAGES AND DISADVANTAGES TO MOVING FIRST 501 PREVENTING ENTRY.- SUMMARY 502 APPLICATION EVIDENCE ON STRATEGIC ENTRY DETERRENCE 502 14.4 ADVERTISING 503 MONOPOLY ADVERTISING 504 APPLICATION DRUG COMMERCIALS 504 APPLICATION O.J. TRIAL EFFECT 507 STRATEGIC ADVERTISING 508 APPLICATION SPLENDA 508 SUMMARY 510 QUESTIONS 511 PROBLEMS 512 * CROSS-CHAPTER ANALYSIS: MAGAZINE SUBSCRIPTIONS 513 PART SIX FACTOR MARKETS FACTOR MARKETS AND CHAPTER 15 VERTICAL INTEGRATION 516 15.1 COMPETITIVE FACTOR MARKET 517 SHORT-RUN FACTOR DEMAND OF A FIRM 517 SOLVED PROBLEM 15.1 522 APPLICATION THREAD WILL 522 LONG-RUN FACTOR DEMAND 523 FACTOR MARKET DEMAND 524 COMPETITIVE FACTOR MARKET EQUILIBRIUM 527 15.2 EFFECT OF MONOPOLIES ON FACTOR MARKETS 527 MARKET STRUCTURE AND FACTOR DEMANDS 527 A MODEL OF MARKET POWER IN INPUT AND OUTPUT MARKETS 529 APPLICATION RECORD PRICES 531 APPLICATION UNION MONOPOLY POWER 532 SOLVED PROBLEM 15.2 534 APPLICATION BASEBALL SALARIES AND TICKET PRICES 535 15.3 MONOPSONY 536 MONOPSONY PROFIT MAXIMIZATION 536 APPLICATION MONOPSONY WAGE SETTING 539 WELFARE EFFECTS OF MONOPSONY 539 SOLVED PROBLEM 15.3 559 MONOPSONY PRICE DISCRIMINATION 541 APPLICATION MONOPSONY PRICE DISCRIMINATION 542 15.4 VERTICAL INTEGRATION 543 STAGES OF PRODUCTION 543 DEGREE OF VERTICAL INTEGRATION 544 PRODUCE OR BUY 544 APPLICATION AUTOMAKER BUYING SITE 545 XTT CONTENTS APPLICATION ALUMINUM 546 APPLICATION SHELF-ISH BEHAVIOR 548 SUMMARY 549 QUESTIONS 549 PROBLEMS 550 * CROSS-CHAPTER ANALYSIS: WHY THE BLACK DEATH DROVE UP WAGES 551 INTEREST RATES, INVESTMENTS, AND CHAPTER16 CAPITAL MARKETS 554 16.1 COMPARING MONEY TODAY TO MONEY IN THE FUTURE 555 INTEREST RATES 555 APPLICATION USURY 556 USING INTEREST RATES TO CONNECT THE PRESENT AND FUTURE 559 APPLICATION POWER OF COMPOUNDING 559 STREAM OF PAYMENTS 561 SOLVED PROBLEM 16.1 563 APPLICATION SAVING FOR RETIREMENT 564 INFLATION AND DISCOUNTING 565 APPLICATION WINNING THE LOTTERY 566 16.2 CHOICES OVER TIME 567 APPLICATION COMPARING TWO CONTRACTS 568 INVESTING 568 SOLVED PROBLEM 16.2 570 SOLVED PROBLEM 16.3 571 RATE OF RETURN ON BONDS 571 DURABILITY 572 APPLICATION DURABILITY OF TELEPHONE POLES 572 HUMAN CAPITAL 573 16.3 EXHAUSTIBLE RESOURCES 576 WHEN TO SELL AN EXHAUSTIBLE RESOURCE 576 PRICE OF A SCARCE EXHAUSTIBLE RESOURCE 577 APPLICATION REDWOOD TREES 580 WHY PRICE MAY BE CONSTANT OR FALL 582 16.4 CAPITAL MARKETS, INTEREST RATES, AND INVESTMENTS 584 INCREASED SAVINGS, MORE INVESTMENT 585 INCREASED GOVERNMENT DEMAND, LESS PRIVATE INVESTMENT 585 