Entrepreneurship: strategies and resources
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Prentice Hall
2003
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XXV, 549 S. Ill., graph. Darst. |
| ISBN: | 0130909955 |
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Datensatz im Suchindex
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| adam_text | PREFACE xv
ABOUT THE AUTHORS xix
1 ENTREPRENEURSHIP TODAY 1
Key Points, 1
Entrepreneurship in the United States, 2
Industry Structure, 2
Consequences for the Individual, 6
The Global Scene, 6
Entrepreneurship in a Changing Environment, 9
Changes in Markets, 9
New Markets, 10
The Competitive Advantages of Small Business, 10
Summary, 12
Discussion Questions, 12
2 SMALL BUSINESSES AND THE INTERNET
ECONOMY 14
Key Points, 14
The Economic Revolution, 15
From Chaos to Consolidation, 15
New Technology, Orthodox Management, 16
Small Businesses and the Internet Infrastructure, 16
Traditional Small Businesses and the Internet, 17
Internet Selling: A Complex Task, 18
Just the Beginning, 18
Summary, 20
Discussion Questions, 20
3 THE ENTREPRENEUR 23
Key Points, 23
What Is Entrepreneurship? 24
Factors of Entrepreneurship, 25
The Individual, 25
Cultural Factors, 29
Circumstances in Society, 29
A Combination of Factors, 29
Advantages and Disadvantages of Entrepreneurship, 30
Advantages, 30
Disadvantages, 31
Summary, 32
Discussion Questions, 32
4 WOMEN OWNED AND MINORITY OWNED
BUSINESSES 34
Key Points, 34
Female Entrepreneurs, 35
Motivation for Becoming an Entrepreneur, 36
Company Size, 36
Breaking the Tradition, 39
Minority Entrepreneurs, 40
African American, 41
Asians and Pacific Islanders, 43
Hispanic, 45
American Indians and Alaska Natives, 46
Summary, 47
Discussion Questions, 47
5 FAMILY BUSINESSES 50
Key Points, 50
Advantages and Disadvantages, 51
Entrepreneurial Couples, 51
Bringing in the Children, 54
The Succession Plan, 55 ;
Should the Company Be Sold to an Outsider or
Employees? 55
i
Active Versus Inactive Family Members, 56
Low Entry Versus Delayed Entry, 56
Hiring and Compensation Policy, 56
Choosing a Successor from Active Family Members, 57
Summary, 57
Discussion Questions, 57
6 BUSINESS GROWTH AND THE ENTREPRENEUR 59
Key Points, 59
Business Growth and Management Skills, 60
Personnel Management, 60
Financial Management, 61
Matching the Company and the Entrepreneur, 62
The American Dream/The American Nightmare, 63
The Challenge of a New Business, 63
The Loss of the Family Atmosphere, 63
The Changing Role of the Entrepreneur, 64
Options for Growth, 64
Keep the Company Small, 64
Rediscover the Entrepreneurial Spirit, 64
Cash In, 65
Summary, 65
Discussion Questions, 66
7 HOME BASED BUSINESSES 67
Key Points, 67
The Rebirth of Cottage Industries, 68
Reasons for Growth, 68
Technology, 68
Corporate Downsizing, 69
Changing Lifestyles, 69
A New Image, 69
Personal and Family Considerations, 70
Loss of Structure, 70
Isolation, 70
Long Hours with No Separation Between Work
and Home, 70
Family Issues, 71
Home Based Franchises, 71
Is Your Home Based Business Legal? 72
Utilities, Insurance, and Taxes, 73
The Growth Decision, 74
Summary, 74
Discussion Questions, 75
8 NEW PRODUCT DEVELOPMENT 77
Key Points, 77
A High Risk Venture, 78
Strengths and Weaknesses of Small Companies, 79
Developing a New Idea, 79
Key Factors for Success, 81
Choosing a Distribution Channel, 82
Factors Influencing the Distribution Decision, 83
Obstacles to Securing Distribution Channels, 83
Licensing, 84
Legal Protection of New Products and Services, 84
Patents, 85
Copyrights, 86
Trademarks, 87
Trade Secrets, 87
Summary, 88
Discussion Questions, 88
9 GLOBAL BUSINESS 91
Key Points, 91
Exporting, 92
The Current Situation, 93
The Decision to Start Exporting, 95
Developing an Export Plan, 95
Getting Established in an International Market, 98
Getting Paid, 101
Government Assistance, 102
Importing, 104
Finding Products to Import, 104
Getting the Goods into the Country, 105
Selling the Goods, 106
Summary, 106
Discussion Questions, 107
10 STARTING A NEW BUSINESS 108
Key Points, 108
Innovation and Entrepreneurship, 109
Sources of Ideas, 110
The Inside Out Approach, 111
The Outside In Approach, 112
Serendipity, 113
The Rationale: Why the New Business Is Needed, 113
The Obstacles: Barriers to Entering an Industry, 115
The Method: How the New Business Will Be Established, 116
