Electronic media management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Focal Pr.
1991
|
| Ausgabe: | 2. ed. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 403 S. graph. Darst., Ill. |
| ISBN: | 0240800508 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 049 | |a DE-M472 | ||
| 100 | 1 | |a Pringle, Peter K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Electronic media management |c Peter K. Pringle ; Michael F. Starr ; William E. McCavitt |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston u.a. |b Focal Pr. |c 1991 | |
| 300 | |a XI, 403 S. |b graph. Darst., Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Starr, Michael F. |e Verfasser |4 aut | |
| 700 | 1 | |a MacCavitt, William E. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010060253&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010060253 | ||
Datensatz im Suchindex
| _version_ | 1804129636586618880 |
|---|---|
| adam_text | IPreface xiii
Acknowledgments xv
BROADCAST STATION MANAGEMENT 1
Management Defined 2
Evolution of Management Thought 3
The Classical School 3
The Behavioral School 6
Management Science 10
Modern Management Thought 10
Management Levels 12
Management Functions 12
Planning 12
Organizing 13
Influencing or Directing 15
Controlling 19
Management Roles 20
Interpersonal Roles 20
Informational Roles 20
Decisional Roles 21
Management Skills 21
Influences on Management 22
The Licensee 23
The Competition 23
The Government 23
VI ELECTRONIC MEDIA MANAGEMENT
The Labor Force 24
Labor Unions 24
The Public 25
Advertisers 25
Economic Activity 25
The Broadcast Industry 25
Social Factors 25
Technology 25
Summary 26
Case Study 26
Exercises 27
2 Notes 27
Additional Readings 28
FINANCIAL MANAGEMENT 29
The Accounting Function 30
Planning Financial Records 31
Cost Controls 49
Monitoring Financial Progress 54
Summary 54
Case Study 56
Exercises 56
^^^ Notes 57
4^^ft Additional Readings 57
^^ PERSONNEL MANAGEMENT 59
The Functions of Personnel Management 60
Staffing 60
Orientation, Training, and Development 71
Compensation 73
Safety and Health 75
Employee Relations 76
Personnel Management and Trade Unions 77
The Union Contract 79
Union Negotiations 80
Reasons for Joining a Union 82
Working with Unions 83
CONTENTS VÜ
Personnel Management and the Law 84
Equal Employment Opportunity 84
Sexual Harassment 92
Summary 93
Case Studies 94
Exercises 94
4 Notes 95
Additional Readings 95
BROADCAST PROGRAMMING 97
The Audience 98
Radio and Television Programs 99
The Program Department 101
Functions 101
Organization 101
The Program Manager 104
Responsibilities 104
Qualities 105
Influences 107
Radio Station Programming 108
Formats 108
Program Sources 112
Strategies 117
Television Station Programming 123
Program Sources 124
Programming Factors 127
Scheduling Strategies 129
Programming the Network Affiliate 131
Network Affiliate Relations 132
Network Programming 133
Scheduling 133
Programming the Independent Station 138
Programming and the Station Representative 140
Programming and the Community 141
Summary 144
Case Studies 145
Exercises 146
Notes 147
Additional Readings 148
5 _
The Sales Department 150
Functions 150
Organization 151
The General Sales Manager 152
Responsibilities 152
Qualities 154
Time Sales 155
The Rate Card 155
Sales Policies 159
Local Sales: The Account Executive 162
National and Regional Sales: The Station Rep 178
Research and Sales 180
Audience Measurement Terminology 183
Summary 186
Case Studies 187
Exercises 189
Notes 189
6Additional Readings 190
BROADCAST PROMOTION 191
The Promotion Director 192
Responsibilities 192
Qualities 193
The Promotion Plan 194
Audience Promotion 194
Promotion Methods 197
Sales Promotion 212
Promotion Methods 213
Summary 217
Case Studies 218
Exercises 219
Notes 219
Additional Readings 220
ix
M BROADCAST REGULATIONS 221
Background 222
The Role of Broadcast Regulations 223
The FCC, the Broadcaster, and the Public Interest 223
Other Regulatory Agencies 224
Application and Reporting Requirements 226
Ownership Policies 227
Programming Policies 229
Political Broadcasts 229
Fairness Doctrine 230
Children s Programming 231
Prime Time Access Rule (PTAR) 231
Obscenity, Indecency, and Profanity 232
Other Regulations 232
Announcements 233
Commercial Policies 234
Other Policies 236
Public Inspection File 236
Operating Requirements 237
Dealing with Complaints 237
Summary 238
Case Study 239
Exercises 239
8 Notes 240
Additional Readings 240
MANAGING THE CABLE TELEVISION SYSTEM 243
Growth of Cable Television 244
The Franchising Process 246
Franchise Renewal 247
Organization 249
Programming 252
Economics 255
Revenues 256
Expenses 259
Promotion 259
Regulation 261
Summary 262
Case Study 263
Exercises 264
9 Notes 264
Additional Readings 265
PUBLIC BROADCAST STATION MANAGEMENT 267
The Structure of Public Broadcasting 268
Television 269
Organization and Personnel 269
Management Tasks 270
Radio 287
Organization and Personnel 287
Management Tasks 287
Summary 301
Case Studies 302
Exercises 303
¦¦ ^^k Notes 303
^H ^M ^B Additional Readings 304
¦ J ENTRY INTO THE ELECTRONIC MEDIA BUSINESS 307
Employment 308
Ownership 312
Purchase of an Existing Facility 312
Construction of a New Facility 326
Summary 33]
Case Studies 332
Exercises 332
n Notes 333
Additional Readings 334
ELECTRONIC MEDIA MANAGEMENT AND THE FUTURE 335
Social Forces 337
Technological Forces 34Q
CONTENTS X
Economic Forces 343
The TV Networks 344
Affiliated TV Stations 346
Independent TV Stations 347
Cable TV Systems 348
Radio Stations 350
Noncommercial Stations 351
Public Policy Forces 352
Summary 355
Case Study 356
Exercises 357
Notes 357
APPENDIX A: TELEVISION LICENSE AGREEMENT 359
APPENDIX B: NATIONAL CABLE TELEVISION
ASSOCIATION RECOMMENDED CABLE INDUSTRY
CUSTOMER AND SERVICE STANDARDS 367
GLOSSARY 371
BIBLIOGRAPHY 379
INDEX 391
|
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| id | DE-604.BV014874908 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:08:17Z |
| institution | BVB |
| isbn | 0240800508 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010060253 |
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| owner | DE-M472 |
| owner_facet | DE-M472 |
| physical | XI, 403 S. graph. Darst., Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Focal Pr. |
| record_format | marc |
| spelling | Pringle, Peter K. Verfasser aut Electronic media management Peter K. Pringle ; Michael F. Starr ; William E. McCavitt 2. ed. Boston u.a. Focal Pr. 1991 XI, 403 S. graph. Darst., Ill. txt rdacontent n rdamedia nc rdacarrier Starr, Michael F. Verfasser aut MacCavitt, William E. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010060253&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pringle, Peter K. Starr, Michael F. MacCavitt, William E. Electronic media management |
| title | Electronic media management |
| title_auth | Electronic media management |
| title_exact_search | Electronic media management |
| title_full | Electronic media management Peter K. Pringle ; Michael F. Starr ; William E. McCavitt |
| title_fullStr | Electronic media management Peter K. Pringle ; Michael F. Starr ; William E. McCavitt |
| title_full_unstemmed | Electronic media management Peter K. Pringle ; Michael F. Starr ; William E. McCavitt |
| title_short | Electronic media management |
| title_sort | electronic media management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010060253&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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