B-to-B electronic marketplaces: successful introduction in the chemical industry
Gespeichert in:
1. Verfasser: | |
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Format: | Abschlussarbeit Buch |
Sprache: | English |
Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
2002
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Ausgabe: | 1. Aufl. |
Schriftenreihe: | Gabler Edition Wissenschaft : Business-to-Business-Marketing
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XVI, 208 S. Ill., graph. Darst. |
ISBN: | 3824477688 |
Internformat
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Datensatz im Suchindex
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adam_text | EVI HARTMANN
B-TO-B ELECTRONIC
MARKETPLACES
SUCCESSFUL INTRODUCTION
IN THE CHEMICAL INDUSTRY
MIT EINEM GELEITWORT VON PROF. DR. HANS GEORG GEMIINDEN
A 235501
DEUTSCHER UNIVERSITATS-VERLAG
TABLE OF CONTENT IX
TABLE OF CONTENT
OVERVIEW OF FIGURES XIII
OVERVIEW OF TABLES XV
A THEORETICAL PART 1
1 INTRODUCTION 1
1.1 DEVELOPMENTS IN E-PROCUREMENT 1
1.2 OBJECTIVES AND STRUCTURE OF THE STUDY 4
2 DETERMINING THE PURCHASE SITUATION: CORNERSTONE OF SUPPLIER
RELATIONSHIP
MANAGEMENT 7
2.1 DEVELOPMENTS IN PROCUREMENT 7
2.2 PURCHASE SITUATION CLASSIFICATION DIMENSIONS 10
2.2.1 _ PRODUCT CHARACTERISTICS 11
2.2.2 MARKET CHARACTERISTICS 15
2.2.3 SUPPLIER CHARACTERISTICS 17
2.2.4 RELATIONSHIP CHARACTERISTICS 19
2.3 PURCHASE SITUATION CLASSIFICATION MODELS...., 23
2.4 COMBINATION OF MAJOR DIMENSIONS 25
2.5 RELATIONSHIP FIT 27
2.6 IMPLICATIONS FOR THE MANAGEMENT OF THE PURCHASE SITUATION 30
3 CLASSIFICATION OF B2B ELECTRONIC MARKETPLACES: A RELATIONAL APPROACH
32
3.1 DEVELOPMENTS IN E-COMMERCE 32
3.2 B2B E-COMMERCE - A DEFINITION 35
3.3 ELECTRONIC MARKETPLACE CLASSIFICATION DIMENSIONS 37
3.3.1 BUSINESS MODELS 38
3.3.2 ORDER PROCESSING MECHANISMS 40
3.3.3 REVENUE MODELS 45
3.3.4 MARKET CHARACTERISTICS 46
3.3.5 PRODUCT SPECIFICS 47
3.4 B2B ELECTRONIC MARKETPLACE CLASSIFICATION MODELS 49
3.5 COMBINATION OF MAJOR DIMENSIONS 52
3.6 RELATIONAL B2B ELECTRONIC MARKETPLACE MODEL 54
TABLE OF CONTENT
3.7 MANAGERIAL IMPACT 57
4 B2B E-MARKETPLACE INTRODUCTION PROJECT 58
4.1 SET-UP OF THE B2B E-MARKETPLACE INTRODUCTION PROJECT 58
4.2 PROJECT SUCCESS OF THE B2B E-MARKETPLACE INTRODUCTION PROJECT 60
4.3 DIFFERENT FACETS OF THE APPROPRIATE PROJECT MANAGEMENT OF B2B
E-MARKETPLACE
INTRODUCTION PROJECTS 64
5 THEORETICAL FRAMEWORK AND HYPOTHESES OF THE STUDY 70
5.1 MODEL 1: FIT BETWEEN PURCHASE SITUATION AND B2B E-MARKETPLACE 71
5.2 MODEL 2: SUCCESSFUL PROJECT ORGANIZATION OF THE B2B E-MARKETPLACE
INTRODUCTION
PROJECT 76
5.2.1 IMPACT OF THE BUSINESS ENVIRONMENT ON THE PROJECT ORGANIZATION 77
5.2.2 IMPACT OF PROJECT MANAGEMENT ON THE PROJECT SUCCESS 90
5.3 MODEL 3: IMPACT OF A SUCCESSFUL PROJECT ORGANIZATION ON THE FIT
BETWEEN PURCHASE
SITUATION AND B2B E-MARKETPLACE 94
5.3.1 IMPACT OF THE PROJECT SUCCESS ON THE RELATIONSHIP SUCCESS : 95
5.3.2 IMPACT OF THE PROJECT SUCCESS ON THE FIT BETWEEN PURCHASE
SITUATION
AND B2B E-MARKETPLACE 98
5.3.3 IMPACT OF THE PROJECT MANAGEMENT ON THE FIT BETWEEN PURCHASE
SITUATION AND B2B E-MARKETPLACE 99
5.3.4 IMPACT OF THE PROCUREMENT STRATEGY ON THE FIT BETWEEN PURCHASE
SITUATION AND B2B E-MARKETPLACE 101
5.3.5 IMPACT OF THE PROCUREMENT COMPETENCE ON THE FIT BETWEEN PURCHASE
SITUATION AND B2B E-MARKETPLACE 104
5.4 SUMMARY OF THE HYPOTHESES AND THEORETICAL FRAMEWORK OF THE STUDY 107
B EMPIRICAL PART 109
6 PROCESS OF DATA GATHERING, SAMPLE DESCRIPTION AND PROCESS OF DATA
