Business:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2002
|
Ausgabe: | 6. ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | getr. Zählung Ill., graph. Darst. 1 CD-Rom (12 cm) |
ISBN: | 0130904635 |
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Datensatz im Suchindex
_version_ | 1804129631321718784 |
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adam_text | Overview
Understanding the Contemporary Business Environment 2
1. Understanding the U.S. Business System 2
2. Conducting Business in the United States 32
3. Understanding the Global Context of Business 64
4. Conducting Business Ethically and Responsibly 92
The Business of Managing 122
5. Managing the Business Enterprise 122
6. Organizing the Business Enterprise 148
7. Understanding Entrepreneurship and the Small Business 174
Understanding People in Organizations 206
8. Managing Human Resources 206
9. Understanding Employee Motivation and Leadership 238
10. Understanding Labor and Management Relations 268
Understanding Principles of Marketing 294
11. Understanding Marketing Processes and Consumer Behavior 294
12. Developing and Pricing Products 324
13. Promoting Products 350
14. Distributing Products 378
Managing Operations and Information 408
15. Producing Goods and Services 408
16. Managing for Quality and Productivity 438
17. Managing Information Systems and Communication Technology 468
18. Understanding Principles of Accounting 500
Understanding Financial Issues 530
19. Understanding Money and Banking 530
20. Understanding Securities and Investments 556
21. Understanding Financial and Risk Management 586
Appendix 1 Understanding the Legal Context of Business AP 1
Understanding the Contemporary Business
Environment 2
CHAPTER 1 — Understanding the U.S. Business
System 2
What s Hot on the Cyberspace Hit List 2
The Concept of Business and the
Concept of Profit 5
Economic Systems Around the World 5
Factors of Production 6
Types of Economic Systems 6
I tie (* ! • ol an e Businevk Sowing the Seeds of*
Coadldea 7
It s a Wired World • Ekawntc BJB m the Auto
Industry W
The U.S. Economic System 11
Markets, Demand, and Supply 11
Private Enterprise 12
Degrees of Competition 14
Evaluating Economic Systems 17
Economic Goals 17
Assessing Economic Performance 19
Managing the U.S. Economy 22
The Global Economy in the Twenty First
Century 23
Three Major Forces 23
Projected Trends and Patterns 24
Sounding Out the Musk Industry Oligopoly 26
Summary ol Learning Objectives 27
Question* and Exercises 28
Exploring the Web Knowing the Difference
Brtwwn Right and Left 28
Building Your Business Skills Analyzing the Pntc
of Doing e Business 29
Crafting Your Business Plan Making Scents of
Competition 29
Video Exercise factors to Consider Lands
End 31
CHAPTER2 — Conducting Business in the
United States 32
Twin Pacts 32
A Short History of Business in the
United States 34
The Factory System and the Industrial
Revolution 34
Laissez Faire and the Entrepreneurial
Era 34
The Production Era 35
The Marketing Era 36
The Global Era 36
The Internet Era 37
Types of Business Organizations 38
Sole Proprietorships 38
Partnerships 39
Cooperatives 42
Corporations 43
Life Cycle of an e Business Getting Off the
Ground M Garden.com 48
Managing a Corporation 50
Corporate Governance 50
Ift a Wired World • PtoiitH No Object Si
Special Issues in Corporate Ownership 55
Joint Ventures and Strategic Alliances 55
Employee Stock Ownership Programs 55
Institutional Ownership 56
Mergers, Acquisitions, Divestitures, and
SpinOffs 56
Alliance by Location 58
Summary of Learning Objectives 59
Questions and Exercises 59
Exploring the Web Striking It Rich or Striking
Out? 60
Building Your Business Skills The Up* and
Downs of Widget Ownership 60
Crafting Your Business Plan Demonstrating Good
Business Form 61
Video Exercise Doing Business Privately: Amy s Ice
Creams 62
Mastering Business Essentials 63
vii