APPLICATION TAKING FROM FUTURE GENERATIONS 586 SUMMARY 586 QUESTIONS 587 PROBLEMS 587 PART SEVEN UNCERTAINTY, MISSING MARKETS, AND LIMITED INFORMATION CHAPTER17 UNCERTAINT Y 589 17.1 DEGREE OF RISK 590 PROBABILITY 590 EXPECTED VALUE 592 SOLVED PROBLEM 17.1 592 VARIANCE AND STANDARD DEVIATION 593 17.2 DECISION MAKING UNDER UNCERTAINTY 595 EXPECTED UTILITY 595 RISK AVERSION 596 SOLVED PROBLEM 17.2 598 RISK NEUTRALITY 599 RISK PREFERENCE 599 APPLICATION GAMBLING 600 17.3 AVOIDING RISK 603 JUST SAY NO 603 OBTAIN INFORMATION 604 DIVERSIFY 604 INSURE 606 SOLVED PROBLEM 17.3 607 APPLICATION FLIGHT INSURANCE 609 APPLICATION NO INSURANCE FOR TERRORISM AND NATURAL DISASTERS 610 17.4 INVESTING UNDER UNCERTAINTY 611 HOW INVESTING DEPENDS ON ATTITUDES TOWARD RISK 611 APPLICATION RISK PREMIUM 613 INVESTING WITH UNCERTAINTY AND DISCOUNTING 613 INVESTING WITH ALTERED PROBABILITIES 614 APPLICATION LOANS, DEFAULTS, AND USURY LAWS 615 SUMMARY 617 QUESTIONS 617 PROBLEMS 618 CHAPTER18 EXTERNALITIES, COMMONS, AND PUBLIC GOODS 620 18.1 EXTERNALITIES 621 APPLICATION DEATH BY SUV 622 APPLICATION MICHAEL JORDAN S POSITIVE EXTERNALITIES 622 CONTENTS XLLL 18.2 THE INEFFICIENCY OF COMPETITION WITH EXTERNALITIES 623 SUPPLY-AND-DEMAND ANALYSIS 623 SOLVED PROBLEM 18.1 628 APPLICATION TAXES ON FUELS 629 APPLICATION SOBERING DRUNK DRIVERS 630 COST-BENEFIT ANALYSIS 631 APPLICATION EMISSIONS STANDARDS FOR OZONE 633 18.3 MARKET STRUCTURE AND EXTERNALITIES 635 MONOPOLY AND EXTERNALITIES 635 MONOPOLY VERSUS COMPETITIVE WELFARE WITH EXTERNALITIES 635 SOLVED PROBLEM 18.2 637 TAXING EXTERNALITIES IN NONCOMPETITIVE MARKETS 637 18.4 ALLOCATING PROPERTY RIGHTS TO REDUCE EXTERNALITIES 638 COASE THEOREM 638 MARKETS FOR POLLUTION 641 APPLICATION POLLUTION MARKETS 642 18.5 COMMON PROPERTY 643 OVERUSE OF COMMON PROPERTY 643 APPLICATION OVERFISHING 644 SOLVING THE COMMONS PROBLEM 645 APPLICATION FOR WHOM THE BRIDGE TOLLS 645 18.6 PUBLIC GOODS 646 TYPES OF GOODS 647 MARKETS FOR PUBLIC GOODS 648 REDUCING FREE RIDING 651 APPLICATION FREE RIDING ON WATER 651 VALUING PUBLIC GOODS 652 SUMMARY 654 QUESTIONS 654 PROBLEMS 655 * CROSS-CHAPTER ANALYSIS: EMISSIONS FEES VERSUS STANDARDS UNDER UNCERTAINTY 656 APPLICATION RISKY HOBBIES 662 19.3 HOW IGNORANCE ABOUT QUALITY DRIVES OUT HIGH-QUALITY GOODS 662 LEMONS MARKET WITH FIXED QUALITY 663 SOLVED PROBLEM 19.1 666 LEMONS MARKET WITH VARIABLE QUALITY 666 LIMITING LEMONS 667 APPLICATION RECYCLING LEMONS 667 APPLICATION COLLEGE GUARANTEE 670 19.4 PRICE DISCRIMINATION DUE