Incongruity between ads and consumer expectations of advertising: = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Amsterdam]
Thela Thesis
2002
|
| Schriftenreihe: | Tinbergen Institute research series
285 |
| Schlagworte: | |
| Beschreibung: | Zugl.: Rotterdam, Erasmus Univ., Diss., 2002 |
| Beschreibung: | 150 S. graph. Darst. |
| ISBN: | 9051706286 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV014802698 | ||
| 003 | DE-604 | ||
| 005 | 20021015 | ||
| 007 | t | ||
| 008 | 021015s2002 d||| m||| 00||| eng d | ||
| 020 | |a 9051706286 |9 90-5170-628-6 | ||
| 035 | |a (OCoLC)50978465 | ||
| 035 | |a (DE-599)BVBBV014802698 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 100 | 1 | |a Loef, Joost |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Incongruity between ads and consumer expectations of advertising |b = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |c Joost Loef |
| 246 | 1 | 1 | |a Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| 264 | 1 | |a [Amsterdam] |b Thela Thesis |c 2002 | |
| 300 | |a 150 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Tinbergen Institute research series |v 285 | |
| 500 | |a Zugl.: Rotterdam, Erasmus Univ., Diss., 2002 | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Erwartung |2 swd | |
| 650 | 7 | |a Markenartikel : Werbung |2 swd | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Verbraucherzufriedenheit |2 swd | |
| 650 | 7 | |a Werbewirkung |2 swd | |
| 650 | 4 | |a Psychologie | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 830 | 0 | |a Tinbergen Institute research series |v 285 |w (DE-604)BV004252095 |9 285 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010017488 | ||
Datensatz im Suchindex
| _version_ | 1804129578106486784 |
|---|---|
| any_adam_object | |
| author | Loef, Joost |
| author_facet | Loef, Joost |
| author_role | aut |
| author_sort | Loef, Joost |
| author_variant | j l jl |
| building | Verbundindex |
| bvnumber | BV014802698 |
| ctrlnum | (OCoLC)50978465 (DE-599)BVBBV014802698 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01466nam a2200409 cb4500</leader><controlfield tag="001">BV014802698</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20021015 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">021015s2002 d||| m||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9051706286</subfield><subfield code="9">90-5170-628-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)50978465</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014802698</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Loef, Joost</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Incongruity between ads and consumer expectations of advertising</subfield><subfield code="b">= Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame</subfield><subfield code="c">Joost Loef</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Amsterdam]</subfield><subfield code="b">Thela Thesis</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">150 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Tinbergen Institute research series</subfield><subfield code="v">285</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Zugl.: Rotterdam, Erasmus Univ., Diss., 2002</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Erwartung</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Markenartikel : Werbung</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Psychologische aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Tinbergen Institute research series</subfield><subfield code="v">285</subfield><subfield code="w">(DE-604)BV004252095</subfield><subfield code="9">285</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010017488</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV014802698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:07:22Z |
| institution | BVB |
| isbn | 9051706286 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010017488 |
| oclc_num | 50978465 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | 150 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Thela Thesis |
| record_format | marc |
| series | Tinbergen Institute research series |
| series2 | Tinbergen Institute research series |
| spelling | Loef, Joost Verfasser aut Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame Joost Loef Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame [Amsterdam] Thela Thesis 2002 150 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Tinbergen Institute research series 285 Zugl.: Rotterdam, Erasmus Univ., Diss., 2002 Consumentengedrag gtt Erwartung swd Markenartikel : Werbung swd Psychologische aspecten gtt Reclame gtt Verbraucherzufriedenheit swd Werbewirkung swd Psychologie (DE-588)4113937-9 Hochschulschrift gnd-content Tinbergen Institute research series 285 (DE-604)BV004252095 285 |
| spellingShingle | Loef, Joost Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame Tinbergen Institute research series Consumentengedrag gtt Erwartung swd Markenartikel : Werbung swd Psychologische aspecten gtt Reclame gtt Verbraucherzufriedenheit swd Werbewirkung swd Psychologie |
| subject_GND | (DE-588)4113937-9 |
| title | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title_alt | Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title_auth | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title_exact_search | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title_full | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame Joost Loef |
| title_fullStr | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame Joost Loef |
| title_full_unstemmed | Incongruity between ads and consumer expectations of advertising = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame Joost Loef |
| title_short | Incongruity between ads and consumer expectations of advertising |
| title_sort | incongruity between ads and consumer expectations of advertising discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title_sub | = Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| topic | Consumentengedrag gtt Erwartung swd Markenartikel : Werbung swd Psychologische aspecten gtt Reclame gtt Verbraucherzufriedenheit swd Werbewirkung swd Psychologie |
| topic_facet | Consumentengedrag Erwartung Markenartikel : Werbung Psychologische aspecten Reclame Verbraucherzufriedenheit Werbewirkung Psychologie Hochschulschrift |
| volume_link | (DE-604)BV004252095 |
| work_keys_str_mv | AT loefjoost incongruitybetweenadsandconsumerexpectationsofadvertisingdiscrepantietussenreclamesenconsumentenverwachtingentenaanzienvanreclame AT loefjoost discrepantietussenreclamesenconsumentenverwachtingentenaanzienvanreclame |