The People: Who Will Be Involved? 118
Summary, 119
Discussion Questions, 120
11 BUYING AN EXISTING BUSINESS 121
Key Points, 121
Advantages of Buying a Business, 122
Less Risk, 122
Less Time and Effort Required, 122
The Possibility of Buying at a Bargain Price, 123
Disadvantages of Buying a Business, 125
The Environment, 125
Internal Problems, 125
Departure of the Current Owner, 127
Finding the Business, 127
Businesses That Are on the Market, 127
Businesses That Are Not on the Market, 128
Determining the Price of a Business, 129
The Negotiating Process, 133
Price Versus Value, 133
Sources of Power in Negotiations, 134
Summary, 135
Discussion Questions, 135
12 FRANCHISING AND OTHER ALTERNATIVES 136
Key Points, 136
The Popularity of Franchising, 137
Advantages for the Franchisee, 138
Startup Assistance, 138
Basis for Judging Prospect of Success, 138
Instant Recognition, 138
Purchasing Power, 138
Advertising Scope and Sophistication, 139
Operational Improvements, 139
Disadvantages for the Franchisee, 139
Restrictions, 139
Costs, 139
Termination, 140
Unrealistic Expectations, 140
Evaluating the Franchise Option, 141
You as a Franchisee, 141
The Industry, 142
The Franchisor, 143
Franchising and the Law, 147
Other Entrepreneurial Options, 150
Business Opportunities, 150
Manufacturer s Representative, 151
Summary, 151
Discussion Questions, 152
THE BUSINESS PLAN: INTRODUCTION 153
Key Points, 153
What Is a Business Plan? 154
How Do Plans for Existing Businesses and Startups Differ? 154
What Is Included in the Business Plan? 154
Executive Summary, 155
Executive Summary, Mission Statement, and the Business
Environment, 155
Mission Statement, 156
The Business Environment, 157
THE BUSINESS PLAN: MARKETING 161
Key Points, 161
What Is Included in the Marketing Section? 162
What Is Your Product or Service? 162
Who Are Your Competitors? 163
Pricing, 163
What Is Your Pricing Objective? 165
What Are Your Pricing Policies? 165
How Will You Determine Your Prices? 165
Industry Markups, 166
Shipping Costs, 173
Credit Terms to Customers, 174
What Are Your Credit Policies? 174
The Industry and Your Competitors, 175
The Customers, 176
The Company s Cash Flow, 176
Competitive Advantage, 176
Market Segmentation, 178
How Will You Segment Your Target Market? 178
Common Marketing Mistakes, 180
Location, 183
What Is Your Ideal Location? 183
Is Your Business Retail or Service? 184
Is Your Business a Manufacturing Firm? 188
Is Your Business a Wholesaling Operation? 189
Incubators, 190
Common Location Mistakes, 191
Promotion and Sales, 192
What Types of Promotion Will You Use? 192
What Are Your Promotional Goals? 193
What Is Your Promotional Budget? 193
Sales and Direct Marketing, 193
Sales Promotion, 196
Advertising, 197
What Type of Advertising Will You Use? 198
Media, 198
When Will You Advertise? 203
Marketing Online, 205
Public Relations and Publicity, 207
THE BUSINESS PLAN: MANAGEMENT
AND PERSONNEL 209
Key Points, 209
What Are Your Qualifications to Operate This Business? 210
Have You Completed Job Descriptions? 210
Have You Established the Employees Wage Rates? 211
What Benefits Will You Provide to Your Employees? 212
Have You Completed a Typical Work Schedule? 212
Have You Completed an Organizational Chart? 212
What Other Laws Will Affect Your Personnel Decisions? 212
Occupational Safety and Health Act, 213
Title VII of the Civil Rights Act and the Age Discrimination
in Employment Act, 214
Americans with Disabilities Act, 215
Immigration Laws, 215
Family and Medical Leave Act, 216
National Labor Relations Act and Taft Hartley Act, 216
Workers Compensation, 216
State Laws, 219
Do You Have Employees or Subcontractors? 219
THE BUSINESS PLAN: STARTUP COSTS
AND FINANCING 223
Key Points, 223
How Will the Business Be Financed? 227
Debt Financing, 227
Equity Financing, 229
The Cost of Financing, 230
THE BUSINESS PLAN: PROJECTED FINANCIAL
STATEMENTS 233
Key Points, 233
Accounting Methods, 234
Cash Basis, 234
Accrual Basis, 234
Completed Contract Method, 234
Balance Sheet, 234
Assets, 234
Liabilities, 235
Equity, 236
Opening Day Balance Sheet, 237
Projected Income Statement, 238
Cash Flow, 239
Case Study: The Travel School, 244
Break Even Point, 244
What Is Your Break Even Point? 246
Have You Identified Fixed and Variable Expenses? 246
What Is Your Contribution Margin? 248