TO FALSE BELIEFS ABOUT QUALITY 671 APPLICATION MULTIPLE BRAND NAMES 671 19.5 MARKET POWER FROM PRICE IGNORANCE 672 TOURIST-TRAP MODEL 673 SOLVED PROBLEM 19.2 674 ADVERTISING AND PRICES 675 APPLICATION ADVERTISING LOWERS PRICES 675 19.6 PROBLEMS ARISING FROM IGNORANCE WHEN HIRING 676 INFORMATION ABOUT EMPLOYMENT RISKS CHEAP TALK 677 EDUCATION AS A SIGNAL 679 SOLVED PROBLEM 19.3 681 SCREENING IN HIRING 684 SUMMARY 68 5 QUESTIONS 686 PROBLEMS 687 676 CONTRACTS AND MORAL HAZARDS CHAPTER 19 ASYMMETRIC INFORMATION 658 19.1 PROBLEMS DUE TO ASYMMETRIC INFORMATION 659 19.2 RESPONSES TO ADVERSE SELECTION 660 CONTROLLING OPPORTUNISTIC BEHAVIOR THROUGH UNIVERSAL COVERAGE 660 EQUALIZING INFORMATION 661 CHAPTER 20 20.1 PRINCIPAL-AGENT PROBLEM 689 A MODEL 690 TYPES OF CONTRACTS 690 EFFICIENCY 691 20.2 PRODUCTION EFFICIENCY 692 EFFICIENT CONTRACT 692 FULL INFORMATION 693 SOLVED PROBLEM 20.1 698 ASYMMETRIC INFORMATION 698 APPLICATION CONTRACTS AND PRODUCTIVITY IN AGRICULTURE 699 20.3 TRADE-OFF BETWEEN EFFICIENCY IN PRODUCTION AND IN RISK BEARING 700 CONTRACTS AND EFFICIENCY 700 CHOOSING THE BEST CONTRACT 703 APPLICATION LAWYERS CONTINGENT FEES 704 XIV CONTENTS SOLVED PROBLEM 30.2 704 20.4 PAYMENTS LINKED TO PRODUCTION OR PROFIT 706 PIECE-RATE HIRE CONTRACTS 706 APPLICATION PLEASED TO BE PAID BY THE PIECE 707 CONTINGENT CONTRACT REWARDS LINKED TO A FIRM S SUCCESS 708 APPLICATION INCREASING USE OF INCENTIVES 708 20.5 MONITORING 709 BONDING 709 SOLVED PROBLEM 20.3 711 DEFERRED PAYMENTS 712 EFFICIENCY WAGES 713 AFTER-THE-FACT MONITORING 715 APPLICATION ABUSING LEASED CARS 716 APPLICATION SAVINGS AND LOANS MORAL HAZARDS 717 20.6 CHECKS ON PRINCIPALS 718 APPLICATION PERFORMANCE TERMINATION CONTRACTS 719 20.7 CONTRACT CHOICE 721 SUMMARY 722 QUESTIONS 723 PROBLEMS 724 CHAPTER APPENDIXES APPENDIX 2A: REGRESSIONS A-L APPENDIX 3A: EFFECTS OF A SPECIFIC TAX ON EQUILIBRIUM A-3 APPENDIX 4A: UTILITY AND INDIFFERENCE CURVES APPENDIX 4B: MAXIMIZING UTILITY A-6 APPENDIX 5A: THE SLUTSKY EQUATION A-8 APPENDIX 5B: LABOR-LEISURE MODEL A-9 APPENDIX 6A: PROPERTIES OF MARGINAL AND AVERAGE PRODUCT CURVES A-10 A-4 APPENDIX 6B: COBB-DOUGLAS PRODUCTION FUNCTION A-LL APPENDIX 7A: MINIMUM OF THE AVERAGE COST CURVE A-LL APPENDIX 7B: NORWEGIAN PRINTING FIRM S SHORT-RUN COST CURVES A-L 2 APPENDIX 7C: MINIMIZING COST A-13 APPENDIX 8A: THE ELASTICITY OF THE RESIDUAL DEMAND CURVE A-15 APPENDIX 8B: PROFIT MAXIMIZATION A-15 APPENDIX 9 A: DEMAND ELASTICITIES AND SURPLUS A-16 APPENDIX 11 A: RELATIONSHIP BETWEEN A