CHAPTER 3 — Understanding the Global Context
of Business 64
The New ETO (European Theater of
Operations) 64
The Rise of International Business 66
The Contemporary Global Economy 66
The Major World Marketplaces 66
Forms of Competitive Advantage 71
It s a Wired World • Nokia Puts the Finishing
Touches on a Telecommunications Giant 73
Import Export Balances 74
Exchange Rates 75
International Business Management 77
Going International 77
Levels of Involvement 79
International Organizational Structures 80
Barriers to International Trade 82
Social and Cultural Differences 82
Economic Differences 82
Life Cycle of an e Business Setting Out Roots
Across Borders 83
Legal and Political Differences 83
It s a Smallworld.com After AH 86
Summary of Learning Objectives 87
Questions and Exercises 87
Exploring the Web Tapping into the CIA 88
Building Your Business Skills I Intend to Be a
Global Company 88
Crafting Your Business Plan Considering the
World 89
Video Exercise Entering the Global Marketplace:
Lands End and Yahoo! 90
CHAPTER 4 — Conducting Business Ethically and
Responsibly 92
A Tale of Two Companies 92
Ethics in the Workplace 95
Assessing Ethical Behavior 95
Company Practices and Business Ethics 98
It s a Wired World • When It Comes to Privacy, It s
a Small World After All 98
Social Responsibility 101
The Stakeholder Model of Responsibility 101
The Evolution of Social Responsibility 102
Contemporary Social Consciousness 103
Areas of Social Responsibility 103
Responsibility Toward the Environment 103
Life Cycle of an e Business Putting Down Good
RootsatGarden.com 105
Responsibility Toward Customers 107
Responsibility Toward Employees 109
Responsibility Toward Investors 111
Implementing Social Responsibility
Programs 111
Approaches to Social Responsibility 112
Managing Social Responsibility
Programs 114
Social Responsibility and the Small
Business 115
Some Ethical Rants and Raves 115
Summary of Learning Objectives 116
Questions and Exercises 117
Exploring the Web Setting Sites on Ethics 118
Building Your Business Skills To Lie or Not to Lie:
That Is the Question 118
Crafting Your Business Plan Going in the Ethical
Direction 119
Video Exercise Catering to Serious Users:
Patagonia 120
Mastering Business Essentials 121
The Business of Managing 122
CHAPTER 5 — Managing the Business
Enterprise 122
Grounds for the Defense 122
Setting Goals and Formulating Strategy 125
Setting Business Goals 125
Formulating Strategy 127
Contingency Planning and Crisis
Management 130
Life Cycle of an e Business Preparing for Plan B
atGarden.com 131
The Management Process 132
Planning 132
Organizing 132
Directing 133
Controlling 133
Types of Managers 134
Levels of Management 135
Areas of Management 135
Basic Management Skills 137
Technical Skills 137
Human Relations Skills 137
Conceptual Skills 137
Decision Making Skills 137
It s a Wired World • How to Spot the e CEO 138
Time Management Skills 139
Management Skills for the Twenty First
Century 139
Management and the Corporate
Culture 140
Communicating the Culture and Managing
Change 141
Down East Showdown 142
Summary of Learning Objectives 143
Questions and Exercises 144
Exploring the Web There s Coffee, and Then
There s Coffee 144
Building Your Business Skills Skillful Talking
145
Crafting Your Business Plan Furnishing Yourself
with Management Skills 146
Video Exercise The Management Picture: Quick
Takes Video (I) 147
Mastering Business Essentials 147
CHAPTER 6 — Organizing the Business
Enterprise 148
Forging e Connections 148
What Is Organizational Structure? 151
Determinants of Organization 151
It s a Wired World • Hot Wiring Ford 152
Chain of Command 152
The Building Blocks of Organizational
Structure 153
Specialization 153
Departmentalization 154
Establishing the Decision Making
Hierarchy 155
Assigning Tasks: Responsibility and
Authority 156
Performing Tasks: Delegation and
Accountability 157
Distributing Authority: Centralization and
