The business of event planning: behind-the-scenes secrets of successful special events
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto
Wiley
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 329 S. |
| ISBN: | 047083188X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Preface xi
Acknowledgements xvii
Chapter 1: The Strategic Planning of Event Design 1
External Objectives 2
Internal Objectives 4
Day One Client Itinerary 12
Day Two Client Itinerary 15
Day Three Client Itinerary 19
Day Four Client Itinerary 21
Day Five Client Itinerary 23
Day Six Client Itinerary 24
Day Seven Client Itinerary 25
Chapter 2: Preparing the Proposal 27
The Proposal Request 28
The Qualification Meeting 29
The Proposal 30
Proposal Preparation: The Initial Steps 31
Making Contact With Key Suppliers 33
Proposal Preparation 44
Chapter 3: The Body of the Proposal 47
Cover Letter 49
Destination Review 53
Transportation Requirements 59
viii Contents Hotel Information 63
Day by Day Detailed Itinerary 75
Grid 85
Cost Summary Sheet 86
Detailed Program Inclusions 87
Program Options and Enhancements 109
Company Profile 113
References 113
Backup Material 114
Bringing It All Together 115
Chapter 4: Management Fees 119
Four Types of Fees 120
Chapter 5: Contractual Negotiations With Suppliers 143
Negotiating With Suppliers 148
Chapter 6: Client Contracts 171
The Three Rules of Contracts 172
Areas Covered in the Client Contract 173
Payment 174
Liability and Responsibility 177
Dates and Other Details 180
Food and Beverage Hazards 182
Technical Riders and Other Requirements 185
Doing Your Homework 188
Chapter 7: Safety and Security 191
Travel Information 194
Checklists for Out of Town Events 198
Ensuring Client Safety 199
Other Safety Issues 202
New Areas of Consideration for Safety and Security 203
Chapter 8: Event Planning Technology Tools and
Emerging Trends 205
Event Planning Technology Options 206
Contents ix
Chapter 9: Multicultural and Foreign Event Planning 221
Local Customs, Protocol and Etiquette 222
Religious Beliefs 227
Local Cultural and Political Matters 227
Chapter 10: Event and Program Branding 231
Establishing a Brand 231
The Branded Image 235
Program Branding 236
The Branding Commitment 239
Protecting the Client s Image and Standards 240
Chapter 11: Conclusion 243
Appendix 247
Sample Proposal/Senior Management 276
Sample Proposal/Incentive Sales Group 312
Index 325
|
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| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
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| id | DE-604.BV014808305 |
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| indexdate | 2024-07-09T19:07:25Z |
| institution | BVB |
| isbn | 047083188X |
| language | English |
| lccn | 2002510660 |
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| physical | XVIII, 329 S. |
| publishDate | 2002 |
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| spelling | Allen, Judy Verfasser aut The business of event planning behind-the-scenes secrets of successful special events Judy Allen Toronto Wiley 2002 XVIII, 329 S. txt rdacontent n rdamedia nc rdacarrier Événements spéciaux - Planification Special events Planning Management (DE-588)4037278-9 gnd rswk-swf Veranstaltung (DE-588)4125453-3 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Veranstaltung (DE-588)4125453-3 s Planung (DE-588)4046235-3 s DE-604 Management (DE-588)4037278-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010019826&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Allen, Judy The business of event planning behind-the-scenes secrets of successful special events Événements spéciaux - Planification Special events Planning Management (DE-588)4037278-9 gnd Veranstaltung (DE-588)4125453-3 gnd Planung (DE-588)4046235-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4125453-3 (DE-588)4046235-3 |
| title | The business of event planning behind-the-scenes secrets of successful special events |
| title_auth | The business of event planning behind-the-scenes secrets of successful special events |
| title_exact_search | The business of event planning behind-the-scenes secrets of successful special events |
| title_full | The business of event planning behind-the-scenes secrets of successful special events Judy Allen |
| title_fullStr | The business of event planning behind-the-scenes secrets of successful special events Judy Allen |
| title_full_unstemmed | The business of event planning behind-the-scenes secrets of successful special events Judy Allen |
| title_short | The business of event planning |
| title_sort | the business of event planning behind the scenes secrets of successful special events |
| title_sub | behind-the-scenes secrets of successful special events |
| topic | Événements spéciaux - Planification Special events Planning Management (DE-588)4037278-9 gnd Veranstaltung (DE-588)4125453-3 gnd Planung (DE-588)4046235-3 gnd |
| topic_facet | Événements spéciaux - Planification Special events Planning Management Veranstaltung Planung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010019826&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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