APA (7th ed.) Citation

Tapp, A. (2001). Principles of direct and database marketing (2. ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Tapp, Alan. Principles of Direct and Database Marketing. 2. ed. Harlow [u.a.]: Pearson Education, 2001.

MLA (9th ed.) Citation

Tapp, Alan. Principles of Direct and Database Marketing. 2. ed. Pearson Education, 2001.