Design for communication: conceptual graphic design basics

From the Publisher: Complete coverage of basic design principles illustrated by student examples. Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from deskt...

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Bibliographische Detailangaben
1. Verfasser: Resnick, Elizabeth (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Wiley & Sons 2003
Schlagworte:
Online-Zugang:Table of contents
Zusammenfassung:From the Publisher: Complete coverage of basic design principles illustrated by student examples. Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design; Typography as image; Creative word play; Word and image; Grid and visual hierarchy; Visual advocacy. Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Beschreibung:Includes index
Beschreibung:255 S. zahlr. Ill.
ISBN:0471418293

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