APA-Zitierstil (7. Ausg.)

Ferrell, O. C., Hartline, M. D., & Lucas, G. H. (2002). Marketing strategy (2. ed.). South-Western, Thomson Learning.

Chicago-Zitierstil (17. Ausg.)

Ferrell, Odies C., Michael D. Hartline, und George H. Lucas. Marketing Strategy. 2. ed. Mason, Ohio: South-Western, Thomson Learning, 2002.

MLA-Zitierstil (9. Ausg.)

Ferrell, Odies C., et al. Marketing Strategy. 2. ed. South-Western, Thomson Learning, 2002.