Verfügbarkeit: Marketing strategy

Marketing strategy:

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Bibliographische Detailangaben
Hauptverfasser:	Ferrell, Odies C. (VerfasserIn), Hartline, Michael D. (VerfasserIn), Lucas, George H. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Mason, Ohio South-Western, Thomson Learning 2002
Ausgabe:	2. ed.
Schlagworte:	Marketing > Management Marketing > Management > Case studies Marketingstrategie Strategisches Management Marketingmanagement USA Fallstudiensammlung
Beschreibung:	XXVI, 469 S. graph. Darst.
ISBN:	0030321034

Internformat

MARC


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Datensatz im Suchindex

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classification_rvk	QP 600
ctrlnum	(OCoLC)60651938 (DE-599)BVBBV014847688
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dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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subject_GND	(DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4078704-7 (DE-588)4522595-3
title	Marketing strategy
title_auth	Marketing strategy
title_exact_search	Marketing strategy
title_full	Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas
title_fullStr	Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas
title_full_unstemmed	Marketing strategy O. C. Ferrell ; Michael D. Hartline ; George H. Lucas
title_short	Marketing strategy
title_sort	marketing strategy
topic	Marketing Management Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Management Marketing Management Case studies Marketingstrategie Strategisches Management Marketingmanagement USA Fallstudiensammlung
work_keys_str_mv	AT ferrellodiesc marketingstrategy AT hartlinemichaeld marketingstrategy AT lucasgeorgeh marketingstrategy

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