LINEAR DEMAND CURVE AND ITS MARGINAL REVENUE CURVE A-L 7 APPENDIX 11B: INCIDENCE OF A SPECIFIC TAX ON A MONOPOLY A-17 APPENDIX 12A: PERFECT PRICE DISCRIMINATION A-L8 APPENDIX 12B: QUANTITY DISCRIMINATION A-L 9 APPENDIX 12C: MULTIMARKET PRICE DISCRIMINATION A-L9 APPENDIX 12D: TWO-PART TARIFFS A-20 APPENDIX 13A: COURNOT EQUILIBRIUM A-20 APPENDIX 13B: STACKELBERG EQUILIBRIUM A-23 APPENDIX 13C: BERTRAND EQUILIBRIUM A-23 APPENDIX 14A: MIXED STRATEGIES A-25 APPENDIX 14B: PROFIT-MAXIMIZING ADVERTISING AND PRODUCTION A-25 APPENDIX 15A: FACTO R DEMANDS A-26 APPENDIX 15B: MONOPSONY A-27 APPENDIX 16A: PERPETUITY A-28 APPENDIX 18A: WELFARE EFFECTS OF POLLUTION IN A COMPETITIVE MARKET A-28 APPENDIX 20A: NONSHIRKING CONDITION A-30 ANSWERS TO SELECTED PROBLEMS A-31 ANSWERS TO QUESTIONS FOR CROSS-CHAPTER ANALYSIS A-40 DEFINITIONS A-42 REFERENCES A-48 SOURCES FOR APPLICATIONS A-55 CREDITS A-63 INDEX A-64
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spelling	Perloff, Jeffrey M. 1950- Verfasser (DE-588)131407481 aut Microeconomics Jeffrey M. Perloff 3. ed., internat. ed. Boston, Mass. [u.a.] Pearson Addison Wesley 2004 XXIII, 724, A-80 S. Ill., graph. Darst. 1 Beil. txt rdacontent n rdamedia nc rdacarrier The Addison-Wesley series in economics Using real-world examples and modern theories to analyse actual markets, this book offers a practical perspective on microeconomic theory and how it is used to resolve problems and analyse policy issues. Micro-economie gtt Microeconomics Mikroökonomie (DE-588)4039225-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Mikroökonomie (DE-588)4039225-9 s b DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010061526&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Perloff, Jeffrey M. 1950- Microeconomics Micro-economie gtt Microeconomics Mikroökonomie (DE-588)4039225-9 gnd
subject_GND	(DE-588)4039225-9 (DE-588)4123623-3
title	Microeconomics
title_auth	Microeconomics
title_exact_search	Microeconomics
title_full	Microeconomics Jeffrey M. Perloff
title_fullStr	Microeconomics Jeffrey M. Perloff
title_full_unstemmed	Microeconomics Jeffrey M. Perloff
title_short	Microeconomics
title_sort	microeconomics
topic	Micro-economie gtt Microeconomics Mikroökonomie (DE-588)4039225-9 gnd
topic_facet	Micro-economie Microeconomics Mikroökonomie Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010061526&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT perloffjeffreym microeconomics

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