ANALYSIS 109
6.1 DATA GATHERING TOOL 109
6.2 PRETEST 112
6.3 DATA GENERATION 113
6.3.1 COMPANY SELECTION PROCESS 113
6.3.2 ACQUISITION OF PARTICIPATING ENTITIES 115
6.3.3 DATA DOCUMENTATION 116
6.4 SAMPLING , 116
6.5 METHODOLOGY AND PROCESS OF DATA ANALYSIS 123
TABLE OF CONTENT
7 OPERATIONALIZATION OF THE CONSTRUCTS 126
7.1 OPERATIONALIZATION OF THE CONSTRUCTS OF MODEL 1 126
7.1.1 OPERATIONALIZATION OF THE PURCHASE SITUATION 126
7.1.2 OPERATIONALIZATION OF THE B2B ELECTRONIC MARKETPLACE 132
7.1.3 OPERATIONALIZATION OF THE RELATIONSHIP SUCCESS 135
7.2 OPERATIONALIZATION OF THE CONSTRUCTS OF MODEL 2 138
7.2.1 OPERATIONALIZATION OF PROCUREMENT STRATEGY 138
7.2.2 OPERATIONALIZATION OF THE PROCUREMENT COMPETENCE 139
7.2.3 OPERATIONALIZATION OF THE PROJECT MANAGEMENT 141
7.2.4 OPERATIONALIZATION OF THE PROJECT SUCCESS 144
8 EMPIRICAL ANALYSIS OF THE THEORETICAL MODEL 150
8.1 HYPOTHESIS TESTS OF MODEL 1: FIT BETWEEN PURCHASE SITUATION AND
B2B E-MARKETPLACE 150
8.2 HYPOTHESIS TESTS OF MODEL 2: SUCCESSFUL PROJECT ORGANIZATION OF THE
B2B E-MARKETPLACE INTRODUCTION PROJECT 156
8.3 HYPOTHESIS TESTS OF MODEL 3: IMPACT OF A SUCCESSFUL PROJECT
ORGANIZATION ON THE
FIT BETWEEN PURCHASE SITUATION AND B2B E-MARKETPLACE 160
8.4 SUMMARY 165
9 SUMMARY AND OUTLOOK 167
9.1 SUMMARY OF THE STUDY 167
9.2 MANAGERIAL IMPLICATIONS 169
9.3 FUTURE RESEARCH AREAS 171
10 REFERENCES 175
11 APPENDIX 207
|
any_adam_object | 1 |
author | Hartmann, Evi |
author_GND | (DE-588)1020880511 |
author_facet | Hartmann, Evi |
author_role | aut |
author_sort | Hartmann, Evi |
author_variant | e h eh |
building | Verbundindex |
bvnumber | BV014849781 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)633949169 (DE-599)BVBBV014849781 |
discipline | Wirtschaftswissenschaften |
edition | 1. Aufl. |
format | Thesis Book |
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spellingShingle | Hartmann, Evi B-to-B electronic marketplaces successful introduction in the chemical industry Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Chemische Industrie (DE-588)4009848-5 gnd |
subject_GND | (DE-588)4592128-3 (DE-588)4308416-3 (DE-588)4631075-7 (DE-588)4009848-5 (DE-588)4011882-4 (DE-588)4113937-9 |
title | B-to-B electronic marketplaces successful introduction in the chemical industry |
title_alt | B to B electronic marketplaces |
title_auth | B-to-B electronic marketplaces successful introduction in the chemical industry |
title_exact_search | B-to-B electronic marketplaces successful introduction in the chemical industry |
title_full | B-to-B electronic marketplaces successful introduction in the chemical industry Evi Hartmann |
title_fullStr | B-to-B electronic marketplaces successful introduction in the chemical industry Evi Hartmann |
title_full_unstemmed | B-to-B electronic marketplaces successful introduction in the chemical industry Evi Hartmann |
title_short | B-to-B electronic marketplaces |
title_sort | b to b electronic marketplaces successful introduction in the chemical industry |
title_sub | successful introduction in the chemical industry |
topic | Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Chemische Industrie (DE-588)4009848-5 gnd |
topic_facet | Electronic Commerce Internet Business-to-Business-Marketing Chemische Industrie Deutschland Hochschulschrift |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010046210&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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