Decentralization 157
Three Forms of Authority 160
Basic Forms of Organizational Structure 161
Functional Organization 161
Life Cycle of an e Business Structuring
Garden.com 162
Divisional Organization 162
Matrix Organization 163
International Organization 164
Organizational Design for the Twenty First
Century 165
Informal Organization 167
Formal Versus Informal Organizational
Systems 168
Intrapreneuring 168
Building on Cybersites 169
Summary of Learning Objectives 170
Questions and Exercises 170
Exploring the Web How to Organize a Magic
Kingdom 171
Building Your Business Skills Getting with the
Program 171
Crafting Your Business Plan Doctoring the
Organization 172
Video Exercise The Management Picture: Quick
Takes Video (II) 173
CHAPTER 7 — Understanding Entrepreneurship
and the Small Business 174
Please Turn to Chapter 11 174
What Is a Small Business? 176
The Importance of Small Business in the
U.S. Economy 176
Popular Forms of Small Business
Enterprise 179
Entrepreneurship 183
The Distinction Between Entrepreneurship
and Small Business 183
Entrepreneurial Characteristics 184
Success and Failure in Small Business 185
Trends in Small Business Start Ups 185
Reasons for Failure 189
Reasons for Success 190
Starting and Operating the Small
Business 191
Life Cycle of an e Business Sprouting the
Entrepreneurial Spirit at Garden.com 192
Starting the Small Business 192
Financing the Small Business 194
Sources of Management Advice 196
It s a Wired World • A Wealth of Investors for Picky
Start Ups 197
Franchising 199
Advantages and Disadvantages of
Franchising 199
The Next Installment 200
Summary of Learning Objectives 201
Questions and Exercises 202
Exploring the Web Taking a Field Trip to the
SBA 202
Building Your Business Skills Working the
Internet 203
Crafting Your Business Plan Fitting in to the
Entrepreneurial Mold 203
Video Exercise Toying with the Internet: Computer
Friendly Stuff 205
Understanding People in Organizations 206
CHAPTER 8 — Managing Human Resources 206
And All the M Ms You Can Eat... 206
The Foundations of Human Resource
Management 209
The Strategic Importance ofHRM 209
Human Resource Planning 209
Staffing the Organization 211
Selecting Human Resources 212
It s a Wired World • Companies Put Web to Work
as Recruiter 213
Developing Human Resources 214
New Employee Orientation 214
Training and Development Techniques and
Methods 214
Evaluating Employee Performance 216
The Performance Appraisal Process 216
Methods for Appraising Performance 217
Providing Compensation and Benefits 218
Determining Basic Compensation 218
Performance Based Compensation 219
Indirect Compensation and Benefits 221
Life Cycle of an e Business Massage Breaks and
Pet Accommodations 222
The Legal Context of HR Management 224
Equal Employment Opportunity 224
Legal Issues in Compensation 226
Contemporary Legal Issues in HR
Management 227
New Challenges in the Changing Workplace 228
Managing Workforce Diversity 228
Managing Knowledge Workers 229
Contingent and Temporary Workers 230
How Paternal Is Too Paternal? 232
Summary of Learning Objectives 233
Questions and Exercises 234
Exploring the Web Keeping the Internet on
Retainer 234
Building Your Business Skills Getting Online for
a Job 234
Crafting Your Business Plan Maintaining Healthy
Human Resources 236
Video Exercise Channeling Human Resources:
Showtime 237
Mastering Business Essentials 237
CHAPTER 9 — Understanding Employee
Motivation and Leadership 238
A New Deal in the Workplace 238
Psychological Contracts in Organizations 240
The Importance of Satisfaction and Morale 241
Life Cycle of an e Business Cultivating Morale
and Motivation at Garden.com 241
Recent Trends in Managing Satisfaction and
Morale 243
Motivation in the Workplace 244
Classical Theory 245
Behavior Theory: The Hawthorne
Studies 245
Contemporary Motivational Theories 245
It s a Wired World • The Future of Compensation?