Calculating the Break Even Point, 248
How Many Customers Are Needed to Break Even? 248
THE BUSINESS PLAN: THE LEGAL SECTION 251
Key Points, 251
What Form of Organization Will You Choose? 252
Sole Proprietorship, 252
Partnership, 252
Corporation, 254
Limited Liability Company, 255
Joint Venture, 256
What Taxes Will Be Due? 256
Federal Taxes, 256
State Taxes, 257
Organizational Form and Income Tax, 257
Sole Proprietorships, 257
Partnerships, 258
Corporations, 258
What Other Legal Issues Need to Be Addressed? 258
THE BUSINESS PLAN: INSURANCE 261
Key Points, 261
What Insurance Will You Need? 262
Workers Compensation Insurance, 262
Property Insurance, 263
Liability Insurance, 263
Earnings Insurance, 264
Health, Disability, and Life Insurance, 264
THE BUSINESS PLAN: SUPPLIERS 267
Key Points, 267
Who Will Be Your Suppliers? 268
THE BUSINESS PLAN: RISKS, ASSUMPTIONS,
AND CONCLUSION 271
Key Points, 271
What Are Your Uncontrollable Risks? 272
What Are Your Assumptions and Conclusions? 272
CASE STUDIES 275
1 Online Auto Sales, 276
2 Entrepreneurs in the Beverage Industry, 278
3 The Growth and Problems of Wired Ventures, Inc., 281
4 The Body Shop, 282
5 Boston Chicken/Boston Market, 284
6 Hometown Videos, Inc., 286
7 A Family Affair, 287
8 Ed s Auto Parts, 288
9 Sheila s Software, Inc., 290
10 Wash n Go Self Service Car Wash Business Plan, 293
APPENDIX: SUMMARY OF BUSINESS PLAN
CHECKLISTS 305
Using the Checklists, 305
The Executive Summary, 305
The Mission Statement, 306
Analyze the Business Environment, 306
Describe Your Product or Service, 307
Analyze the Competition, 307
Describe Your Pricing Strategies, 308
Describe Your Credit Policy, 308
Describe Your Competitive Advantage, 309
Describe the Market Segmentation Method You Will Use, 309
Describe Your Location, 309
If Your Business Is Retail or Service, 309
If Your Business Is a Manufacturing Plant, 310
If Your Business Is a Wholesale Firm, 310
Describe Your Promotional Plan, 310
Identify Your Management and Personnel, 312
Complete the Financial Section, 313
Startup Costs and Financing, 313
Discuss Legal Considerations, 320
Identify Insurance Requirements, 321
Identify Suppliers, 321
List Your Uncontrollable Risks, 321
State Your Conclusion, 321
INDEX 323
|
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| spelling | Dollinger, Marc J. Verfasser aut Entrepreneurship strategies and resources Marc J. Dollinger 3. ed. Upper Saddle River, N.J. Prentice Hall 2003 XXV, 549 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Nieuwe ondernemingen gtt Ondernemerschap gtt Entrepreneurship New business enterprises Management (DE-588)4037278-9 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Unternehmensentwicklung (DE-588)4125011-4 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 s Management (DE-588)4037278-9 s DE-604 Unternehmensentwicklung (DE-588)4125011-4 s Unternehmensgründung (DE-588)4078599-3 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010040745&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dollinger, Marc J. Entrepreneurship strategies and resources Nieuwe ondernemingen gtt Ondernemerschap gtt Entrepreneurship New business enterprises Management (DE-588)4037278-9 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4078620-1 (DE-588)4125011-4 (DE-588)4078599-3 |
| title | Entrepreneurship strategies and resources |
| title_auth | Entrepreneurship strategies and resources |
| title_exact_search | Entrepreneurship strategies and resources |
| title_full | Entrepreneurship strategies and resources Marc J. Dollinger |
| title_fullStr | Entrepreneurship strategies and resources Marc J. Dollinger |
| title_full_unstemmed | Entrepreneurship strategies and resources Marc J. Dollinger |
| title_short | Entrepreneurship |
| title_sort | entrepreneurship strategies and resources |
| title_sub | strategies and resources |
| topic | Nieuwe ondernemingen gtt Ondernemerschap gtt Entrepreneurship New business enterprises Management (DE-588)4037278-9 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Nieuwe ondernemingen Ondernemerschap Entrepreneurship New business enterprises Management Unternehmenswachstum Unternehmensentwicklung Unternehmensgründung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010040745&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dollingermarcj entrepreneurshipstrategiesandresources |