Marketing strategy:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western, Thomson Learning
2002
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XXVI, 469 S. graph. Darst. |
| ISBN: | 0030321034 |
Staff View
MARC
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Record in the Search Index
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| author | Ferrell, Odies C. Hartline, Michael D. Lucas, George H. |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| physical | XXVI, 469 S. graph. Darst. |
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| spelling | Ferrell, Odies C. Verfasser aut Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas 2. ed. Mason, Ohio South-Western, Thomson Learning 2002 XXVI, 469 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Hartline, Michael D. Verfasser aut Lucas, George H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ferrell, Odies C. Hartline, Michael D. Lucas, George H. Marketing strategy Marketing Management Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy |
| title_auth | Marketing strategy |
| title_exact_search | Marketing strategy |
| title_full | Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas |
| title_fullStr | Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas |
| title_full_unstemmed | Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas |
| title_short | Marketing strategy |
| title_sort | marketing strategy |
| topic | Marketing Management Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingstrategie Strategisches Management Marketingmanagement USA Fallstudiensammlung |
| work_keys_str_mv | AT ferrellodiesc marketingstrategy AT hartlinemichaeld marketingstrategy AT lucasgeorgeh marketingstrategy |