249
Strategies for Enhancing Job Satisfaction and
Morale 250
Reinforcement/Behavior Modification
Theory 250
Management by Objectives 251
Participative Management and
Empowerment 252
Job Enrichment and job Redesign 253
Modified Work Schedules 254
Managerial Styles and Leadership 258
Managerial Styles 259
The Contingency Approach to
Leadership 260
Motivation and Leadership in the Twenty
First Century 260
What Did You Expect? 261
Summary of Learning Objectives 262
Questions and Exercises 263
Exploring the Web A Satisfaction Survey 264
Building Your Business Skills Too Much of a
Good Thing 264
Crafting Your Business Plan Making Reservations
and Other Plans 265
Video Exercise Setting the Gold Standard:
Ritz Carlton 266
Mastering Business Essentials 267
CHAPTER 10 — Understanding Labor and
Management Relations 268
Labor Rolls the Dice in Las Vegas 268
Why Do Workers Unionize? 270
The Evolution of Unionism in the United
States 270
Early Unions 270
The Emergence of the Major Unions 272
Unionism Today 273
Trends in Union Membership 273
Life Cycle of an e Business The Common
Grounds of Labor Relations 275
Trends in Union Management
Relations 275
Trends in Bargaining Perspectives 276
The Future of Unions 276
Contemporary Union Structure 277
Laws Governing Labor Management
Relations 279
The Major Labor Laws 279
How Unions Are Organized and Certified 281
It s a Wired World • The Web as a Bargaining
Tool 283
Collective Bargaining 283
Reaching Agreement on Contract Terms 283
Contract Issues 284
When Bargaining Fails 285
Administering a Labor Agreement 287
Membership Is Job #1 288
Summary of Learning Objectives 289
Questions and Exercises 290
Exploring the Web Work Sites 290
Building Your Business Skills A Little Collective
Brainstorming 291
Crafting Your Business Plan Taking the Occasion
to Deal with Labor 292
Video Exercise Working Out a Package: UPS and
the Teamsters 293
Understanding Principles of Marketing 294 j
CHAPTER 11 — Understanding Marketing
Processes and Consumer
Behavior 294
Baggy Brands and Deep Pockets 294
What Is Marketing? 296
Marketing: Goods, Services, and
Ideas 296
The Marketing Environment 297
Planning and Executing Marketing
Strategy 299
The Marketing Mix 300
Target Marketing and Market
Segmentation 302
Identifying Market Segments 303
It s a Wired World • Better Health Through
Cyberspace Demographics 305
Marketing Research 306
The Research Process 306
Research Methods 307
Understanding Consumer Behavior 309
Influences on Consumer Behavior 309
The Consumer Buying Process 309
Life Cycle of an e Business Narrowcasting to
the Enthusiast 311
Organizational Marketing and Buying
Behavior 312
Organizational Markets 312
Organizational Buying Behavior 313
Differences in Decision Making 314
The International Marketing Mix 315
Small Business and the Marketing Mix 316
Between the Barbie Doll and the Driver s
License 318
Summary of Learning Objectives 319
Questions and Exercises 320
Exploring the Web Dealing in Segments and
Variables (I) 320
Building Your Business Skills Dealing in
Segments and Variables (II) 321
Crafting Your Business Plan Picking and
Packaging the Right Products 321
Video Exercise Niche Noshing: Terra Chips 322
Mastering Business Essentials 323
CHAPTER 12 — Developing and Pricing
Products 324
Everybody Has a Price 324
What Is a Product? 326
Features and Benefits 326
Classifying Goods and Services 327
The Product Mix 328
Developing New Products 329
The New Product Development
Process 329
The Seven Step Development Process 330
Variations in the Process for Services 331
The Product Life Cycle 331
Identifying Products 333
Branding Products 334
Packaging Products 336
Labeling Products 336
Determining Prices 336
Pricing to Meet Business Objectives 336
Price Setting Tools 337
Pricing Strategies and Tactics 339
Pricing Strategies 339
Life Cycle of an e Business Cultivating Products
and Winnowing Prices 340
Pricing Tactics 342
It s a Wired World • The World of Cyberprice
Bidding 343
International Pricing 344
The joy of Take lt or Leave lt Shopping 344
Summary of Learning Objectives 345
Questions and Exercises 346
Exploring the Web The Web Site as
Product 347
Building Your Business Skills What s Brand
News? 347
Crafting Your Business Plan Spicing Up the
Product Development Process 348
Video Exercise Keeping the Brand Healthy:
Doc Martens 349
CHAPTER 13 — Promoting Products 350
Log On and Get Rational 350
The Importance of Promotion 352
Information and Exchange Values 352
Promotional Objectives 352
Promotional Strategies 354
The Promotional Mix 354
Advertising Promotions 355
Advertising Strategies 355
Advertising Media 356
It s a Wired World • The Sound Approach to
Internet Marketing 360
Types of Advertising 361
Advertising to Specific Markets 361
Preparing the Campaign with an Advertising
Agency 362
Personal Selling 362
Sales Force Management 363
Personal Selling Situations 363
Personal Selling Tasks 364
The Personal Selling Process 364
Sales Promotions 365
Types of Sales Promotions 365
Publicity and Public Relations 366
International Promotional Strategies 367
Emergence of the Global Perspective 367
Life Cycle of an e Business How to Make the
Brand Flower 368
Promotional Practices in Small Business 370
Small Business Advertising 370
The Role of Personal Selling in Small
Business 371
Small Business Promotions 371
The Rationale of Alienating Traditional
Partners 371
Summary of Learning Objectives 372
Questions and Exercises 373
Exploring the Web Need Help for e Mail
Marketing? 374
Building Your Business Skills Greeting Start Up
Decisions 374
Crafting Your Business Plan Hitting the Sauce
Customer 375
Video Exercise Promoting White Moustaches: The
Got Milk? Campaign 376
CHAPTER 14 — Distributing Products 378
Strike Up the Bandwidth 378
The Distribution Mix 380
Intermediaries and Distribution Channels 380
Distribution of Business Products 383
Distribution Strategies 385
Channel Conflict and Channel Leadership 385
Wholesaling 386
Merchant Wholesalers 386
Agents and Brokers 386
The Advent of the e Intermediary 387
Retailing 388
Types of Retail Outlets 388
Nonstore and Electronic Retailing 391
It s a Wired World • How Far Is It to
Detroit.com? 395
A Century of Change in Retailing 395
Physical Distribution 396
Warehousing Operations 396
Life Cycle of an e Business How to Farm Out the
Supply Function 398
Transportation Operations 399
Distribution as a Marketing Strategy 401
Why RIAA Is Riled 402
Summary of Learning Objectives 403
Questions and Exercises 404
Exploring the Web Placing the Service
Keystone 405
Building Your Business Skills Are You Sold on the
Net? 405
Crafting Your Business Plan Getting the Caffeine
into Your Cup 406
Video Exercise Supplying the Basic Food Croups:
Hain Foods 407
Managing Operations and Information 408
CHAPTER 15 — Producing Goods and
Services 408
Getting the Big Bird to Fly Right 408
What Does Production Mean Today? 410
The Growth of Global Operations 410
Growth in the Service and Goods Sectors 412
Creating Value Through Production 413
Operations Processes 414
Differences Between Service and
Manufacturing Operations 415
Operations Planning 417
Capacity Planning 417
Location Planning 418
Life Cycle of an e Business The Assembly Line
of This Business Is Processing Orders 419
Layout Planning 420
Quality Planning 423
Methods Planning 423
Operations Scheduling 425
Scheduling Goods Operations 425
It s a Wired World • Hershey Kisses OffProfits 426
Scheduling Service Operations 426
Operations Control 427
Materials Management 427
Tools for Operations Process Control 428
Special Production Control Problems in
Service Operations 429
The Art and Science of Disciplinary
Finance 430
Summary of Learning Objectives 432
Questions and Exercises 433
Exploring the Web Copying a Formula for Efficient
Service 433
Building Your Business Skills The One on One
Entrepreneur 434
Crafting Your Business Plan Getting on a Par with
Customers 435
Video Exercise Tumbling Some Processes:
Whirlpool 436
Mastering Business Essentials 437
CHAPTER 16 — Managing for Quality and
Productivity 438
Speed Is Everything 438
The Productivity Quality Connection 440
Responding to the Productivity Challenge 441
A Reality Check for International Business
Survival 441
Domestic Productivity 442
Total Quality Management 446
Managing for Quality 446
Tools for Total Quality Management 448
Trends in Productivity and Quality
Management 453
ISO 9000 453
Life Cycle of an e Business Tapping Into
Customer Input 454
Process Reengineering 455
Productivity and Quality as Competitive
Tools 457
Investing in Innovation and
Technology 457
It s a Wired World • Selling the Idea of Culture
Shift 457
Adopting a Long Run Perspective 458
Emphasizing Quality of Work Life 459
Improving the Service Sector 460
Got a Problem with Your Peripheral? Ask
Dudley 461
Summary of Learning Objectives 462
Questions and Exercises 462
Exploring the Web Becoming Acculturated to
Quality 463
Building Your Business Skills Making Your
Benchmark in the Business World 464
Crafting Your Business Plan Ensuring Structural
Integrity 465
Video Exercise Making Room for Quality: Marriott 466
CHAPTER 17 — Managing Information
Systems and Communication
Technology 468
Life, the Universe, and Everything 468
Information Management: An Overview 470
Data versus Information 470
Information Systems 471
New Business Technologies in the Information
Age 471
The Expanding Scope of Information
Systems 471
Electronic Business and Communications
Technologies 472
New Options for Organizational Design:
The Networked Enterprise 475
Types of Information Systems 478
User Groups and System Requirements 478
Major Systems by Level 48V
Elements of the Information System 484
Hardware 484
Software 485
Control 487
Databases and Application Programs 487
Telecommunications and Networks 489
Multimedia Communication Systems 489
Life Cycle of an e Business The Seeds of
Netpreneurial Success 491
System Architecture 491
It s a Wired World • These Two Companies Are a
Natural Fit 492
Researching with a Purpose 493
Summary of Learning Objectives 495
Questions and Exercises 496
Exploring the Web On the Cutting Edge with
Experts 496
Building Your Business Skills The Art and Science
of Point and Click Research 497
Crafting Your Business Plan Getting Wired into
Better Information 498
Video Exercise Whatever Ties Us Must
Converge 499
CHAPTER 18 — Understanding Principles of
Accounting 500
How Cooking the Books Left One Accountant
with a Bad Taste 500
What Is Accounting and Who Uses Accounting
Information? 502
Who Are Accountants and What Do They
Do? 502
Financial Versus Managerial
Accounting 503
Certified Public Accountants 503
It s a Wired World • A Roundabout Look at
Conflicting Interests 505
Private Accountants 506
The CPA Vision Project 506
Tools of the Accounting Trade 509
The Accounting Equation 509
Double Entry Accounting 510
Financial Statements 510
Balance Sheets 510
Income Statements 512
Statements of Cash Flows 514
The Budget: An Internal Financial
Statement 514
Reporting Standards and Practices 514
Analyzing Financial Statements 517
Short Term Solvency Ratios 517
Long Term Solvency Ratios 517
Profitability Ratios 518
Activity Ratios 519
International Accounting 520
Life Cycle of an e Business How to Account for
Growth 521
The Shrill Sound of Financial
Repercussions 522
Summary of Learning Objectives 523
Questions and Exercises 524
Exploring the Web A Field Trip to the
AICPA 525
Building Your Business Skills Putting the Buzz in
Billing 525
Crafting Your Business Plan The Profitability of
Planning 527
Video Exercise Accounting for a Few Billion Sold:
McDonald s 528
Mastering Business Essentials 529
Understanding Financial Issues 530
CHAPTER 19 — Understanding Money and
Banking 530
A Popular Bank in a Big Niche 530
What Is Money? 532
The Characteristics of Money 532
The Functions of Money 532
The Spendable Money Supply: M l 533
M l Plus the Convertible Money
Supply: M 2 533
Credit Cards 534
The U.S. Financial System 534
Financial Institutions 535
Life Cycle of an e Business Bank Services Help a
Young Company Grow 537
Special Financial Services 537
It s a Wired World • To e Bank or Not to
e Bank 539
Banks as Creators of Money 540
Regulation of Commercial Banking 540
The Federal Reserve System 541
The Structure of the Fed 541
The Functions of the Fed 542
The Tools of the Fed 543
The Changing Money and Banking System 544
Deregulation 544
Interstate Banking 545
The Impact of Electronic Technologies 545
International Banking and Finance 547
International Banking at U.S. Banks 547
Exchange Rates and International
Trade 547
The International Payment Process 549
International Bank Structure 550
Extending Credit Where Credit Is Due 551
Summary of Learning Objectives 552
Questions and Exercises 552
Exploring the Web Banking on the Fed 553
Building Your Business Skills Four Economists in
a Room 553
Crafting Your Business Plan How to Bank on
Your Money 554
Video Exercise The World s Lenders: The World
Bank and the IMF 555
CHAPTER20 — Understanding Securities and
Investments 556
Is Volatility Here to Stay? 556
Securities Markets 558
Primary and Secondary Securities Markets 558
Stocks 559
Common Stocks 559
Preferred Stock 560
Stock Exchanges 561
Life Cycle of an e Business A Prospectus for
Growth 566
It s a Wired World • Opening the Portals to Cross
Border Trading 567
Bonds 567
U.S. Government Bonds 568
Municipal Bonds 568
Corporate Bonds 568
The Retirement of Bonds 569
Other Investments 570
Mutual Funds 570
Commodities 570
Buying and Selling Securities 571
Financial Information Services 571
Placing Orders 576
Financing Purchases 577
Securities Market Regulation 578
The Securities and Exchange
Commission 579
The Stuff That Rumors and Inflated
Expectations Are Made Of 580
Summary of Learning Objectives 581
Questions and Exercises 582
Exploring the Web What to Do During Trading
Hours 582
Building Your Business Skills Market Ups and
Downs 583
Crafting Your Business Plan A Capital Idea 584
Video Exercise Information Pays Off: Anatomy of a
Stock Trade 585
CHAPTER 21 — Understanding Financial and
Risk Management 586
From Cluelessness to a Juicy Future 586
The Role of the Financial Manager 588
Responsibilities of the Financial
Manager 588
Why Do Businesses Need Funds? 590
Short Term (Operating) Expenditures 590
Long Term (Capital) Expenditures 591
Sources of Short Term Funds 592
Trade Credit 592
Secured Short Term Loans 592
Unsecured Short Term Loans 593
Factoring Accounts Receivable 593
Sources of Long Term Funds 594
Debt Financing 594
Equity Financing 595
Hybrid Financing: Preferred Stock 596
Choosing between Debt and Equity
Financing 597
The Risk Return Relationship 598
Financial Management for Small Business 599
Establishing Bank and Trade Credit 599
Venture Capital 600
Planning for Cash Flow Requirements 600
Risk Management 600
Life Cycle of an e Business The Job of
Pruning 601
Coping with Risk 601
The Contemporary Risk Management
Program 603
Insurance as Risk Management 604
It s a Wired World • A Healthy Approach to Risk
Response 606
Getting Juiced for New Age Business 608
Summary of Learning Objectives 609
Questions and Exercises 610
Exploring the Web Taking Risks Through the
SBA 610
Building Your Business Skills Minimizing the
Negatives 611
Crafting Your Business Plan Picking Up Speed on
the Fast Track 612
Video Exercise How Financial Options Stack Up:
IHOP 613
Mastering Business Essentials 613
APPENDIX 1—Understanding the Legal Context
of Business AP 1
GLOSSARY GL 1
NOTES, SOURCES, AND CREDITS N 1
INDEXES 1 1
|
any_adam_object | 1 |
author | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- |
author_GND | (DE-588)128828951 (DE-588)128828943 |
author_facet | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- |
author_role | aut aut |
author_sort | Griffin, Ricky W. 1950- |
author_variant | r w g rw rwg r j e rj rje |
building | Verbundindex |
bvnumber | BV014870644 |
callnumber-first | H - Social Science |
callnumber-label | HD70 |
callnumber-raw | HD70.U5 |
callnumber-search | HD70.U5 |
callnumber-sort | HD 270 U5 |
callnumber-subject | HD - Industries, Land Use, Labor |
classification_rvk | QP 100 |
ctrlnum | (OCoLC)45437996 (DE-599)BVBBV014870644 |
dewey-full | 658 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658 |
dewey-search | 658 |
dewey-sort | 3658 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 6. ed. |
format | Book |
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genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
genre_facet | Einführung |
geographic | USA USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV014870644 |
illustrated | Illustrated |
indexdate | 2024-07-09T19:08:12Z |
institution | BVB |
isbn | 0130904635 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010056355 |
oclc_num | 45437996 |
open_access_boolean | |
owner | DE-92 |
owner_facet | DE-92 |
physical | getr. Zählung Ill., graph. Darst. 1 CD-Rom (12 cm) |
publishDate | 2002 |
publishDateSearch | 2002 |
publishDateSort | 2002 |
publisher | Prentice Hall |
record_format | marc |
spelling | Griffin, Ricky W. 1950- Verfasser (DE-588)128828951 aut Business Ricky W. Griffin ; Ronald J. Ebert 6. ed. Upper Saddle River, NJ Prentice Hall 2002 getr. Zählung Ill., graph. Darst. 1 CD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier Unternehmen Business enterprises United States Industrial management United States Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Handelsbetriebslehre (DE-588)4120425-6 gnd rswk-swf Unternehmensleitung (DE-588)4233771-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 USA (DE-588)4078704-7 g 2\p DE-604 Unternehmensleitung (DE-588)4233771-9 s 3\p DE-604 Handelsbetriebslehre (DE-588)4120425-6 s 4\p DE-604 Ebert, Ronald J. 1938- Verfasser (DE-588)128828943 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010056355&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- Business Unternehmen Business enterprises United States Industrial management United States Betriebswirtschaftslehre (DE-588)4069402-1 gnd Handelsbetriebslehre (DE-588)4120425-6 gnd Unternehmensleitung (DE-588)4233771-9 gnd |
subject_GND | (DE-588)4069402-1 (DE-588)4120425-6 (DE-588)4233771-9 (DE-588)4078704-7 (DE-588)4151278-9 |
title | Business |
title_auth | Business |
title_exact_search | Business |
title_full | Business Ricky W. Griffin ; Ronald J. Ebert |
title_fullStr | Business Ricky W. Griffin ; Ronald J. Ebert |
title_full_unstemmed | Business Ricky W. Griffin ; Ronald J. Ebert |
title_short | Business |
title_sort | business |
topic | Unternehmen Business enterprises United States Industrial management United States Betriebswirtschaftslehre (DE-588)4069402-1 gnd Handelsbetriebslehre (DE-588)4120425-6 gnd Unternehmensleitung (DE-588)4233771-9 gnd |
topic_facet | Unternehmen Business enterprises United States Industrial management United States Betriebswirtschaftslehre Handelsbetriebslehre Unternehmensleitung USA Einführung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010056355&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT griffinrickyw business AT ebertronaldj business |